Manager Programmatic
Current- Spearheaded the design and execution of targeted programmatic campaigns for leading national and international clients.- Creating, monitoring, and optimizing campaigns to meet and exceed ROI objectives.- Proficient in leading DSPs, including DV360, Trade Desk, and Adform.- Analyzing campaign data to derive actionable insights and deliver strategic recommendations.- Developing forward-thinking strategies for future campaigns, informed by in-depth data analysis.- Crafting best-practice frameworks customized for diverse clients, industries, and product lines.