Siwen (Serena) Wang Email & Phone Number

Shanghai

• Create DiningCity’s yearly brand strategy and brand positioning based on data and user research. Lead integrated marketing campaigns to acquire new users and drive booking conversions. Increase user growth by 20% and.
• Lead PR campaigns for Restaurant Week (the biggest dining event in Asia), building brand exposure with over 30 million view. Craft 100+ news articles for media pitching, gaining media exposure with more than 3.6.
• Work with agency to develop and design high-impact print and paid social advertising to launch new products and events
• Initiate & secure platform branding partnerships across multiple business sectors, with leading brands like American Express, HSBC, Ctrip, Tmall and Martell Cognac. Deliver positive brand engagement & exposure for.

Shanghai City, China

• Worked as part of Strategic Insights team and actively developed PR proposal for new business presentations. Won several accounts including Tenga, Sasol Ltd, and etc.
• Provided strategic PR consultation, supported the development of and execute communication strategies, campaigns and processes that meet the business objectives of clients include Blueair, Continental Tires, and Tenga
• Maintained and developed a strong media and KOL network with over 100 online/offline press and influencers. Continuously pitched for media cooperation, interview arrangement to maximize PR exposure

Bethesda, Maryland

• Team’s point person for analytics, developing and leading social media monitoring and analytics practices across 4 platforms (FB/Twitter/Instagram/LinkedIn)and 5 channels
• Generated actionable and impactful insights, improving content/campaign performance, engagement and conversation
• Managed and supported the News Center site and internal communications site, including the launch of Marriott News Center in Chinese

Washington D.C. Metro Area

• Wrote blogs tailored to marketing decision-makers
• Executed and managed its social media accounts include Facebook, Twitter, LinkedIn group, and Google plus
• Developed and executed web strategy for the company based on insights generated from Google Adwords and Google Analytics

Greater Boston Area

Washington D.C. Metro Area

• Executed and managed KIND’s social media activities and campaigns, including developing compelling social media content and initiating its social media campaigns
• Monitored ongoing online conversations related to KIND’s issues, delivered reports on social media statistics and trending topics, and evaluated the social media landscape for effective new tools to promote.

Greater Boston Area

• Provided client support for Ben & Jerry’s Boston, communicating with staff frequently & effectively
• Wrote daily posts for social media platforms including Facebook, Twitter and Instagram
• Helped client to host multiple events including “Earth Hour,” “Free Cone Day,” and “Twitter Tour”

Greater Boston Area

Wrote quizzes, scored assignments and maintained websites for two advertising classes -- one undergraduate level and one graduate level.

Shanghai City, China

• Completed news clippings for three accounts, translating press releases and news for Emirates Airline and Michelin on a weekly basis
• Planned three press conferences and wrote two briefing books, supporting both the Corporate and Healthcare teams; main clients include Disneyland Shanghai, Boston Scientific, and Botox

Nanjing, Jiangsu, China

• Conducted civic news gathering and writing
• Published more than 30 stories concerning high school and college education

Nanjing, Jiangsu, China

• Wrote stories, translated news, and edited video clippings for International Channel
• Directed two New Year’s Specials about traditional Chinese festival dinner

Master Of Science (M.S.), Public Relations, Advertising, And Applied Communication, Graduate Student

Activities and Societies: PRSSA

Non-Degree Student, Public Relations/Image Management

Exchange Student, Journalism

Exchange program sponsored by China Scholarship Council (CSC), focusing on broadcasting journalism. Named to the Dean's List, 2012.

Bachelor'S Degree, Broadcast Journalism

Activities and Societies: International Communication Association, Volunteer AssociationRanked No.1 in School of Media Arts and.