Sjainda Pengel Email and Phone Number
“Reaching the consumer by creating innovative, inspiring concepts by letting them experience the personification of a retail formula or brand” that's my passion.I am a visual perfectionist, creative thinker and result-oriented organizer. My strength lies in translating trends, visions and ideas into applicable concepts focused on assortment, communication and in-store presentation.Experienced in research consumer behavior, trend forecasting, translating trends for different branches, retail advise on concept development and marketing & category management projects.I inspire with vision, facts and images and help brands to optimize their brand strategy, concept & product development, communication and appearance, considering that consumer behavior is constantly changing as well as the customer needs.Industries: Home & Interior, D.I.Y, Fashion and Lifestyle FMCGClients I have worked with: Montis, Arovo, Kwantum, Walra, Vespo, Blokker, Carpetright, Gamma, Karwei, Leen Bakker, Sealskin, Etos, Bruna, Histor, Rambo, Morres wonen, Manfield, Graham & Brown and VastNed Retail
Future Proof Collection Creators
View- Website:
- futureproof.cc
- Employees:
- 3
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Co-FounderFuture Proof Collection Creators Feb 2016 - PresentAmsterdam Area, NetherlandsFuture Proof Collection Creators aims for a retail landscape with distinctive collections. We provide creative and commercial insights to ensure you can offer the desired product at the right time with an unique look for your customer. We are specialized in inspirational trend forecasting, aesthetic collection branding and innovative product design for collections in the Home & Interior, Fashion, and Lifestyle FMCG sectors.Our specialization:COLLECTION BRANDING • Value & style analysis • Collection style strategy +TREND INSIGHT • Global trend insights • Custom made trend stories+ COLLECTION DESIGN • Product design • Product guidelines= YOUR UNIQUE COLLECTION www.futureproof.cc
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Freelance Visual Trend Analyst & Retail / Concept Specialist | Owner Future Proof Creative ConceptsVisual Trend Analyst & Concept Specialist Jun 2014 - PresentAmsterdam Area, NetherlandsTrend analyst specialized in interior / home decoration, fashion, lifestyle & retail stories for the future. As a creative specialist I am freelance available for (co) development of Creative “Future Proof” Concepts. I work directly for clients or with / on behalf of agencies.Specialities: - Trend Research of consumer patterns and contemporary culture - Developing and delivering trend presentations - Translating trends for interior, fashion, lifestyle, DIY en FMCG industry- Developing “Custom made” Trend forecasting & books- Developing guidelines to translate and implement trends into commercial collections- Colour information- Developing innovative & creative concepts and brand strategies- Design: websites, visual identities, graphical outputswww.futureproofcreativeconcepts.com
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Project Manager Private LabelBlokker Sep 2016 - Nov 2019Amsterdam Area, Netherlands -
Retail & Concept Specialist | Visual Trend AnalystCrs Group - Creative Retail Solutions Apr 2008 - 2015Amsterdam, NederlandThe Creative Retail Solutions facilitates in adding Brand Experiences by creating creativity and inspiration products & sessions, focused on Category Management, Marketing for in-store presentation and online projects.Creative Retail Solutions facilitates in second opinions and check up projects:Monitoring of concepts, retail strategies or formula concepts.On various projects I was (partly) responsible for:- Researching consumer behaviour- Analyzing the assortment, merchandising and visual communication of retail formulas on style, value perception and fashion level - Repositioning processes - Implementing brand strategy in all visual brand communications - Concept Development- Product Development- Packaging design and graphical outputs- Trend forecasting values and style- Developing Trends- / Product books & Colour pallets - Purchasing strategies- Developing in-store communication and merchandising -
Jr. Retail & Concept Specialist | VisualizerPs Lounge 2005 - Mar 2008Amsterdam, NederlandPS lounge is an agency, which focuses on the retail formulas, improving and developing formula concepts. For retailer or manufacturers they analyse the product, update and/or design it. PS Lounge offers style trainings and trend forecasts. They develop communication concepts, in-store presentation and updated product lines as well as training in product communication.On various projects I was responsible for:- Developing forecasting presentations- Developing Trend book & Colour pallets - Product / Packaging design and graphical outputs- In-store communication and merchandising - Creating visual identities- Creating & realizing communication concepts- Organizing photo shoots & Styling
Sjainda Pengel Skills
Sjainda Pengel Education Details
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Nima A En B -
Visual Marketing -
Amsterdam Fashion AcademyCourse "Trend Analysis" By Trendwatching.Com
Frequently Asked Questions about Sjainda Pengel
What company does Sjainda Pengel work for?
Sjainda Pengel works for Future Proof Collection Creators
What is Sjainda Pengel's role at the current company?
Sjainda Pengel's current role is Co-Founder at Future Proof Collection Creators.
What schools did Sjainda Pengel attend?
Sjainda Pengel attended Hogeschool Van Amsterdam, Amsterdam Fashion Institute, Amsterdam Fashion Academy.
What skills is Sjainda Pengel known for?
Sjainda Pengel has skills like Retail, Concept Development, Integrated Marketing, Creative Direction, Trend Analysis, Research, Retail Marketing, Brand Strategy, Visual Communication, Product Development, Assortment Development, Visual Merchandising.
Who are Sjainda Pengel's colleagues?
Sjainda Pengel's colleagues are Annelore Beemster.
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