Business Lead
Current
Sep 2023 - Present
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Seung Jae Yeom Email & Phone Number
Brand Strategist / Brand Builder
at
Kasina Inc.
LinkedIn matched
✓ Verified July 2026
3 data sources
Profile completeness 86%
Current company
Role
Brand Strategist / Brand Builder
Location
Seoul, South Korea, Korea, Republic of
Who is Seung Jae Yeom? Overview
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Quick answer
Seung Jae Yeom is listed as Brand Strategist / Brand Builder at Kasina Inc., based in Seoul, South Korea, Korea, Republic of. AeroLeads shows a matched LinkedIn profile for Seung Jae Yeom.
Seung Jae Yeom previously worked as Business Lead at Kasina Inc. and Head of Marketing at Sldt. Seung Jae Yeom holds Fine And Studio Arts from Seoul National University.
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Kasina Inc.
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Profile bio
About Seung Jae Yeom
Creative, logical and fact-based thinkingMy background blend over 14 years of experience in brand strategy, development and management within leading agencies and brands. My expertise has grown by developing strategy for Korean / Chinese brands that have worked together, and I’ve developed strategies based on values that consumers can sympathize with. My experience is unique in that I’ve helped shape the brand strategy both as an external agency partner and as part of brand’s in-house strategy team. I worked as a project specialist for the 8 years and have led the development of brand strategies and integrated brands for cosmetics, fashion and lifestyle companies. At the beginning and center of the brand strategy, there should be value that consumers can empathize with. I redefined the brand strategy of the company to help the brand have its own voice. It also established key principles to provide the best customer experience across brand, products and retailers. As a result, both consumers and brand have grown into powerful and compelling brands that are satisfied.I'm confident that I can offer: 1) Success building strong, cross-functional relationships and generating support from leadership teams. As a result of that, I’ve been entrusted throughout my career to drive high-level projects across teams.2) Expertise leading large brand and strategy projects through the lens of innovation and emerging trends. One of my strengths is introducing new trend and understanding its potential impact on strategy, products, and services.3) Ability to leverage data to identify key insights that support creative and strategic decisions. I can do the research, build an effective strategy, and see it through to fruition. 4) Experiences of participating in the whole process from new brand and new product planning to launch. I am a strategist, developer, communicator, and designer, which can bring all the team members together in one direction and enable interaction.I look forward to discussing the position and my qualifications in more depth. Thank you in advance for your consideration.Full CV / Work portfolio available upon request.
Current workplace
Seung Jae Yeom's current company
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7 roles
Seung Jae Yeom work experience
A career timeline built from the work history available for this profile.
Head Of Marketing
- GTM 전략 수립 및 운영, 실행 - 주요 정량 지표, 효율 지표 운영 관리 및 개선 - 신규 발매 및 인기 상품 소재 캠페인 운영 - 결제 이력 기반 구매 촉진 제휴 마케팅 진행 및 관리- 대고객 대상 마케팅 캠페인 운영- 콘텐츠 방향성 정립 및 고도화
Jul 2022 - Mar 2023
Strategy Director
Oct 2020 - Jul 2022
Project Specialist
Conceptual
Consulting Firm | Brand Strategy Development All tasks are based on the project and the scope of the task performed for each project is different. So I described it as a focus on work experience, and the key clients who worked with me are: CJ, CJ Olive Young, Shinsegae International, PROYA(珀莱雅), PECHOIN(百雀羚), CHICMAX(上美集团), SD Biotech, SNP Cosmetics, Aekyung Corp, KT&G, Boryung Pharmaceutical, SPC, etc. Details are in the CV.Scope of work: Brand Strategy / Development / Reinventing the brand / Rebranding ** Analysis / EstablishmentPM/KPI establishment and management, analysis of major brand issues Analysis of sales, market share and performance against competitors Analysis of brand / products / store details (detailed and growth factors) Analysis of growth drive through qualitative and quantitative surveyAnalysis of differentiation/strength compared to competitorsAnalysis of consumer behavior in stores/designing consumer experienceAnalysis of expectations for the use behavior of consumption channelsCross-analysis of market trends, consumer shopping trends and lifestyle trendsA case studies on benchmarking at home and abroad (derived insights)Analysis of the current status of retail operations (commercial, customer, profit structure) ** Strategy / System Development Re/definition of brand platform & brand identity prism Re/definition of brand story, philosophy, mission, value, POP/POD and personality Development of product concept, product structure, design concept Development of brand action guidelines / communication guidelinesDevelopment of store identity / design of customer experienceDevelopment of brand identity / visual asset system / brand experience tool Development of product concept, product structure, design concept and design motif Development of product display strategy and visual merchandising guidelines Development of D2C marketing communication strategy
Feb 2017 - Mar 2020
Director
Arcade
Consulting Firm | Brand Strategy DevelopmentArcade Inc. focuses on the implementation strategy, mostly on strategies and implementation plans for brand extension(leverage), and new brand development projects. and the key clients who worked with me are: Hyundai Dept, Shinsegae Dept, Kolon Industries, Sisun International, Adidas Originals, Pernod-Ricard Korea, DDP, thisisneverthat, etc. Details are in the CV.
May 2012 - Dec 2016
Brand Manager
Workshop Showroom
Brand Distribution Agency Workshop Showroom is a fashion brand distributor, which went on to run both wholesale and retail; I was responsible for sales and operations strategies, marketing and design strategies for a total of 5 European brands and the 5 brands are: Cheap Monday (H&M), Happy Socks, Penfield, Qwstion, and Rains.
Apr 2009 - Apr 2012
Junior Brand Manager
Connex Solution
Mar 2007 - Mar 2009
1 education record
Seung Jae Yeom education
FAQ
Frequently asked questions about Seung Jae Yeom
Quick answers generated from the profile data available on this page.
What company does Seung Jae Yeom work for?
Seung Jae Yeom works for Kasina Inc..
What is Seung Jae Yeom's role at Kasina Inc.?
Seung Jae Yeom is listed as Brand Strategist / Brand Builder at Kasina Inc..
Where is Seung Jae Yeom based?
Seung Jae Yeom is based in Seoul, South Korea, Korea, Republic of while working with Kasina Inc..
What companies has Seung Jae Yeom worked for?
Seung Jae Yeom has worked for Kasina Inc., Sldt, Wwd Korea, Conceptual, and Arcade.
How can I contact Seung Jae Yeom?
You can use AeroLeads to view verified contact signals for Seung Jae Yeom at Kasina Inc., including work email, phone, and LinkedIn data when available.
What schools did Seung Jae Yeom attend?
Seung Jae Yeom holds Fine And Studio Arts from Seoul National University.
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