Kuluni Siyathma Marasinghe Email & Phone Number

London, Gb

London, England, United Kingdom

• Created and managed campaign strategies for Google, Microsoft, and Meta platforms for 12 clients from various industries such as Property, E-Commerce and Financial Services sectors.• Conducted various broad match, bid strategy, ad copy and landing page A/B testing experiments on Google ads to optimise campaigns.• Analysed the performance of campaigns and optimised the budget accordingly to increase conversions and decrease cost per conversions month-over-month.• Prepared monthly performance reports for clients to highlight KPIs achieved and next steps to optimise campaigns.• Conducted campaign builds for new clients by setting up conversion tracking on Google Tag Manager, carried out comprehensive keyword researches and wrote engaging ad copies.

Colombo, Western Province, Sri Lanka

• Analysed daily campaigns and app reports to assist in budget monitoring and management for Facebook, Instagram, YouTube and Google Display Ads.• Conducted customer and internal research on streamlining the app

Colombo District, Western Province, Sri Lanka

• Created and optimised paid campaigns on Facebook and Google for evergreen and seasonal campaigns.• Prepared and updated daily campaign performance Excel reports. • Strategised on social media content and influencer marketing for Facebook, Instagram, Twitter and TikTok.• Liaised with cross-functional departments to identify best-selling SKUs to push through paid media channels and organise social media content accordingly. • Collaborated with the creative department to create paid and social creatives. • Onboarded and trained a Social Media Intern for 3 months.

Colombo, Western Province, Sri Lanka

• Managed Paid Campaigns across Facebook, Instagram, LinkedIn and Google, Social Media Management, SEO and Email Marketing for 11 B2C client accounts from multiple industries such as beauty products, hospitality, financial services and, apparel and textile on both strategy and execution levels. • Prepared monthly performance reports for clients. • Prepared two presentations for the campaign management of 2 clients that won SLIM Digis 2.0. • Trained an Intern for 6 months on social media communications and advertising, email marketing and SEO keyword research.

• Strategised, managed, and pitched ideas on current trends in the financial, tech and business industries to prepare 30 informative and engaging blogs with relevant keywords. • Attended 5 events to provide media coverage and conducted interviews with 4 corporate leaders. • Onboarded and trained 2 interns for 6 months on writing blog articles.

Sri Lanka

Sri Lanka

Master Of Science - Msc, Global Marketing, Distinction

Winner of School for Business and Society - Global Marketing Dissertation Grade: Distinction Dissertation Topic: Impact of Virtual.

Education record

Digital Strategy - Merit

Bsc Banking And Finance, Banking And Finance, 2:1 - Second Class Honors (Upper Division)

Modules: Introduction to Economics Principles of Accounting Business & Management in a Global Context Mathematics 1 - Distinction.

Commerce

GCE A’levels Accounting - A Economics - A Business Studies - B

Education record

IGCSE Business Studies - A* English Literature - A* English Language - A Mathematics - A Physics - A Chemistry - A Accounting - A French - A