Siyu Xu Email & Phone Number

Corona, CA, US

United States

-Effectively managed Google Ads and Facebook Ads campaigns for clients, achieving an impressive return on investment (ROI) of approximately 500%-Directed comprehensive online marketing initiatives for the Seashell VOC Program, encompassing social media management, video content creation, and SEO strategies. (Example: Seashell.city)-Managed Amazon Vendor.

United States

-Strategized and executed comprehensive paid media campaigns including Google Ads, Facebook Ads, TikTok Ads, and Influencer Marketing for high-profile clients including ReFa USA and Segway USA, driving a 64% increase in sales.-Spearheaded market goal setting, KPI establishment, budget planning, and promotional strategy development for clients, maintaining.

San Francisco Bay Area

-Managed Amazon Vendor Central and Seller Central for clients: Yogamite, Deminuage, Cobor, Fotile (2 products) and Zgrills.-Leveraged Amazon sponsored ads, video campaigns, Facebook and Instagram ads to consistently increase sales of products over time.-Optimized product listing, A+, video and images, providing detailed and actionable feedback to clients.

San Jose, California, United States

-Maximized advertising efforts by developing unique marketing content including social media content, and email campaigns. § Planned and created posters, invitation letters, application forms, and newsletters for all events and Accelerator Program.-Utilized WordPress and tools to build content on Q Bay Official website and translated it to a Chinese version.

Shanghai

-Helped National Television station in the documentary “Love of Yangtze River”, doing research, connecting interviewees and preparing for shooting-Cut and edited the trailer for the documentary “Shanghai I love you”

Urbana-Champaign, Illinois Area

-Set up Facebook Ads, Instagram Ads, Google Ads for Presby Hall Housing and conducted marketing research to define the target audience -Reached 4,583 people and earned 18,291 impressions in $189 budget for the 1st month-Set Facebook Messenger Ad, Instagram Ads and Google Keyword Ads for local small businesses in Champaign, boosted the sales for 32%-Engaged.

Champaign, Illinois

Introduced Alipay and Wechat payment methods to merchants on campus -Promoted for Alipay and wechat payment methods by social media platforms and events -Scheduled regular visits to merchants enrolled and recorded feedbacksConducted advertising planning for local businesses on campus- Collected psychographics and behaviors of consumers by interviews and.

Illinois

Strategist and Creative Director for CU cradle to Career nonprofits organization -Developed creative concept for bus ad, brochures and paid Facebook advertising campaign from the key insight-Redesigned social media outreach: Facebook, Instagram, and website

Shanghai

-Promoted for Budweiser Music Festival on Chinese social media platforms: Wechat and Weibo, attracting 10000+ readers -Led the team to conduct market research about Budweiser Music Festival, got the key insights for the event planning team: https://www.bilibili.com/video/av14729361/-Selected the Celebrities whose images fit best with the brand image of.

Master'S Degree, Marketing

Bachelor'S Degree, Advertising, 3.8

Activities and Societies: Crescent market club, Heartland Music group I maintained a GPA of 3.8 and was listed in dean’s list of Media.