Connected to the Centre for Economic Transformation via research that is done in the Centre for Market Insights on topics related to economic transformation (e.g., new business models, sustainable consumer behaviour, circularity in e-commerce, effective communication of true pricing)

Sustainable marketingTransforming business models (towards regenerative)Business StatisticsMarketing strategy

Setting up research (including a team of researchers) dedicated to the topic of sustainable marketing.

The Center for Market Insights (CMI) is the innovative research center of the School of Marketing at the Amsterdam University of Applied Sciences. We help companies to make better marketing decisions by translating data into actionable insights. Customer segmentation, big data analysis and social media performance scans: nothing is too crazy for us. Take a look at www.cmihva.nl or visit us in Amsterdam. We can be found on the HvA Business Campus: Fraijlemaborg 133 room 0.037.

For a year I will have the role of change agent sustainability in our research group at the Centre of Market Insights and in our master Digital Driven Business. Together with my colleagues the aim is to include sustaibility systematically in our research and in our curriculum.

The Retail Innovation Platform is a network of Universities of Applied Sciences in the Netherlands for practice-oriented research into retail innovation. The aim of the platform is to make a structural contribution to innovation, competitiveness and sustainability of the Dutch retail sector by bundling and coordinated execution of practice-oriented research into retail innovation within research groups, knowledge centers and education. Through connection with (organizations from) the Dutch retail sector and cooperation with partners such as TKI CLICKNL, Universities and Community Colleges, the platform wants to strengthen the impact of findings and results of practice-oriented research for the retail sector.More information: www.retailinformationplatform.com

The PhD project is a collaboration of Vrije Universiteit Amsterdam,School of Business and Economics, and Amsterdam University of Applied Sciences, professorship of E-business.On June 22, 2023, I succesfully defended my dissertation titled: business performance and purchase intentions in cross-border e-commerce, insights from retailer and consumer perspectives

Onderdeel van het kernteam die deze master ontwikkeld heeft.

In the master Global Sustainable Business Strategy I will be lecturing in sustainable marketing, part of the sustainable strategy module.

Een aantal keren per jaar examineer ik de verdediging van marketingplannen voor het B2 examen.

Consumer lending, Payments, and Savings