Dedicated and results-driven professional with a proven track record in driving revenue growth and enhancing customer loyalty within the retail industry. As a seasoned Regional Program Director at Boost Group, I managed the successful implementation of loyalty programs across the APAC region, collaborating closely with global retailers to achieve impressive gains in market share, top line sales, basket size, shopper frequency, and share of wallet. My expertise extends to developing strategic RFM frameworks, cultivating robust relationships, and crafting seamless shopper journeys to align with shared objectives.During my tenure as Retail Marketing Manager at Pharmacy 4 Less I delivered a comprehensive National Marketing Plan over a 12 month period. I adeptly managed both digital and catalogue-based initiatives to bolster customer sales, basket size, in-store foot traffic, loyalty member acquisition, and eCommerce revenues. My hands-on approach involved close collaboration with Supplier Partners, Internal Stakeholders, and Franchisees, fueling sales growth, expanding professional services, and contributing to the opening on average of 15 new stores annually to the Pharmacy 4 Less network.As a marketing coordinator I firmly established myself within the marketing team at Pharmacy 4 Less and executed consecutive 12 month marketing plans. I successfully managed all workflow in and out of the studio to drive marketing activity tied to catalogue production, digital marketing, CRM, new store marketing, special events & B2B marketing. I adeptly leveraged my In-Store experience to help close the customer service loop in marketing communication to customers, was in charge of monthly communication to the Franchisee network and was a key contributor to the launch of the eLearning Platform and ongoing content development with suppliers. An integral part of my role as Special Projects leader included spearheading projects aimed at optimizing service delivery to Franchisees, resulting in enhanced speed, quality, and execution from the head office. Over an 18-month period, I led the successful implementation of Franchisee survey streams, furnishing high-level insights and recommendations to the Executive Committee.With a robust blend of strategic acumen, cross-functional collaboration, and a passion for driving transformative outcomes, I am poised to bring exceptional value to any team. Connect with me to explore opportunities for harnessing my expertise in client relationships, customer loyalty, retail program management, marketing, and stakeholder engagement.
