Creative, logical and fact-based thinkingMy background blend over 14 years of experience in brand strategy, development and management within leading agencies and brands. My expertise has grown by developing strategy for Korean / Chinese brands that have worked together, and I’ve developed strategies based on values that consumers can sympathize with. My experience is unique in that I’ve helped shape the brand strategy both as an external agency partner and as part of brand’s in-house strategy team. I worked as a project specialist for the 8 years and have led the development of brand strategies and integrated brands for cosmetics, fashion and lifestyle companies. At the beginning and center of the brand strategy, there should be value that consumers can empathize with. I redefined the brand strategy of the company to help the brand have its own voice. It also established key principles to provide the best customer experience across brand, products and retailers. As a result, both consumers and brand have grown into powerful and compelling brands that are satisfied.I'm confident that I can offer: 1) Success building strong, cross-functional relationships and generating support from leadership teams. As a result of that, I’ve been entrusted throughout my career to drive high-level projects across teams.2) Expertise leading large brand and strategy projects through the lens of innovation and emerging trends. One of my strengths is introducing new trend and understanding its potential impact on strategy, products, and services.3) Ability to leverage data to identify key insights that support creative and strategic decisions. I can do the research, build an effective strategy, and see it through to fruition. 4) Experiences of participating in the whole process from new brand and new product planning to launch. I am a strategist, developer, communicator, and designer, which can bring all the team members together in one direction and enable interaction.I look forward to discussing the position and my qualifications in more depth. Thank you in advance for your consideration.Full CV / Work portfolio available upon request.