Sjoerd Koopmans is founder and creative director of design agency Rich Dust.RIch Dust creates brand identities that are thoughtful, personal and multi-dimensional. This manifests itself throughout:Visual identity — Logo, color system, typography, communicationEnvironment — Interior, exterior, architectural applicationProducts — Website, animation, bookServices — Brand strategy, naming, pitch visualizationThe aim is to achieve a total brand experience, using all channels for optimal impact; online — offline, two-dimensional — environmental, still — in motion.Thoughtful. Personal. Multi-dimensional.