Shelly Ashcroft Email & Phone Number

Austin, Tx, Us

Austin, Texas, United States

The Marketing and Membership Coordinator plays an integral role in promoting the organization, and attracting, retaining, and engaging members. This includes strategizing, planning for, and implementing activities and services which provide value to members and promote the work of the organization along with its members. The Marketing and Membership coordinator works closely with the Executive Director and Board of Directors to execute the organization’s strategic plan.Texas Downtown does not maintain an office, so this position will require a home office with internet connection. The Marketing and Membership Coordinator and Executive Director will meet in person throughout the year.Essential Job Responsibilities:Marketing➢ Manage all social media channels ➢ Create content for social media, website, and newsletters ➢ Contribute to development of an annual content calendar ➢ Prepare newsletter, The Texas Downtowner, and the monthly funding opportunities newsletter ➢ Promote events, programs, and services ➢ Work closely with the Engagement Committee ➢ Assist with communications and materials for programs and services ➢ Collaborate with the Executive Director to plan and promote events and resource development projects ➢ Share in the day-to-day operations of the organization as it relates to the duties of the position ➢ Participate in professional development related to the position Member Recruitment and Retention➢ Work with the Executive Director and Board to develop a comprehensive membership recruitment and retention strategy➢ Design membership recruitment materials and generate leads ➢ Collect and analyze current and prospective member information to help grow andstrengthen membership➢ Assist with communications related to membership retention and recruitment➢ Maintain membership database to ensure accuracy➢ Maintain point of sale, invoicing & receipt documentation for member dues

Austin, Texas

The Marketing and Communications Coordinator plays an integral role promoting the organization, its programs and services, and its members. The Marketing and Communications Coordinator collaborates closely with the Executive Director and Board of Directors to execute the organization’s strategic plan. Essential Job Responsibilities: ➢ Manage all social media channels ➢ Create content for social media, website, and newsletters ➢ Contribute to development of an annual content calendar ➢ Prepare weekly newsletter The Downtown Brief and the monthly Funding Links newsletter ➢ Promote events, programs, and services ➢ Work closely with the Engagement Committee ➢ Assist with communications and materials for programs and services ➢ Collaborate with the Executive Director to plan and promote events and resource development projects ➢ Share in the day-to-day operations of the organization as it relates to the duties of the position ➢ Participate in professional development related to the position

CAPCOG consists of more than 90 member governments and organizations that represent the people of its 10-county region — Bastrop, Blanco, Burnet, Caldwell, Fayette, Hays, Lee, Llano, Travis, and Williamson counties. Formed in 1970, it is one of 24 councils of governments in the state of Texas that serves those same communities as an advocate, planner and coordinator of regionalism.CAPCOG is governed by local elected officials through its General Assembly and Executive Committee. A number of policy and advisory committees assist CAPCOG and its Executive Committee in taking beneficial actions for all in the region.* Performs advanced managerial work related to regional economic and community development planning, project development, and grant management that includes transportation, criminal justice, solid waste, and other initiatives to support city and county leadership. * Oversees research and data analysis to support EDA-funded programs as well as technical assistance and planning at the regional and local levels. * Manages outreach, technical assistance, and grant application coordination for local governments.

Austin, Texas

Travel with Shelly while she rediscovers the traditional Main Streets of America and the memorable spots in between, one long weekend at a time.

Austin, Texas Area

Performed complex consultative services and technical assistance work in the Community Heritage Development Division of the Texas Historical Commission. Work involved providing business development assistance to owners and entrepreneurs within 90 historic downtowns of the Texas Main Street Program (TMSP) and providing training in entrepreneurship and small business development to local program managers to help them grow and maintain economically vital downtowns. The TMSP supports selected communities across the state with revitalizing their historic downtowns through historic preservation and developing a positive economic climate locally.

Georgetown, Texas

*Promoted productive working relationships with downtown revitalization, small business and heritage tourism stakeholders and partners, including community, regional and state organizations* Administered matching grants to small businesses from Main Street Facade Fund that total over $380,000*Supervised two full-time employees and coordinated a volunteer base of over 100 to help execute the strategies and objectives of the Georgetown Main Street Program and Convention & Visitors Bureau*Organized and coordinated annual fundraising special events such as the Georgetown Swirl and The Table on Main involving local restaurants and Texas wineries to supplement grant program funds and attract new retail prospects*Collaborated with staff and professional graphic designers to create promotional materials including advertisements, brochures, websites, social media sites and collateral pieces aimed at increasing tourism and redevelopment activities in the downtown district*Responsible for development and management of $346,000 annual budget*Lead city staff liaison support for the Main Street Advisory Board, including annual board training and strategic development, maintenance and assistance with implementation of board action plan*Spearheaded a cooperative advertising program among member cities of the Texas Downtown Association (TDA) that raised $10,000 annually for budget support*Hosted annual New Main Street Manager and Board Training, as well as hosted Texas Brazos Trail Media Workshop and Texas Film Commission's Film Friendly Workshop

Austin, Texas

*Evaluated rural and border community tourism products by completing on-site community visits and developing detailed, written tourism assessments based on findings and recommendations*Prepared and delivered presentations to economic development, civic and tourism professionals on the economic impact, benefits and strategies of community tourism development*Aided in management of Tourism Development annual budget of approximately $170,000 which experienced a state mandated reduction of 12 percent*Helped coordinate overall tourism efforts with state agency and industry tourism partners

Taylor, Texas

*Implemented the National Main Street's Four-Point Approach of downtown revitalization by managing active volunteers serving on an advisory board and four committees: organization, promotion, design and economic vitality*Oversaw and acted as a liaison with historic preservation architects on downtown public improvement projects: Old Town Taylor Streetscape, Old Taylor City Hall of 1935/Taylor Heritage Visitor Center and CARTS Intermodal Depot project*Partnered with Taylor Chamber of Commerce to create the Texas Bar-B-Que Trail brochure with small businesses in Taylor, Elgin, Lockhart and Luling *Co-managed a Junior Main Street Program student volunteer organization with Taylor's Junior High School to develop community improvement and historic preservation projects*Partnered with regional Texas Brazos Trail Region cities to plan apply for the Texas Historical Commission's (THC) Heritage Tourism Trail Program

Breckenridge, Texas

*Partnered with the Swenson Memorial Museum to transform oil boom photographer Basil Clemon's work into eight downtown murals that led to the state designation of Breckenridge as the Mural Capitol of Texas*Wrote and distributed news releases to Abilene and surrounding area media, resulting in television and print exposure for downtown Breckenridge*Produced and distributed bi-monthly newsletter, Main Street Beat with 250 circulation*Assisted in development and management of annual Main Street program budget*Implemented the National Main Street's Four-Point approach of downtown revitalization through historic preservation and economic development

London, United Kingdom

Council of International Educational Exchange six month work visa program