eGENTIC is a global online publisher specializing in performance-based digital marketing and opt-in consumer lead generation. eGENTIC提供许可性（opt-in)的精准数据名单。成功营销领域 - 教育 - 保险 - 金融 - 旅游 - 零售与服装 - 电商 - 调查问卷 - 食品饮料

Overall responsibility for marketing activities in China, Taiwan and KoreaOversee and manage the relationship and ensure the strategy is delivered with the online media partnersManage online campaigns include: manage schedule of mailings, work with Marketing/Designer in design and development of creative, plan and implement mailings and banners, conduct post analysis to evaluate effectiveness while applying learnings to future campaigns

Generate leads by managing online media buying, campaign analysis, and performance optimization (CPM, CPA, Email marketing)Manage and Oversee Asia Pacific Markets: Australia, New Zealand, Singapore, Malaysia, The Philippines, Indonesia, Thailand, Taiwan, South Korea, China, Hong Kong and Japan, based in Singapore

QA work on all A/B testing implementations to ensure necessary data is monitored "Right first time"Gathered data from SiteCatalyst, Omniture Insights and Monetate to analyze A/B testing results and make recommendations

Defined market segmentation and analyzed market data to identify marketing opportunities Developed marketing plan which focuses on strategies

Used Google Analytics to access the effectiveness of a new website and generated analytical-based recommendationsDeveloped content for mediums including ads, posters, social media, press releases and etcWorked with supervisor to implement and assess ongoing marketing efforts

Evaluated the effectiveness of the orientation programs, provided feedback and recommended improvementsOrganized programs and events to ease the college transition for new studentsProvided proper orientation of new students