Samantha Renzi Email & Phone Number

Newport Beach, California, Us

Mooresville, Nc, Us

Mooresville, Nc, Us

I was brought on to build and lead a new Consumer Trends & Foresight team to provide consumer and culturally driven insights and strategic guidance to executive and marketing leadership. My teams’ role has been to futureproof the Lowe’s enterprise by identifying human, retail experience, and home improvement trends and translating them into action.Daily I work in partnership with brand marketing teams to deliver strategic insights to influence marketing briefs and campaigns, calendars, and long-term strategic planning.

Offer marketing strategy, consumer insights and research, and product innovation ideation support for clients in the fashion retail (Forever 21) and food sectors (Chipotle).

Louisville, Ky, Us

Collider, the marketing strategy consultancy I left the ad agency world to help start up, was purchased by Yum! Brands. We now have the distinct pleasure to work primarily for Yum! Brands: Taco Bell, Pizza Hut & KFC, in the US and globally. We are staying in our home in #DTSA (the artists'​ district in Downtown Santa Ana) and are still heavily focused on decoding the latest cultural trends. Our primary focus will be on Yum! Brands, both domestic and international, but we will continue to work with other non fast food brands.Our approach is heavily collaborative and creative. We work directly with the brands, bring in the latest trends, show how they can be applied to cracking marketing challenges & creating innovation pipelines for products, services, and retail experiences, and work with the brand leaders to clearly define their brand/product's opportunity in culture and growth pipelines.

Santa Ana, Ca, Us

Collider is a marketing strategy, research and innovation lab that focuses on bringing culture insights to the strategy and innovation process. By viewing marketing challenges through this cultural lens, we are able to help our clients develop differentiated, relevant and breakthrough brand and product marketing ideas, as well as open up new streams of product innovation. We currently work directly with brands (Taco Bell, Pizza Hut, Nestlé) as well as advertising agencies.

Newport Beach, Ca, Us

• Coordinate outreach and promotional campaigns for festival programs through print and online • Manage up to 15 feature-length film programs through coordinating travel, film marketing, talent acquisition, and Q & A sessions with directors, producers, and cast members• Initiated Italian Spotlight through negotiations with international film distributors and local cultural groups• Lead all social media activity during the festival

New York, New York, Us

Provided insights and creative inspiration on Taco BellFire Sauce Moments:*Contributed to strategic development of the Doritos Locos product launch, the most successful launch in Taco Bell's history*Contributed to the development Taco Bell's brand revitalization and "Live Más" brand campaign launchResponsibilities:• Generate idea-centric strategies -- going beyond an insight and idea, and playing them out the idea along the consumer decision journey• Craft strategic positioning and creative briefs for each new Taco Bell product launch, over 15 campaigns each year • Lead bi-monthly "Lunchsperation" sessions that provide to provide additional fodder and inspiration for creative teams• Spearheaded Millennial ethnography research project based on primary and secondary research initiatives, including quantitative survey design and implementation, focus groups, and Skype interviews• Work with multicultural planners to adapt General Market strategies for multicultural markets• Monthly contributor to Welcome To Matter(s) trendcasting and culture blog

New York, New York, Us

New York, New York, Us

Del Monte Pet Foods: Kibbles `n Bits, Meow Mix, 9Lives, Nature's Recipe. • Executed communications across broadcast, print, digital, and social media channels• Managed digital efforts, including Facebook community management, eCRM development and deployment, and multiple website launches• Analyzed social media metrics for insights to improve digital creative work for Facebook community posts and ads as well as website redesigns

London, Gb

• Developed digital communication strategies for Volkswagen and The Chelsea Barracks property development project• Assisted with primary research initiatives, including leading a 200 participant online discussion forum

Auburn Hills, Mi, Us

• Assisted in writing message plans and creative briefs • Contributed to new business development through research and outreach • Worked with clients such as IBM to build event experiences

• Develop brand positioning and creative strategy to define and createeffective print and online campaigns • Coordinate with art directors and copywriters throughout campaignimplementation • Cultivate client relationships leading to additional scope of work

• Initiated an innovative transition from a print book to a digital interactive yearbook • Oversaw a budget of over $35,000 and produced a profit for the first time • Managed a staff of 25 section editors, staff writers, and photographers to ensure all deadlines were met • Copy-edited pages, selected photographs, designed front cover and division

San Francisco, Ca, Us

• Conducted primary and secondary market research • Assisted in writing comparative and competitive analysis, strategic analysis,and functional specifications • Supported project managers with creation and maintenance of budgets, scope of work, and project schedules • Performed testing of beta websites

Masters Of Science, Advertising

B.A., Art History, Arts And Humanities