As a Senior Integrated Campaign Manager at Own Company, I engineered marketing success by creating and implementing nurturing processes, campaign structures, and scalable solutions for generating qualified leads and building robust pipelines. My expertise in full-funnel marketing campaigns, sales enablement, and event marketing led to increased lead generation and revenue growth. I managed vendor and third party relationships, and utilized technologies like Salesforce, Pardot, and Google Analytics to drive impactful results in a remote work environment.

Develop and manage strategies across various sales and marketing sources and channels to align to sales goals/objectives. Strategize, execute, and optimize data-driven campaign strategy to achieve revenue goals across all solutions and Ecosystems (5000% and 200% increases in marketing created pipeline, respectively). Act as adviser for sales and marketing teams for campaign execution and partner with digital marketing to amplify awareness and conversion. Create/manage all aspects of full-funnel campaigns. Supporting and/or managing ABM plays, events, webinars and global communication plans. Key Competencies:Full-Funnel Marketing Campaigns | Sales Enablement & Coordination | Event Marketing | Digital Marketing | 3rd Party/Vendor Management | Lead Generation | Content Creation | Email Marketing | Online Marketing/SEO | Content Syndication | Paid Media | Cross-functional CollaborationTechnologies: Salesforce | Pardot | Google Analytics | 6sense | HubSpot | Go2Webinar

In my role as a Demand Strategist - Brand Experiences at IBM, I led the execution of strategic initiatives to enhance the brand image and drive business growth. By designing innovative customer experience journeys and implementing ABM strategies, I successfully integrated brand development with demand generation, resulting in impactful campaigns that resonated with our target audience.

In my role as a Campaign Manager at IBM, I conceptualized and executed marketing strategies for the Financial Services team. By leading cross-functional teams, I successfully increased pipeline by 25% and revenue by 158% in 2020. I developed ABM and content strategies, identified new opportunities, and made data-driven decisions for tactic mixes to drive successful campaigns. Responsibilities/Competencies included: paid media, ABM, content strategy, vendor/third party relationship management social media, webinars, project management; full-funnel end-to-end campaigns, information and analytics to make data-driven decisions for tactic mixes, and sales enablement.

In my role as a Revenue Marketing Campaign Manager at GE Digital, I successfully managed demand generation campaigns, developed content, played a key role in planning and executing and supporting events, setting up webinars, and managing agency relationships. Worked cross-functionally with all teams to ensure timelines are met and projects are managed effectively. Manage design agency relationships. Assist with paid social media development and execution.

In my role as a Marketing Manager at LoopNet in the San Francisco Bay Area, I played a key role in planning and budgeting for marketing initiatives, managing agency relationships, and incorporating customer feedback for marketing purposes. I also oversaw program management, content generation, editing, public relations, and brand management, contributing to the overall success of the company.

As the Marketing and Communications Manager at CSE Insurance Group, I spearheaded direct B2B marketing initiatives, product launches, and internal communications strategies. Collaborating closely with the executive team, I successfully planned and executed events, resulting in measurable increases in brand awareness. Additionally, my efforts in enhancing media relations led to an increase in positive press coverage for the company.

Produce press/news releases, create and execute PR campaigns. Lead all internal and external company communications and the creation of original content. Lead media relations, drafted key stakeholder content and secured news coverage on an international and national platform.

Lead development of company intranet. Write and edit content for internal websites. Establish Standard Operating Procedures (SOPs) for company communications, tradeshows and sales presentations. Lead and execute tradeshow coordination. Content generation. Work collaboratively with executives and business managers in order to create communication plans. Create flawless event and communication materials. Manage media relations including identifying media opportunities and liaison with media and other partners on promotion of campaigns.

Conceptualize, produce, and distribute press releases. Conduct media outreach, write/edit articles for numerous local, regional, and nationwide publications. Attend client events. Coordinate media interviews, stories, pitch to media outlets. Conduct and transcribe interviews.

Conceptualize, compose and edit press releases/media pitches. Coordinate media interviews, stories, and pitch stories to media outlets throughout the nation. Write and edit articles. Conduct and transcribe interviews. Perform company-related research. Assist in the execution of both standard and social media marketing strategies.

Survey and research various anti-violence policies currently in place throughout the United States. Organize research findings, and convert them to well thought out, well articulated written reports. Assist with company marketing. Create flyers, business cards, and possible slogans to be used in advertising/marketing efforts.