Strategic Content Creation Strategy as an external agency for high performance business growth, analyzing 30 corporations + startups-Manage multiple project management teams optimizing content pages, conversion automation tools + integrated marketing plans w/ proven track record of ^20% traffic growth in 9 mos. avg.-Communication of insights & recommendations via organized global analytics (50 cross-functional logistics decks) & skilled relationships w/ acquisition + retention initiatives (PR)-Collaborate to track performance of continuous engagement improvement across channels analyzing market research, reporting on Team Performance Accountability (TPA) for 20 marketing teams-CMS + UX implementation collaborating w/ real time data measurement via article campaign metrics, achieving 85% success rate on regional client KPI’s + OKR’s (quarterly timescale)-Execution of SEO, SEM, paid search, advertising, email & mixed media online marketing efforts w/ ability to prioritize revenue forecasts on scale of $50k/yr. (SPIF independent)

Continued Professional Education (CPE) Marketing Technology Bootcamp (online/hybrid), training professional students on B2B & B2C Strategic Marketing-Present 3hr evening & weekend live recorded Zoom video classes + presentations w/ breakout rooms encouraging active participation for 35 students; facilitating office hours w/ TA-Maintain class program integrity by developing highly-organized instructional plans, materials + rubrics consistent w/ course objectives & program outcomes (1,000+ pgs managed CMS)-Teach course variety to promote critical thinking skills & effective learning & monitor performance, assessment, evaluation, achieving 94% engagement + 92% classroom attendance-Collaborate w/ 60 academic trainer faculty, delivering courses to integrate w/ effective policies - actively promoting retention, evaluating a safe learning environment + submitting grades

Enterprise Financial Technology (Fintech) marketing platform startup w/ passion for agile Customer Relationship Management (CRM) software systems, sales enablement technology & new product tech stack solutions for 1000+ users-Project manage integrated campaign marketing automation tool, promoting lead generation landing page for trade show webinar partner w/ measurable email, SMS & podcast traffic ^15%-Work independently to research & prioritize actionable insight on competitor analysis + target market scope w/ proactive strategy planning for short & long-term business cycle ^$150k rev. opp.-Curate publishing marketing calendar, owning content management, social media marketing outreach + brand awareness growth strategy; news & trends blog posts editor for 200k contacts-Work closely with external partners for User Experience (UX) web development touch points w/ SQL support marketing, delivering T-1 business results: 200 tickets + 4000 hrs. testing roadmap

Bioinformatics/QC division of $2.8B/yr. rev. top 100 Global Life Science tech Innovator (Thomson Reuters/World Economic Forum, Frost & Sullivan), delivering laboratory instrumentation, reagents & software for DNA sequencing + bio data analysis-Manage 360 marketing campaign operations team as curator for content plan, content calendar & content performance (newsletter + social campaigns): post freq. ^75% w/ 190k followers-Launch new products to market w/ collaborative GTM strategy + budget ownership w/ internal research, people management skills (internal stakeholders) + regulatory requirements (^$0.5M rev.)-Manage day-to-day Search Engine Optimization (SEO) & Search Engine Marketing (SEM) w/ Google data analysis + keyword research (pay-per-click [PPC], display ads & paid ads) ^ROI 25%-Own organic social strategy, website optimization, web analytics, web publishing forms, website conversions funnel, media strategy & talent management, lowering Cost Per Lead (CPL) by 10%-Identify opportunities for growth as event programs workshop marketing lead, reporting developments w/ public relations (PR) contacts + external vendors targeting 55k influencers

Partner Exchange (BPX) division under AT&T Global - Fortune 500 rank #11 & named most valuable brand in telecommunications industry (Brand Finance, Interbrand) across all channels w/ 600 service providers (SPs)-Support a content development team to engage w/ digital platforms, media planning, business goals + development, campaign performance & actionable data: business segment retention ^15%-Streamline brand identity, brand voice, brand standards & business case distribution as 'facilitator of alignment' for 300 agency partnerships in business development: brand & messaging compliance ^25%-Improve processes w/ sales stakeholders via multiple media plans, digital systems & content assets projects, tracking 2000 hrs. of graphic design, video editing & spreadsheets collaboration-Optimize, interpret, monitor & report email platform dashboard as HTML template copywriter w/ 'smart inbox warmup' for leads distribution lists: A/B testing drip campaigns w/ 8k subscribers