Led restructure of marketing organization, creating portfolio-centric roles to gain better strategic-operational alignment and operational efficiencies. In response to the COVID-19 pandemic, advocated for, designed, launched and led a weekly virtual event series ("Virtual Town Hall") to provide member value and access to information across the industry and supply chain and was cited as a primary driver of membership renewals during the pandemic period.During the COVID-19 pandemic period, championed and led the development of a multiple award-winning live weekly webinar series to serve membership information needs during a crisis period, creating an ongoing source of membership value for the association. The PMA Virtual Town Hall series has received a 2021 Gold MarCom Award for Strategic Communications Program, a 2021 MUSE Silver Award for Strategic Program, and an Internet Marketing Association IMPACT Award for Best Non-Profit Campaign (2021).Championed and led the implementation of marketing automation processes and technologies, leading to more than doubling the Association's email database and reach in just 10 months.

As head of marketing, I led systems and programs for audience acquisition and retention, direct marketing strategies and tactics for a catalog of continuing education and research products, and the facilitation of business-to-business relationships with companies serving the training professional.

Instructor and course developer for University of California, Irvine continuing education digital marketing certificate program.

Cabinet-level senior leadership of University Extension, now known as the Division of Continuing Education. Led a team of marketing professionals and all aspects of enrollment marketing for self-funding continuing education (non-degree) programs. Created and led a campus shared services organization to develop market viability and demand forecasts for new self-supporting graduate degree programs. Built partnerships with internal campus groups and third party organizations to support organizational strategy. Led the creation of a chapter of the UC Irvine Alumni Association for continuing education students.

Santoni is a licensed private investigation firm serving the insurance and intellectual property markets. As head of marketing and business development, I was responsible for digital operations, digital marketing, business strategy, and partnerships. I project managed the design and implementation of an enterprise case management, billing and marketing tool built on Salesforce.

Marketing Communications Manager, Americas for Thomson CompuMark, the leading provider of trademark and copyright information services for legal professionals.

Created website content, external communications, public relations and media relations strategies for digital imaging startup.

Technical administrator and user group support for IBM Research Advanced Computing Technology Center (ACTC). Created and executed the first-ever SP SciComp conference (referenced here: https://en.wikipedia.org/wiki/ScicomP and continues to be organized by the SciComp user group, https://www.spscicomp.org/). The event was a success, attended by a global audience of research and scientific users.

Covered, wrote, edited and voiced news reports on local and regional events. Anchored daily news rotation. Hosted public affairs talk show.

Coordinated (executed, evaluated, and optimized) television advertising air time buys on behalf of attorney advertising clients.

Hosted daily all-request music show (evenings for CHR format station). Produced weekend community talk programming. Sold local advertising, managed advertiser accounts and produced local business advertisements and campaigns.

Researched and wrote for weekly Voices Newspaper.