Steve is a proven, people-centric leader at the intersection of media and tech with 20+ years of experience across agencies, legacy media, and the world’s most impactful digital platforms, helping to connect brands with audiences to drive key outcomes. Over his career, Steve has negotiated billion-dollar TV Upfronts, helped build and scale YouTube’s go-to-market ads offering for brands/agencies, led large retailers along their journey towards omni-channel excellence, and has driven activation of the modern-search playbook for Google’s largest advertisers, rooted in automation, ML and AI-powered solutions. In 2023, Steve founded High Mountain Performance Group, LLC, a strategy consulting firm focused on value creation through leadership, management, and business excellence for the future of work. Outside of his professional endeavors, Steve is an active volunteer in his local community - he is passionate about youth sports as a driver of physical, mental, and social well-being and coaches soccer, basketball and lacrosse. In addition to coaching, Steve speaks to middle school and high school administrators, educators, parents and students to help them better understand the business behind social media platforms while empowering them with the tools and know-how to create safer and more informed online experiences.