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As the Chief Product Officer at Author-it Software Corporation, I have led leading the design and implementation of innovative enterprise SaaS software for the pharmaceutical industry. I am responsible for the business strategy, product management, user experience design, product development, and product marketing of Docuvera, a structured component authoring solution that enables efficient and compliant content creation and management.With a 25 year background in product strategy, business development, and marketing, I have successfully launched and scaled Docuvera to four top pharma companies, achieving worldwide deployment and high customer satisfaction. I have also performed market and competitive analysis, identified key features for new customer acquisition and retention, and championed the voice of the customer throughout the product lifecycle. My mission is to deliver a simple, yet feature-rich user experience that solves the complex challenges of the pharma industry.
Docuvera
View- Website:
- docuvera.com
- Employees:
- 62
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DocuveraAustin, Texas Metropolitan Area -
Chief Product OfficerAuthor-It Software Corporation 2015 - PresentWellington, Wellington, NzSuccessfully leading the design and implementation of innovative enterprise SaaS software (Docuvera structured component authoring) from concept to worldwide deployment with 4 top Pharmas. Team responsible for business strategy, product management, user experience design, product development, and product marketing. • Performed market and competitive analysis; determined poor usability slowed product adoption within Pharma. Aligned all aspects of product development to deliver on a simple, yet feature-rich user experience. • Responsible for the product roadmap; identifying key features for new customer acquisition, customer retention, and competitive differentiation. Championing the voice of the customer; engaging deeply and personally with customers to define the product vision, features, and releases.• Driving AI initiatives incorporating Generative AI and Natural Language Processing as authoring assistants layered on top of Docuvera.• Leading team responsible for all aspects of user experience design. Highly skilled at transforming complex features (document editing, translation, workflow, publishing, permissions, etc.) into a simple user experience.• Guiding Agile cross-functional team (product management, product owners, UX) defining high-level user requirements, refined backlog of user stories, UX designs and tech designs. Working closely with the offshore tech team to achieve rapid software releases guided by a stream of customer feedback.Accomplishments• Landed 4 of the largest pharmaceutical companies; in negotiations with five additional top 20 Pharmas.• Implemented first successful structured component authoring deployment in the pharma industry (Lilly). Achieved 80% content reuse rate in 18 months. • Reduced customer document creation and update time by 50% and 90%, respectively; doubled author productivity.• Achieved 50% growth in annual recurring revenues and 100% customer retention following rollouts. -
Executive Vice President, Product Management And Product MarketingMemeo 2005 - 2014Silicon Valley startup focused on innovative sync and sharing SaaS/mobile products. Directed team responsible for business strategy, product management, product development, product marketing, and business development. Led business and product discussions during $15MM of equity financing and successful exit via sale to Unicom Global. • Built Memeo C1, an enterprise-grade file sync and sharing SaaS/mobile product incorporating Windows, Mac, iOS, Android, and web applications. Managed product development (conception, requirements definition, development, testing, and launch) with onshore/offshore product and engineering teams. Led product marketing and the development of content marketing and SEO/SEM campaigns.• Built Sony PlayMemories Online, Sony’s personal photo and video sync service allowing users to access their content across the Sony Entertainment Network (Web, Android, iOS, Bravia TV, Sony WiFi cameras & PlayStation). Directed product management team developing a user experience that united content sharing across the Sony ecosystem; led product discussions with Sony to ensure alignment with cross-company teams.• Defined product strategy and identified key features for Memeo's backup application. Guided the user experience with specific focus on onboarding, initial engagement, and upgrades to paid features. Defined and implemented a freemium model business strategy with paid OEM distribution and upgrades into additional licenses and add-on services.Accomplishments• Grew Sony from a single contact to a $15MM cross-organization, multilingual, worldwide SaaS implementation. Grew Sony PlayMemories user base to 500K users in 12 months. • Grew backup business to 47MM consumers/65K businesses across 154 countries and 23 languages. Achieved a 20% upgrade of freemium members and 80% retention of paid customers, driving $25MM in revenues.• Developed and negotiated $25MM in global partnerships with telecoms, mobile device manufacturers, and other OEMs.
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Vice President Of Product ManagementAol 2001 - 2005New York, Ny, UsSenior executive responsible for product management, product development and operations of AOL's low-cost Internet Service Providers (Walmart, Netscape). Services generated $100MM in annual revenues. Directed a 32-person organization, including 7 direct reports and multiple matrixed groups..• Identified key features for the Netscape ISP, including simple onboarding experience, lightweight browser content, and upgrades into premium services. Worked with product development teams to develop and release service in 4 months. • Grew ISP to 100,000 members six months from release. Achieved 10% of members subscribing to cloud services in only three months. -
Vice President, Commerce And PromotionsAol 2001 - 2003New York, Ny, UsResponsible for eCommerce business for non-AOL brands (e.g., Netscape, Walmart, MapQuest, CompuServe, etc.). Managed a 20-person team responsible for business development, account services, operations, and sales support.• Developed new eCommerce partnerships, managed an account services team interacting with advertising partners, and ran the advertising operations.• Drove $100 million annually in advertising, performance, search, subscription, and merchandising revenues. -
Director Of Product ManagementAol 1999 - 2002New York, Ny, UsSelected to develop private-labeled and co-branded ISPs/cloud services to open additional distribution channels for AOL products. Managed an 8-person staff responsible for business strategy, product management, user experience, and business development.• Developed and released ISPs distributed by Walmart and Gateway computers. Worked closely with customers to create a user experience that included Walmart branding and integrated content and promotions. Worked with product development teams to build and release services in 6 months.• Increased Walmart Internet Service membership by 211% and revenues by 585% in two years to achieve 7% of the low-cost market..• Boosted AOL membership by 1.5 million by solidifying the key AOL distribution channel for both private-labeled and AOL acquisitions.. -
Director Of Product ManagementAol 1997 - 1999New York, Ny, UsManaged a 12-person product management team responsible for AOL's CompuServe e-mail and computing services.
Steve Owens Skills
Steve Owens Education Details
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University Of Michigan - Stephen M. Ross School Of BusinessMarketing And Strategy -
Lehigh UniversityMechanical Engineering
Frequently Asked Questions about Steve Owens
What company does Steve Owens work for?
Steve Owens works for Docuvera
What is Steve Owens's role at the current company?
Steve Owens's current role is Chief Product Officer @ Author-it | MBA, Product Strategy.
What is Steve Owens's email address?
Steve Owens's email address is st****@****meo.com
What is Steve Owens's direct phone number?
Steve Owens's direct phone number is +151263*****
What schools did Steve Owens attend?
Steve Owens attended University Of Michigan - Stephen M. Ross School Of Business, Lehigh University.
What skills is Steve Owens known for?
Steve Owens has skills like Product Management, Strategy, Competitive Analysis, Business Development, Start Ups, Product Marketing, Saas, Strategic Partnerships, Multi Channel Marketing, Cloud Computing, Relationship Marketing, Business Strategy.
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