Siya Yang Email & Phone Number

San Francisco, California, Us

Leading teams building zero-to-one video products, powered by AI (Dropbox Capture, Dropbox Replay, Dropbox Studio)

San Francisco, California, Us

San Francisco, California, Us

• Launched new 0 to 1 product, Dropbox Replay, leading team from concept to successful launch, achieving XXk MAUs and XXk WAUs, growing XYZ% QoQ for 5 quarters• Developed product strategy and established shared vision for net new space for Dropbox by leveraging data, customer research, and industry experts and led team to execute against strategy, resulting in exceeding OKRs for 5 quarters• Drove success and adoption of product by collaborating cross-functionally with PMM, Growth, Sales, Biz Dev, and other product teams teams to create and execute on launch plans and growth experiments• Led cross-functional team as product lead, including 2 PMs

San Francisco, California, Us

• Led creation of durable, data- and research-backed activation strategy for self-serve SMB business, resulting in new, nuanced, principled approach to address problem space• Launched successful activation experiments, including: - End-to-end onboarding, which improved weekly return by XX% and stopped X quarters of activation decline - Self-serve product demo to highlight business messenger value prop, improved lead-to-trial by XX%• Redesigned and launched new onboarding experience while managing stakeholders with different needs, including the executive team, use case and feature teams, Sales, and Marketing

Mountain View, California, Us

• Launched simplified experience for SMBs to set up their sales forms, based on customer problem and workflow research, to improve ease of use and invoice send rates in first 30 days• Shipped 5 features in 8 months to increase efficiency of sales form workflows for SMBs, including email reminders, CC/BCC functionality, and transaction filters• Developed and got alignment on global roadmap for top product in org driving negative feedback, leveraging qual and quant research in place of data challenges, while balancing stakeholder needs, including global PMs, ecosystem teams, Support, and Marketing• Led 50+ customer interviews and rapid prototyping sessions to understand customer problem, get feedback, and quickly iterate on product designs

Mountain View, California, Us

• Recommended business model for consumer tax business to achieve $XXM revenue growth in 2 years, worked with Marketing to develop and run A/B tests to inform recommendations• Led team of 2 PMs and 1 PMM to analyze payments industry trends and competitive landscape. Influenced C-suite to greenlight a 6-month, 5-person project to investigate top growth areas

Boston, Massachusetts, Us

• Updated $XB marketing investment strategy for consumer goods manufacturer through data analytics and creating Excel model to size impact of various investment shifts and growth scenarios

• Identified set of emerging strategic issues with long-term impact on Singapore public policy through qualitative research and interviews

Boston, Massachusetts, Us

• Supported pricing strategy for US homebuilder through identifying underpriced products in Midwest market and benchmarking performance across multiple regions to identify best practices.