Responsibilities:• General management of Business Unit Customer Experience Merkle NL (35 FTE);• Development of business strategy of Business Unit Customer Experience Merkle NL;• Responsible for operational and team performance; - KPI’s e.g. gross margin, cost of sales, EBIT and utilization • Leading and developing teams within Business Unit Customer Experience Merkle NL; - KPI’s e.g. employee happiness, employee retention and development;• Optimizing and implementing way of working and processes;Merkle Netherlands is part of a global data-driven marketing agency. We work with 330 people spread across Amsterdam, Breda and Rotterdam. We help you and your company move forward, by working on relevant services and products for their customers. We put real people at the center. We call this people-based marketing. Our headquarter is in Columbia, Maryland, US, we have 65 offices and 9000 employees around the world and we are part of the Dentsu Aegis Network.www.merkle.nl

Actief binnen de DDMA commissie Social Marketing. Als brancheorganisatie voor data driven marketing zet DDMA zich in voor kennisspreiding en professionalisering van de branche. De verschillende kennis commissies dragen hieraan bij middels het organiseren van seminars en bijeenkomsten, het initiëren van onderzoek en het uitbrengen van publicaties.

Responsibilities:• Teamlead Social Media Management team (10); • Social Media Management team performance;• Development of team members and skills; • Development of social product propositions; • Development of year round social media strategies;• Setting up content marketing and social channel strategies; • Implementing of social media services and activities within organisations; • Educating clients with presentations and workshops on the topic of social media; Clients: Auping, Interpolis, Greetz, ASML, Texaco, Bavaria, Zoover, L'Óreal, Omoda, Emaar Hospitality Group, Ahli United Bank, BMW

Responsibilities:• Development and activation of communities on Social Media platforms; • Reporting of quantitative and qualitative results plus buzz analysis;• Development of community and content strategies; • Development of Social Media strategies (year round); • Use of Social Media Marketing;• Project management on digital activations;• Development of my digital assets (websites, videos, visuals, text); Clients: Grolsch, Kornuit Previous: Mona, Colgate, Durex, Colgate, Hill's Pet Nutrition, Palmolive, Chocomel

Responsibilities:• Development of multichannel digital strategy as part of integrated media campaigns;• Online media buying;• Analysing and reporting on digital campaigns;• Project management;Clients: Mercedes-Benz, ANWB, Albert Heijn, Gall & Gall, FrieslandCampina, (Dubbelfrisss, Chocomel, Mona, Campina, Coolbest, Optimel, Appelsientje), Transavia, AEGON, Tele2

Responsibilities:• Online media buying;• Planning and trafficking of online media campaigns;• Analysing and reporting on digital campaigns;• Project management;Clients: Auping, IceSave, OHRA, SNS, Oad Groep

Afstudeeronderzoek naar het kijkgedrag van jongeren in de leeftijd van 16 tot 24 jaar. Dit door het afnemen van enquêtes, voeren van groepsdiscussies en literatuuronderzoek over het mediagedrag van jongeren.

Produceren van online video’s van A-Z. Taken: contacten leggen met PR medewerkers; interviews afnemen; filmen; monteren van geschoten materiaal tot complete video bestemd voor het Internet.