Siyi Chen

Siyi Chen Email and Phone Number

Founder and Marketing Diector @ Shanghai, China
Shanghai, China
Siyi Chen's Location
Shanghai, China, China
Siyi Chen's Contact Details

Siyi Chen work email

Siyi Chen personal email

About Siyi Chen

Experienced Market Consultant with a demonstrated history of working in the food & beverages industry. Skilled in Marketing Management, Media Relations, Corporate Communications, Market Research, and Marketing. Solid connections to F&B food importers, distributors, retailers, as well as foodservice professionals. Deep insights on market entry for foreign F&B brands.

Siyi Chen's Current Company Details
Shanghai Pedalo Consulting Co., Ltd.

Shanghai Pedalo Consulting Co., Ltd.

Founder and Marketing Diector
Shanghai, China
Siyi Chen Work Experience Details
  • Shanghai Pedalo Consulting Co., Ltd.
    Founder And Marketing Diector
    Shanghai Pedalo Consulting Co., Ltd.
    Shanghai, China
  • Shanghai Pedalo Consulting Co., Ltd.
    Founder & Marketing Diector
    Shanghai Pedalo Consulting Co., Ltd. Sep 2023 - Present
  • Bord Bia - The Irish Food Board
    Eu Programs
    Bord Bia - The Irish Food Board Jul 2020 - Aug 2023
    Shanghai City, China
  • Primary Collaboration New Zealand (Shanghai) Co Ltd
    China Market Manager - Sealord
    Primary Collaboration New Zealand (Shanghai) Co Ltd Aug 2018 - Jul 2020
    Shanghai
    - As the rep for Sealord in China market, build on current relationships with distributors, undertake channel analysis, develop further channel opportunities, and also undertake rigorous review of current distributors; - Run marketing activities, such as social media campaign, industry events, consumer education activities, E-commerce promotion, and trade media, etc.- Conduct research and analysis on the current China seafood market, particularly in relation to new species - Implement a marketing programme, which drives Sealord’s sales strategies, and effectively create a pull in sales through the network of distributors or retailers - Work with various agencies, including NZ Government, to gain maximum leverage from trade events - Coordinate agencies including but not limited to promotional agencies, digital agencies and advertising agencies.
  • Bord Bia - The Irish Food Board
    Market Consultant
    Bord Bia - The Irish Food Board Jun 2016 - Aug 2018
    Shanghai City, China
    - Be responsible for the business development of Irish seafood in the mainland China market, incl. marketing strategy development, activity planning and execution, market research, etc. - Work with B2B and B2C media, KOLs, influential social media accounts to build up good image of Irish seafood so as to facilitate the export to China market. - Maintain good connection with Chinese traders, retailers, e-commerce and foodservice professionals for business development. - Provide market intelligence to Irish companies and help introducing potential buyers to the Irish companies.- Assist Asia Market Director on various projects, such as Irish Minister’s trade mission to China, marketing campaigns assigned by the Irish government, etc.
  • Smh International Consulting
    Senior Marketing Manager
    Smh International Consulting Nov 2010 - Jun 2016
    Shanghai
    - Be responsible for market strategy and event planning for clients. Key clients include American Pistachio Growers, Bord Bia (the Irish Food Board). Sunkist Growers, Alaska Seafood Marketing Institute, Wild Blueberry Association of North American, French Oscar Kiwi, Aneberries(Mexican Berry Association). - Work with media, retailers, importers, and foodservice industry players for various marketing activities, such as retail promotion, menu promotion, PR events, etc. - Write market research and marketability reports; - Team management.
  • Mercer
    Senior Analyst
    Mercer Mar 2008 - May 2009
    Shanghai
    - Be responsible for China Insurance Industry Total Remuneration Survey Report; - Provide data analysis and consulting service to insurance clients and maintain good client relationship; - Participate in various HR Compensation & Benefits consulting projects.
  • The American Chamber Of Commerce In Shanghai
    Marketing Associate
    The American Chamber Of Commerce In Shanghai Apr 2006 - Feb 2008
    Shanghai
    - Expand membership base through new member growth and renewal retention programs, including Membership Referral Program, Renewal Lucky Draw Program, Fortune 500 Program, etc.; - Conduct research and survey to develop new programs for membership development; - Handle all the email/phone call/walk-in enquiries about the Chamber services, membership benefits and other general business issues.
  • The American Chamber Of Commerce In Shanghai (Amcham Shanghai)
    Membership Associate
    The American Chamber Of Commerce In Shanghai (Amcham Shanghai) Nov 2004 - Mar 2006
    Shanghai City, China
    - Handle all the email/phone call/walk-in enquiries about joining, renewing, benefits and services; - Process membership application and membership renewal; - Maintain membership database and make sure the correctness of member information; - Provide member data analysis report upon request; - Support Corporate Visa Program (CVP) team.

Siyi Chen Skills

B2b Marketing Marketing Communications Online Marketing Project Management Media Relations Strategic Communications Marketing Strategy Public Relations Digital Marketing Corporate Communications Market Research Chinese Marketing Management Internal Communications Marketing

Siyi Chen Education Details

Frequently Asked Questions about Siyi Chen

What company does Siyi Chen work for?

Siyi Chen works for Shanghai Pedalo Consulting Co., Ltd.

What is Siyi Chen's role at the current company?

Siyi Chen's current role is Founder and Marketing Diector.

What is Siyi Chen's email address?

Siyi Chen's email address is si****@****ail.com

What schools did Siyi Chen attend?

Siyi Chen attended Universite Catholique De L'ouest, East China Normal University, East China Normal University.

What skills is Siyi Chen known for?

Siyi Chen has skills like B2b Marketing, Marketing Communications, Online Marketing, Project Management, Media Relations, Strategic Communications, Marketing Strategy, Public Relations, Digital Marketing, Corporate Communications, Market Research, Chinese.

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