Shizuka Pye

Shizuka Pye Email and Phone Number

Board Level FMCG Strategic Marketing and Innovation VP. Having pioneered blue chip best practices now applying these to the global, legal, booming, Cannabis, Psychedelics and Wellbeing Industry @ Highly Capitalized
Shizuka Pye's Location
Zug, Zug, Switzerland, Switzerland
Shizuka Pye's Contact Details

Shizuka Pye personal email

About Shizuka Pye

•Board level, digitally centric Global Marketing Leader and business transformation architect with a track record of unleashing the full potential of brands and delivering major turnarounds. •Outstanding commercial results in HQ Global and Local roles - Europe, US, Russia, Japan. Blue chip FMCG pedigree (MARS, CAMPBELL’S, SAB MILLER, YAKULT, ABSOLUT VODKA).•Drives profitable innovation, creates successful portfolio strategies and compelling brand propositions based on robust consumer segmentation and powerful insights, delivering fast and sustainable profitable growth.•Leads global teams to create industry leading, truly integrated brand and product experience campaigns, pioneering and developing organisational capabilities in new marketing methods (e.g Co-creation, advanced digital, innovation and research techniques).•Culturally and individually tuned stakeholder management and high performance team development skills. Mother tongue English, fluent German, competent French and Russian, conversational Japanese.•Structures and aligns global marketing teams and processes to enable advanced marketing and competitive advantage. Inspires internal engagement with winning strategies and a profit driven, consumer centric culture.

Shizuka Pye's Current Company Details
Highly Capitalized

Highly Capitalized

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Board Level FMCG Strategic Marketing and Innovation VP. Having pioneered blue chip best practices now applying these to the global, legal, booming, Cannabis, Psychedelics and Wellbeing Industry
Shizuka Pye Work Experience Details
  • Highly Capitalized
    Md Europe And Asia
    Highly Capitalized Aug 2020 - Present
    Cambridge Uk And Zug, Switzerland
  • Abcam
    Vice President Marketing
    Abcam Dec 2019 - Jul 2020
    Cambridge, England, United Kingdom
    Providing strategic marketing consultancy for a brand led business transformation in Pharma
  • Constellation Brands
    Global Brand Strategy Lead
    Constellation Brands 2017 - Dec 2019
    Zug, Switzerland
    Board level marketing consultancy on marketing and innovation strategy for a wide portfolio of beer and spirits brands, including Corona.
  • Jti (Japan Tobacco International)
    Global Vp Marketing
    Jti (Japan Tobacco International) 2012 - 2016
    Geneva, Switzerland
    Directed the “full potential” strategy of a >$2.5bn turnover brand, across 33 markets. Fueled by 20+ new product launches the brand became the fastest growing in the portfolio (+11% YOY).
  • Campbell Soup Company
    Marketing Director - Russia
    Campbell Soup Company Sep 2009 - Jan 2012
    Moscow, Russian Federation
    Transformed the CAMPBELL’S Russia organisation, portfolio and marketing delivering a total turnaround from a YOY- 60% off-take decline to growth of +60% (Nielson sales growth +93%)
  • Sabmiller
    Marketing Manager, Russia
    Sabmiller Nov 2007 - Oct 2009
    Ran and step changed a portfolio of 7 beer brands including Miller, Grolsch, Holsten, leading a team of 25 and budget of $25m, delivering significant growth in a stagnating market.Led profitable product innovation across the portfolio, created a full-scale turnaround strategy for Miller (30% of Unit’s profit) and pioneered a "consumer co-creation" marketing model.
  • Canon Europe Ltd.
    Brand Strategy And Innovation Director - Consulting
    Canon Europe Ltd. Feb 2006 - Sep 2007
    Board level consultancy to Canon and Absolut Vodka HQs: From segmentation and insight, to strategy, innovation and RTM, to global product launches and 360 communication campaigns.
  • Mars
    Global Brand Manager
    Mars May 2001 - Jan 2006
    Defined the global brand strategy that transformed a stagnant, 20-year-old B2B technology into the fastest growing brand at Mars Inc, delivering over 40% annual growth in key market (US).From a blank canvas created an innovative B2C Drinks start-up for Mars. Led the new cross functional business unit. Managed from strategy to successful launch across full business spectrum.
  • Yakult Europe Bv
    European Marketing And Sales Manager
    Yakult Europe Bv Jun 1999 - May 2001
    Key player in pioneering the functional health foods category. Devised and harmonised the European marketing strategy based on robust segmentation and strong consumer insight. Achieved double digit brand growth in key markets. Led successful business case and launch of "Yakult Light"

Shizuka Pye Skills

Strategy Marketing Strategy Integrated Marketing Brand Management Fmcg Customer Insight Management Segmentation Marketing Management Product Development Brand Architecture Marketing Market Research Advertising Start Ups Digital Marketing Trade Marketing Co Creation

Frequently Asked Questions about Shizuka Pye

What company does Shizuka Pye work for?

Shizuka Pye works for Highly Capitalized

What is Shizuka Pye's role at the current company?

Shizuka Pye's current role is Board Level FMCG Strategic Marketing and Innovation VP. Having pioneered blue chip best practices now applying these to the global, legal, booming, Cannabis, Psychedelics and Wellbeing Industry.

What is Shizuka Pye's email address?

Shizuka Pye's email address is sh****@****ail.com

What are some of Shizuka Pye's interests?

Shizuka Pye has interest in Social Services, Children, Economic Empowerment, Civil Rights And Social Action, Education, Environment, Poverty Alleviation, Science And Technology, Disaster And Humanitarian Relief, Human Rights.

What skills is Shizuka Pye known for?

Shizuka Pye has skills like Strategy, Marketing Strategy, Integrated Marketing, Brand Management, Fmcg, Customer Insight, Management, Segmentation, Marketing Management, Product Development, Brand Architecture, Marketing.

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