• Sales Strategy Development: Crafted sales strategies, streamlined business processes, and established targets to drive the team’s performance.• Team Leadership: Oversaw a 40-member sales team, strategically allocating resources based on sales plans, resulting in a 173% expansion in the dealer network.• B2C & B2B Growth Management: Directed end-to-end growth for both B2C and B2B segments, with a focus on revenue growth and market share expansion.• Sales Growth Achievement: Drove a 127% sales increase in FY 2022 by executing targeted ATL and BTL campaigns.• Market Expansion: Conducted market sizing and strategically expanded business geography, significantly boosting customer penetration and density.• Cross-Functional Coordination & Stakeholder Management: Collaborated with cross-functional teams, fostered strong relationships with key stakeholders, and mentored teams to enhance relationship management effectiveness.

• Established sales budgets and crafted strategic marketing plans, including managing pricing structures for new products to drive sales growth.• Set competitive pricing for new products (FOB and SRP) based on thorough market research, competitor analysis, and product potential assessment to optimize market entry and profitability.• PSI Management: Managed monthly production planning with factories, monitored sales forecasts, analyzed demand fluctuations, and ensured optimal stock levels to align with actual market needs.• Led the organization, coordination, and participation in key events, including product launches and distributor conventions/exhibitions, to enhance market presence and customer engagement.• Product Development Insight: Regularly engaged with headquarters to assess market demand, providing critical feedback and suggestions to the development team to align new product offerings with customer needs.

• Directed performance-focused business operations across assigned regions, including sales forecasting, setting monthly/annual targets, and coordinating product shipments.• Planned and executed the annual Business Planning Meeting (BPM) with distributors, assessing past performance and developing targeted regional growth strategies.• Managed key channel accounts for existing customers, utilizing CRM tools to optimize customer satisfaction, drive incremental business, and ensure seamless order fulfillment.• Partnered with the marketing team to create impactful market strategies, incorporating detailed market analysis to shape segmentation, value propositions, technology positioning, pricing, branding, channel, and communication tactics.• Grew the retail channel by recruiting new partners and strengthening relationships with existing partners, enhancing customer touchpoints at retail outlets to maximize profitability.

• Collaborated closely with key dealers across the region to drive sales, while building and sustaining strong relationships to enhance channel engagement and loyalty.• Developed short-term action plans to support dealers in achieving key performance targets, ensuring timely goal achievement and efficient reporting to the Regional Manager.• Monitored competitors’ strategies and product offerings to inform adaptive sales tactics and maintain a competitive edge.• Compiled and coordinated comprehensive sales reports for the Kaduna Hub, providing valuable insights for strategic planning.