Susan J. Owens Email & Phone Number

Columbus, Oh, Us

Columbus, Ohio Metropolitan Area

Columbus, Ohio Metropolitan Area

Content Creator specializing in Amazon product storytelling and brand strategy. With a passion for translating complex technical details into captivating, customer-friendly content, I help brands stand out on Amazon's platform, build trust with consumers, and drive conversions. My expertise lies in simplifying intricate topics, aligning product messaging with brand voice, and creating a seamless experience that connects with customers across all stages of the buyer journey.Amazon Content Strategy: Developing impactful content strategies tailored for Amazon's e-commerce environment, enhancing product visibility, and supporting brand growth.Product Storytelling: Crafting compelling narratives that highlight product features, benefits, and unique selling points, encouraging shoppers to take action.Transforming complex technological insights into actionable strategies that drive growth, brand engagement and innovation. Collaborative internal communication strategies and a ghostwriter for executives to share leadership vision into impactful messaging that drives business growth and employee engagement.

Columbus, Philadelphia, Denver

Spearheaded the research, development, and publication of the Innovation Lab's R&D projects, translating the team's complex technology into understandable narratives for the internal C-Suite, and internal audiences. This work was used to guide strategic decisions regarding new products and investments. ● Researched and published technology briefs, bulletins, and trend insights for senior leaders, directly influencing investment strategies and future initiatives.● Collaborated directly with SMEs to gather key concepts and functionalities of technologies, translating complex topics into clear briefs, and identify business value.● Created and launched an intranet site to share internal projects, foster cross-team collaboration, and highlight the team's achievements, resulting in improved knowledge sharing and innovation.● Customized content formats, aligning with individual and team preferences, enhancing communication effectiveness and ensuring that insights were easily understood and actionable, maintaining a continuous flow of innovative content that fostered collaboration, knowledge exchange, and team alignment.● Key projects include Xfinity Thrive, NBC Peacock’s Olympic Coverage/Passport To Paris, Local Advertising, Biases in Large Language Models, and Augmented Reality for Tech Support.

Columbus Metropolitan Area, Ohio, United States

Turned peer reviewed scientific journals into engaging digital content for IGS Energy’s Green Initiative launch and campaign. Provided customized research and created fact-based, engaging, and sometimes gamified content to educate and persuade consumers to choose sustainable energy solutions and encourage green choices. I helped shape the green energy narrative and drive consumer interest in eco-friendly lifestyles and green energy choices .● Conducted fact-based research on green energy initiatives and technologies, ensuring that all content was accurate, relevant, and aligned with the company’s sustainability goals.● Created engaging social media posts, blog articles, and web content to drive consumer awareness and promote IGS’s green offerings.● Collaborated with cross-functional teams to align messaging across platforms, ensuring consistency and clarity in consumer communications.● Helped shape the overall communication strategy for the Green Initiative, focusing on both consumer education and persuasion to increase adoption of green energy products.● Delivered content that not only raised awareness but also influenced consumer decisions, contributing to the success of IGS’s environmental and sustainability goals.

San Francisco Bay Area

Created influential content for a range of tech leaders, resulting in media placements that elevated my clients’ profiles. My clients have included Nvidia, Kellogg’s, Inbenta, Coca-Cola, Hobart, ABB, and others such as The Stephanie Spielman Breast Cancer Center and BlogHer.● Ghost wrote articles and profiles for executive leaders, publishing in Information Week, The Total Retail Report, Government Container News, Inc., and Forbes.● Led and managed digital marketing campaigns, resulting in enhanced brand visibility and industry engagement.● Wrote and researched articles covering the intersection of technology and business, positioning clients as thought leaders and contributing to measurable business growth.

Columbus, Ohio Area

The latest breakthroughs in technology have the potential to make our lives more productive, efficient and uncomplicated. I realize not everyone shares this enthusiasm. As a writer, I focus on taking some of the mystery out of technology so that others will not feel so intimated and become willing to try something new.

Greater New York City Area

Wrote and researched extensively on the intersection of technology and business, IT leadership, Cloud Computing, strategic competitiveness, big data, and cybersecurity.

► Established a blog readership that generates 40,000 monthly visitors, earning sponsorships from Disney, LG, Kelloggs, GE, Gatorade, ABC, EA Sports Active, Newman’s Own and V8 and many more. ► Posts have been featured on LifeHacker, TipNut, Apartment Therapy, Rookie Moms, Stroller Derby, and Blog Nosh.► Align sponsor’s message points in posts with the latest trends on search and SEO.► Negotiates advertising rates based upon CPM for display and mobile ads.► Consistently evaluates site analytics, Google Trends, Social Media and Amazon tracking to develop content that will continue to engage, inspire and entertain as the overall goal to audience and maintain advertising revenue.

Columbus, Ohio Area

Spearheaded the communications strategy and marketing campaign for Stef's Celebrate Life Tailgate for the Ohio State University James Cancer Hospital and Solove Research Institute.► Increased ticket sales and donations by 25% in the first year of implementing a streamlined marketing communications program.► Developed and executed a comprehensive marketing strategy that included message points, social media campaigns, and media relations efforts.► Established digital publishing calendar to build anticipation and extend content across multiple digital channels.► Migrated to a digital newsletter format with real-time tracking of sales and donations.► Continuously analyzed metrics to adjust content and optimize the marketing strategy.► Streamlined marketing communications and created a system for tracking ROI.