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Marketing Director with strong field marketing and demand generation experience and a track record of growing business for early stage and established software companies. International experience of developing effective go-to-market strategies, demand generation programs, event delivery, and managing and executing marketing campaigns to drive pipeline. Successful team leader committed to understanding, advocating, and serving customer needs through application of technology. BSc(Hons) Computer Science
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Senior Director, Emea / Apac MarketingDigital.Ai Apr 2023 - PresentRaleigh, North Carolina, Us -
Director, Emea MarketingDigital.Ai Jan 2021 - Mar 2023Raleigh, North Carolina, UsI plan and execute an EMEA marketing strategy in line with corporate objectives and local revenue goals to drive leads, pipeline, and revenue within the region. • Manage the demand generation strategy, process, budget, and metrics for EMEA, including developing country-level, local language plans to support regional sales team • Work closely with Sales (Account Executives and Business Development Reps) to set goals, manage the lead flow and increase conversion rates at each stage of marketing and sales engagement • Continuously test, analyze and optimize the performance of marketing programs • Manage relationships with external vendors and agencies to deliver events, collateral and messaging appropriate for local audiences• Actively participate in Sales Quarterly Business Reviews and regular cadence meetings providing tracking data, performance metrics and program plans• As part of the Marketing Leadership Team, I collaborate with Product Marketing and our global Demand Generation team to tailor our product positioning and marketing programs to the EMEA market
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Head Of Field Marketing & EventsChef Software May 2020 - Dec 2020Seattle, Wa, UsI led the worldwide Field & Event Marketing Team. - I managed the global Field Marketing team to develop and execute the local marketing approach in US, APAC and EMEA to grow awareness, generate demand and engagement, and deliver pipeline generation to meet and exceed sales objectives. - As part of the global marketing leadership team I had active participation across product marketing, demand generation and developer relations & community activity.- Through the delivery of our events strategy, we connected with customers, community and prospects through 3rd party events as well as ChefConf, our annual user conference which I expanded in 2019 to cover a European audience. -
Emea Senior Field Marketing ManagerChef Software Jan 2015 - May 2020Seattle, Wa, UsI worked closely with the regional sales teams to develop and execute local marketing plans to drive pipeline and community engagement. - Help identify, develop, manage, and support regional initiatives including events, campaigns, and partnerships to help promote Chef solutions and to generate sales pipeline- Interpret local market dynamics and develop plans to address differing regional market needs including Account Based Marketing techniques- Define and create a set of marketing programs to drive new and existing business opportunities- Measure and analyse field marketing performance data and track key metrics against target plan- Work with customers and PR team to create media stories and develop external case studies- Manage and balance regional field marketing budget and spend
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Marketing & Client Success ManagerMidvision 2009 - 2014London, GbAs an early employee of MidVision, I was an integral part of the growth and success of the company. I led our marketing activities covering a range of activities from the creation of product collateral to participation in industry conferences and community user groups. Through the development of client relationships, I proactively drove customer adoption and created opportunities to increase revenue. MidVision's Application Release Automation and Deployment Automation software - RapidDeploy - accelerates innovation for customers, by reducing release cycles and minimising manual processes for developers, and also providing workflow and audit capabilities. -
Recruitment ConsultantRobert Walters 2006 - 2008London, Greater London, GbI had responsibility for recruiting across a range of IT roles with the Financial Services industry in Singapore. I established strong working relationships with both clients and candidates and was quickly very successful in my role, consistently and reliably meeting revenue targets. -
Senior Business Analyst Team LeadMarks & Spencer 2002 - 2005London, London, GbI led the Business Analysis team in the Infrastructure Development group to deliver major projects including the relocation of M&S headquarters, remote desktop infrastructure and the implementation of RF infrastructure and IP Telephony in stores. -
Pre Sales ConsultantIona Technologies 2001 - 2002UsI provided technical and consulting skills to drive sales revenue through knowledge and demonstration of the application of middleware technologies such as Web Services, J2EE and CORBA. -
It Graduate And Business AnalystCargill 1995 - 2001Wayzata, Minnesota, UsI first worked in the IT group supporting the UK and US cotton trading business on various IT projects out of Memphis, USA, Liverpool, UK and Tashkent, Uzbekistan. I then moved to Cargill Investor Services as a Business Analyst where my role was to automate and improve business processes in front and back office trading environments working directly with customers throughout Europe
Sarah Richards Skills
Sarah Richards Education Details
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Durham UniversityComputer Science -
Newstead Wood School
Frequently Asked Questions about Sarah Richards
What company does Sarah Richards work for?
Sarah Richards works for Digital.ai
What is Sarah Richards's role at the current company?
Sarah Richards's current role is International Marketing Director.
What is Sarah Richards's email address?
Sarah Richards's email address is sj****@****k21.com
What is Sarah Richards's direct phone number?
Sarah Richards's direct phone number is +120650*****
What schools did Sarah Richards attend?
Sarah Richards attended Durham University, Newstead Wood School.
What skills is Sarah Richards known for?
Sarah Richards has skills like Project Delivery, Business Process, Team Leadership, Pre Sales, Project Management, Recruiting, Agile Methodologies, Software Project Management, Resource Management, Change Management, Operations Management, Crm.
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