Build and lead a new global program through strategic planning and cross-functional alignment with a multitude of stakeholders.Responsible for overall Edge campaign strategy and planIncluding, but not limited to: * Integrated planning efforts * Edge leadership and Portfolio around gaps/themes aligned to operational plans * Regular syncs with Edge PMMs around content plans to align and reduce/eliminate duplicative efforts * Cross collaboration with Commercial and Partner marketing, Hyperscalers, DX, TME, FSI, ABM for new ideas * Syncs with CLM and customer marketing  * Digital marketing alignment around paid media guidance, personalization, nurture * Coordinate with marketing analytics team to deliver actionable metrics reporting * Budget planning and management * POC for RDC strategy alignment in all regions  * Define Segmentation criteria based on pipeline, other key indicators (ie AREN data, Edge analysis of enterprise/commercial/vertical/industry accounts)  * Participation in cross-functional tiger team around prioritized GTM campaign kits * Lead strategic Edge efforts with Red Hat agencies * Scope content for development and acquire cross-team buy-in and execution support

Lead of global program that is responsible for generating millions in marketing led pipeline opportunity through strategic targeting, unique value proposition, and various digital tactics.Responsible for creating a market-response framework that can quickly and effectively acknowledge and engage with relevant market opportunities. Work closely with technical SMEs, sales, business units, regional stakeholders, vendors, content and digital strategists, etc. to plan, execute, and optimize the program's strategy and performance.Develop fiscal year and quarterly plans - including, but not limited to: messaging, targeting, audience creation, content plan + creation, paid and organic media plans, etc.Manage global budget to generate net-new content and media plans for the year.Accomplishments:-Increased program's year over year pipeline performance by more than 25%.

•Develop an optimized and scalable global program through demand generation, multi-touch email campaigns, conversion rate optimization, landing page creation, data interpretation & analysis, event series strategy, etc.•Work at the strategic level to champion innovative ideas, and at the tactical level to test/execute marketing campaigns and iterate based on performance metrics. •Employ a heavy bias towards automation, always looking for opportunities to drive the optimal customer experience and internal efficiencies in a scalable way. •Own digital functions, and processes.•Implement and execute digital campaigns, including the successful build, launch, and analysis of email, web, social media, and paid media campaigns across various geographies and languages.•Continuously evolve the program to support the evolution of the business while maintaining quality at scale and velocity to capitalize on timely opportunities.*Accomplishments:Grew program's main KPIs by the following within the first 6 months:-Acquisition (registrants): Increased by 34%-Conversion (attendees): 48%-My email metrics: Open Rate 48.30%, CTR 12.80%, and CTOR 26.10%. These exceed the AWS average benchmarks of Open Rate 32%, CTR 4.89%, and CTOR 6.88%.-Generated over 20,000 new leads within first 6 months.TOOLS:*Marketo (ESP): plan, build, and execute several automated multi-touch global email campaigns + create and deploy custom landing pages.*Flywheel (Email prioritization system): Create custom audiences for each campaign*Tableau: interpret multiple dashboards to analyze my campaign's business impact *Adobe Analytics: Create custom dashboards to analyze web and landing page performance *SalesForce: Create Campaigns to integrate with Marketo, lead tracking, and reporting*Go To Webinar (Online event platform): Create + host multiple global events on a weekly basis *Cloudworks (Localization tool): Translate content for global use

Through Data-Driven Digital Marketing Strategy + Insights & Analytics: I first analyze digital marketing trends, patterns + data sets to offer strategic solutions and recommendations in order to optimize the strategy and execution of Global Industries go to market approach. All with the goal of strategically reaching, engaging, and converting our target audience to drive demand, create quality leads, and impact revenue.RESPONSIBILITIES:-Marketing Analytics: Lead data-driven initiative for Industry digital deliverables by analyzing relevant KPIs & data patterns to inform an optimized go to market plan-Provide the digital data for our VP's Quarterly Business Reviews-Lead + create 1st ever Global Industries always-on omnichannel customer journey: content strategy, target audience identification + acquisition, web personalization, e-mail marketing, and country localization.-Digital Strategy + Optimization: Uncover strategic digital customer touch-points in order to optimize for engagement, conversions, and leads by speaking the customer language (SEO research) and serving them content where and how they need.-Design a Digital Optimization template for each industry's web pages/content - including: SEO best practices, keyword research, competitor analysis, user behavior, etc. As well as user experience/optimize design for conversion-Invited to be on Growth Marketing Data Governance board-Amplification: Develop/lead demand gen strategy for industries. Example: always-on social media targeting (by industry/role), .com personalization, cross-linking, etc-Manage various projects with key industry stakeholders and cross functional teams (Regions, industries, Insights, Sales, Social, Omnichannel etc)TOOLS:-Adobe Analytics-DOMO- Certified (Data housing + visualization)-Brightedge (SEO)-Kompyte (Competitive Analysis)-Clicktale (Heat-Mapping)-Smartsheet (Project Management)-Effective Experiments (Audience targeting + web personalization)

