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Lead Digital Marketing & Media Strategy across 20+ markets and 6 brands. Manage a team of 7 incredibly talented and passionate Digital Marketing Managers.

Managing Digital efforts and team for APAC and Oceania region. Oversee the Monster Energy portfolio (Five brands) across all digital channels throughout Asia Pacific.Build and manage a team of Digital marketing managers across Asia Pacific. Training these insanely talented digital ninja's to develop a local digital strategy in order to deliver on local marketing objectives. Execution of digital marketing campaigns for product launches, rebranding initiatives, events and community growth to increase awareness and visibility of the brands in new and emerging markets. This includes the creation and development of all consumer facing visual assets including social, POS, website and third-party media PR packages.Oversee and engage in PR efforts for the Monster Energy portfolio as well as the management of influencer programs, relationships and engagement.

Acted as Head of Digital Marketing for EMEASeptember 2017 - February 2018Supported the central digital team, overseeing of the full Monster Energy portfolio ( seven different brands.) Create, develop and execute digital strategy, objectives and KPI’s for all digital channels acrossEMEA.Manage digital budget for EMEA – Optimization to meet competitivetargets, maximizing follower acquisition and fan engagement across 150+countries as well as brand awareness in both new and developed markets.Manage a team of 26 Web co-ordinator’s from EMEA markets, assisting in thedevelopment of local digital plans to support the marketing and sales teams and the creation of market specific translated and geo-targeted content to encourage conversation and build the community. Plan and execute digital campaigns for all events, projects and NPD's across EMEA. Management of those projects on site to incorporate creative vision and direction for all pillars of the brand. For example organizing photoshoots with influencers such as Lewis Hamilton as well as content creation with the likes of Nyjah Huston at Street League Skateboard and Jaime Anderson at Nine Queens. Reporting – tracking progress of campaigns and product launches across all digital channels through analytical platforms. Monitoring trends and reacting to crisis management in an appropriate and timely manner.Assist the VP of marketing in maximizing wider marketing opportunities through Digital channels.

Develop content and comms plans around events, partnerships and product launches. I.E X Games, MotoGP, Call Of Duty etc. On-site capturing creative, innovating and engaging social content at events, Interviewing athletes, generating real-time conversation with fans. Work cross-functionally with Comms team to build engaging content for the Monster Energy website.Develop content and paid media toolkits to seed to local markets, supporting key business and marketing initiatives.

- Manage digital channels growing and engaging with audiences in order to gain and promote sponsors.- Create content for various media channels including tv, magazines, newspapers, YouTube, websites (sianhurst.com) and press releases.- Cultivate and maintain business relationships internationally with sponsors and event organizers. - Produce objectives, performance plans and costings to secure and maintain sponsorship contracts.- Travel and Compete at International level, 2007-2014 Irish National champion, 2012 European Ladies champion, 2012 7th place World Cup Series, Malaysia.

- Took on the responsibility of social media marketing for both Billabong and Element Eden womens.- Assisted putting together a short presentation on the multi-channel marketing and development process of Billabongs new 'Active Wear' range.- Involved in organizing and filming web content for Element Eden Ambassadors. - Included in the Head of Marketing’s annual forecasting and brand strategy presentation with International overview.

- Researched and tracked buyer patterns and sales in order to understand the consumer demands. - Used and Analyzed market and industry trends in order to create and present the themes on which to base the Winter 2014 designs.- Designed mood boards to reflect and expand on these trends.