Currently co-founder and managing director of both a creative agency and a startup snack brand.Food, booze, and fashion brands are my professional preferences. With a bit of automotive, sport, and third sector thrown in for good measure. MERRY GALELLI is an integrated creative agency I co-founded in 2018, working across strategy, branding, content, paid social, and experiential. Our mission is to raise the bar in the food and drink sector and we develop impactful creative campaigns. Clients include Peroni Nastro Azzurro, Campari, El Rayo Tequila, amongst others.SMUG is a premium snack brand we created in-house, with standout design, unique flavours, and sustainable packaging. Launched with a successful UK market trial late 2023 and currently collaborating with Beavertown Brewery on the incredible Open Up campaign, their brand partnership with mental health charity CALM.Prior to this I worked at creative agencies in London and Mexico City, developing and managing local and global campaigns. Previous brands I've worked with include Olmeca Altos, Corona Extra, Modelo Especial, Birkenstock, Calvin Klein Underwear, Jaguar Land Rover, Sony, and National Citizen Service.