Siwei Ren, Mba Email & Phone Number

Herndon, Virginia

• Managed the operations of digital platforms by optimizing products and UI of website and mobile platforms to enhance the traffic and customer engagement.
• Developed digital marketing strategies, delivered campaigns to attract new customers, and built loyalty program, recovery strategies and upselling plan increasing retention rate.
• Managed mobile plan product portfolio collaborating with the product team to optimize products features and deliver international roaming products, dual number service and switching service to market.
• Analyzed daily traffic on the digital platforms, evaluated customer journey and life cycle, and collaborated with cross-functional teams to optimize SEO and SEM weekly.

• Launched a monetization digital platform-Quipler.com, built digital marketing strategies, and developed marketing channels to connect top-tier social media influencers and worldwide followers.
• Acquisition Strategy. Conducted marketing funnel tracking, analyzed digital marketing KPIs, optimized SEO/SEM, and developed acquisition campaigns to increase website traffic, resulting in 30% conversion of user.
• Platform Strategies. Conducted A/B testing, ad hoc analysis and daily traffic analysis, and prioritized accessibility to optimize the UX; designed a user-centered experience for all aspects of user interaction.
• Investor Relations. Developed Series A funding strategy by building the pro-forma financial statements, business plan, business cases, and outreach materials, to raise capital for expanding new markets and enhancing.

Hangzhou, China

• Launched a fashion startup brand, built brick-and-mortar stores across China, created an eCommerce platform, and developed the startup brand to become one of the top five valuable brands in China.
• Led a cross-functional team of 12 to set up 32 retail stores in nine cities and develop omnichannel marketing strategies, increasing retail stores’ annual revenue by 60%.
• Built a digital team of ten to develop digital strategies and optimize digital operating plans, generating daily sales that exceeded $113,000 after six months of operations and a 20% growth in annual revenue.
• Managed digital roadmap, optimized SEO, and executed SEM campaigns, placement, and advertisings on TV, Billboard, Radio, and Press to increase over 50,000 new customers per year.
• Built CRM data architectures, conducted customer segmentation and customer analysis, and executed trade shows and event marketing with a budget of $600,000, engaging 20%+ customers.

China& The UK

• Established an international trade company, exporting textiles, construction materials, and commodities from China to markets of EMEA.
• Business Development. Led a commercial team to win the tender providing pencils for UNICEF and sign a 3-year supply contract with a UK company providing children’s sports apparel.
• Operations. Coordinated credit, financial activities, and transportation of export operations, and arranged funds to develop suppliers and reinvest new businesses.
• Strategy. Oversaw tariffs, markets, and foreign regulations to modify trading status; designed trade and service procedures and provided problem-solving solutions for the company.

Hangzhou, China

• Led two property investment projects (36 million sq.ft high-tech industrial park and 2.1 million sq.ft high-end real estate), built business partnerships, and managed venture capital team to invest in startups.
• Led a sales team of 16 to analyze commercial ROI, competitive landscape, and market demand for the high-tech property, generating $128 million revenue by selling 420 units of apartments.

Hangzhou, China

• Led a venture capital team to build a business incubator and conduct due diligence investing in startups, including vaccine R&D projects and medical device companies.
• Managed the portfolio of startups and developed business intelligence strategies and business cases to maximize startups’ market growth, achieving 20% annual growth for startups.
• Created a feasible strategy and signed strategic agreements with Ministry of Agriculture of Israel and with Asia America Multitechnology Association (AAMA).
• Built business partnership with multinationals and introduced multinational healthcare companies to set up offices in the Life Science Center of the High-tech Industrial Park.

Master Of Business Administration (M.B.A.), Marketing, 3.5

Activities and Societies: Member of Consulting Club | Graduate Teaching Assistant for the course "Risk Analysis Models for Decision.

Master Of Science - Ms, International Business, Graduate With Merit

Activities and Societies: University Walking Club(UWC), Oxfam

Graduate Diploma, Business, Law And Social Science

Activities and Societies: University Walking Club(UWC), Oxfam