• Organically grew brand demand + engagement by more than 50% within the first 6 months of hire.• Created digital go to market + social media strategies across multiple channels • Successfully managed multiple long term projects for 2 brands with different voices and objectives (cross communicated with different teams, executed content, monitored project success and analyzed post project metrics). • Gathered data + analyzed the trends, sentiment, and overall impact of various social media campaigns • Paid Social: Created + executed paid social campaigns (Facebook Business Manager, Ads Manager, Campaigns, and more).• Content Strategy - based on campaign objective • Brand Recognition Strategy: Created + maintained unique brand voice, aesthetics, and offerings• Designed, executed, and managed various Social Media Campaigns/ads • Successfully managed multiple projects• Coordinated with Marketing, PR and Communications teams to ensure brand consistency • Advice article published company-wide

•Managed numerous projects (online, campaigns, and events) for the P&TS brand and it’s sister brands from start to finish (planned, cross communicated with different teams, executed content, monitored project success and analyzed post project metrics, all while planning the next project). ⋅ Planned and implemented large events on campus in order to improve community relationships with Parking Services by communicating with multiple vendors and partners while acting as the primary contact for marketing events across campus ⋅ Project Management + Multitasking⋅ Community management ⋅ Collaborated with our partners to develop marketing materials for orientations and University events ⋅ Marketed and promoted assets of Clemson's P&TS through multiple outlets, including: Reddit, Twitter, Facebook, Instagram, etc. daily in order to increase awareness of our various programs, updates, and products⋅ Configured the analytics for all forms of P&TS's social media in order to recognize growth or decline with the public through an Excel database and various formulas ⋅ Maintained frequent contact with the Senior Associate Director and Parking Operations Manager to plan updates/posts for students, faculty and staff with parking and transportation information⋅ Utilized Hootsuite daily in order to track various social media outcomes.⋅ Surpassed the goal given to me by my supervisor to achieve an aggressive quota for social media followers and interaction through a series of strategic planning and intentional engaging material based on timing, subject, aesthetics, and incentives of social media posts.

⋅ Maintained proper communication with current and potential clients, including follow-up communication to ensure client satisfaction and maintain steady business flow⋅ Managed the owner’s schedule including booking appointments and consultations ⋅ Managed the flow of customer invoices and proposals ⋅ Simultaneously dealt with crisis management and heavy deadlines, resulting in client satisfaction and successful events

⋅ Developed a market analysis of Union County event venues through vendor research to compare pricing, success, and other logistics to the competing venues and presented findings to management team to analyze and impact current business decisions⋅ Collaborated with the City of Monroe and current vendors regarding job-shares and streamlining events ⋅ Conducted inventory checks which enabled accurate material quantities and reduced operational cost ⋅ Attended the Chamber of Commerce social to network with elite businessmen and women and build the industry vendor ecosystem ⋅ Conducted tours of the venue with potential clients ⋅ Maintained and implemented daily business operations while dealing with high stress situations, crisis management and ultimately ensuring consistent client satisfaction

-Developed and maintained communication platforms for Hopewood Haven Ministries. -Created and broadcasted announcements, updates, and resource opportunities to the investors and the public-Created, designed, and maintained the facebook platform

-Mentored and taught skills to the members of the track team--Did inventory check for uniforms and track and field supplies. -Assisted in official duties at track meets. -Took guidance from the Head Coach in order to control the team in his absence.-Created and implemented track workouts in preparation for track meets.

⋅ Researched and identified companies in various industries for corporate and product branding opportunities ⋅ Approached prospective clients once engaged with BrandSymbol to collect project requirements and needs⋅ Took part in strategic and creative discussion/brainstorming for the clients, experiencing firsthand how brands are developed⋅ Created prospective names for Wendy’s new 3.0 salad menu, which resulted in my idea being presented to the Wendy’s marketing board⋅ Received hands-on market research training ⋅ Implemented practices into day-to-day job responsibilities through projects with prospective clientele and confidential employee meetings in order to gather information about the consumers’ needs and desires Brandsymbol creates and cultivates highly successful, long-lasting Brands that profitably build customer equity long-term, and product sales near-term at diverse, world-class organizations of all sizes by creatively transforming strategic insights into customized business solutions