Scot Robertson is a product and business leader specializing in the creation and growth of new product lines around technology innovations. With engineering, product marketing, program management, and business development experience around mixed-signal, RF, and MCU/DSP components, Robertson has the intimate knowledge of technology required to grow revenue and margin. Through a track record of winning leading market share for new products in both existing and emerging markets, Robertson has the strategic and tactical experience to lead marketing across the full range of market conditions. He has led product marketing and product management for over a dozen products from concept through launch and obsolescence. He is passionate about recognizing un-served/under-served markets and building businesses to exploit them. Through his career he has created and won funding for eight business plans and been responsible for the profit and loss of three businesses.Specialties: Product management and product marketing of RFICs, mixed signal components, embedded processors, and SoC solutions. Business development including design wins at market leading companies. Building ecosystems and partnerships which propel adoption of new technologies and influence industry standards. Chipset reference designs and development tools. Creating market requirement documents (MRD) and product requirement documents (PRD). Building multi-component product roadmaps. New product definition and product positioning. Product line management. Executive level presentations. Thought leadership.