Md Europe And Asia
Current
Aug 2020 - Present
AeroLeads people directory · profile
Shizuka Pye Email & Phone Number
Board Level FMCG Strategic Marketing and Innovation VP. Having pioneered blue chip best practices now applying these to the global, legal, booming, Cannabis, Psychedelics and Wellbeing Industry
at
Highly Capitalized
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✓ Verified Jul 2026
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Profile completeness 86%
Current company
Role
Board Level FMCG Strategic Marketing and Innovation VP. Having pioneered blue chip best practices now applying these to the global, legal, booming, Cannabis, Psychedelics and Wellbeing Industry
Location
Zug, Switzerland
Who is Shizuka Pye? Overview
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Shizuka Pye is listed as Board Level FMCG Strategic Marketing and Innovation VP. Having pioneered blue chip best practices now applying these to the global, legal, booming, Cannabis, Psychedelics and Wellbeing Industry at Highly Capitalized, based in Zug, Switzerland. AeroLeads shows a matched LinkedIn profile for Shizuka Pye.
Shizuka Pye previously worked as MD Europe and Asia at Highly Capitalized and Vice President Marketing at Abcam.
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Highly Capitalized
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Profile bio
About Shizuka Pye
•Board level, digitally centric Global Marketing Leader and business transformation architect with a track record of unleashing the full potential of brands and delivering major turnarounds. •Outstanding commercial results in HQ Global and Local roles - Europe, US, Russia, Japan. Blue chip FMCG pedigree (MARS, CAMPBELL’S, SAB MILLER, YAKULT, ABSOLUT VODKA).•Drives profitable innovation, creates successful portfolio strategies and compelling brand propositions based on robust consumer segmentation and powerful insights, delivering fast and sustainable profitable growth.•Leads global teams to create industry leading, truly integrated brand and product experience campaigns, pioneering and developing organisational capabilities in new marketing methods (e.g Co-creation, advanced digital, innovation and research techniques).•Culturally and individually tuned stakeholder management and high performance team development skills. Mother tongue English, fluent German, competent French and Russian, conversational Japanese.•Structures and aligns global marketing teams and processes to enable advanced marketing and competitive advantage. Inspires internal engagement with winning strategies and a profit driven, consumer centric culture.
Listed skills include Strategy, Marketing Strategy, Integrated Marketing, Brand Management, and 14 others.
Current workplace
Shizuka Pye's current company
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9 roles · 15 years
Shizuka Pye work experience
A career timeline built from the work history available for this profile.
Vice President Marketing
Providing strategic marketing consultancy for a brand led business transformation in Pharma
Dec 2019 - Jul 2020
Global Brand Strategy Lead
Board level marketing consultancy on marketing and innovation strategy for a wide portfolio of beer and spirits brands, including Corona.
2017 - Dec 2019
Global Vp Marketing
Directed the “full potential” strategy of a >$2.5bn turnover brand, across 33 markets. Fueled by 20+ new product launches the brand became the fastest growing in the portfolio (+11% YOY).
2012 - 2016
~4 yrs
Marketing Director - Russia
Transformed the CAMPBELL’S Russia organisation, portfolio and marketing delivering a total turnaround from a YOY- 60% off-take decline to growth of +60% (Nielson sales growth +93%)
Sep 2009 - Jan 2012
Marketing Manager, Russia
Ran and step changed a portfolio of 7 beer brands including Miller, Grolsch, Holsten, leading a team of 25 and budget of $25m, delivering significant growth in a stagnating market.Led profitable product innovation across the portfolio, created a full-scale turnaround strategy for Miller (30% of Unit’s profit) and pioneered a "consumer co-creation" marketing model.
Nov 2007 - Oct 2009
Brand Strategy And Innovation Director - Consulting
Board level consultancy to Canon and Absolut Vodka HQs: From segmentation and insight, to strategy, innovation and RTM, to global product launches and 360 communication campaigns.
Feb 2006 - Sep 2007
Global Brand Manager
Defined the global brand strategy that transformed a stagnant, 20-year-old B2B technology into the fastest growing brand at Mars Inc, delivering over 40% annual growth in key market (US).From a blank canvas created an innovative B2C Drinks start-up for Mars. Led the new cross functional business unit. Managed from strategy to successful launch across full business spectrum.
May 2001 - Jan 2006
European Marketing And Sales Manager
Key player in pioneering the functional health foods category. Devised and harmonised the European marketing strategy based on robust segmentation and strong consumer insight. Achieved double digit brand growth in key markets. Led successful business case and launch of "Yakult Light"
Jun 1999 - May 2001
FAQ
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Quick answers generated from the profile data available on this page.
What company does Shizuka Pye work for?
Shizuka Pye works for Highly Capitalized.
What is Shizuka Pye's role at Highly Capitalized?
Shizuka Pye is listed as Board Level FMCG Strategic Marketing and Innovation VP. Having pioneered blue chip best practices now applying these to the global, legal, booming, Cannabis, Psychedelics and Wellbeing Industry at Highly Capitalized.
Where is Shizuka Pye based?
Shizuka Pye is based in Zug, Switzerland while working with Highly Capitalized.
What companies has Shizuka Pye worked for?
Shizuka Pye has worked for Highly Capitalized, Abcam, Constellation Brands, Jti (Japan Tobacco International), and Campbell Soup Company.
How can I contact Shizuka Pye?
You can use AeroLeads to view verified contact signals for Shizuka Pye at Highly Capitalized, including work email, phone, and LinkedIn data when available.
What skills is Shizuka Pye known for?
Shizuka Pye is listed with skills including Strategy, Marketing Strategy, Integrated Marketing, Brand Management, Fmcg, Customer Insight, Management, and Segmentation.
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