[COMING UP:] Business strategy, marketing, change management, communications, branding, business development and leadership. I believe in developing both the business, the brand and the people behind it...• Interim assignments• Project assignments• Board assignments

Offering tomorrow's healthcare solutions through medical centres, emergency services, staffing, protective equipment and occupational healthcare. The group incl six companies with 80 employees and had an annual turnover of approx 136 MSEK.• One-year assignment with focus on establishing a group structure, incl roadmap, business plans, target management, values foundation, financial management, revenue streams, procurement processes, marketng plans, company acquisitions/-sales… Show more Offering tomorrow's healthcare solutions through medical centres, emergency services, staffing, protective equipment and occupational healthcare. The group incl six companies with 80 employees and had an annual turnover of approx 136 MSEK.• One-year assignment with focus on establishing a group structure, incl roadmap, business plans, target management, values foundation, financial management, revenue streams, procurement processes, marketng plans, company acquisitions/-sales, leadership plattform, etc.• Developed a common brand and communication platform.• Formed a new group management with associated work order.• Introduced group-wide guidelines, processes, policies, functional descriptions, etc. Show less

IFK Norrköping är en av Sveriges mest anrika och framgångsrika fotbollsklubbar. I föreningen, som bildades 1897, finns en femstjärnig fotbollsakademi, framgångsrik damverksamhet, och en växande ungdomsverksamhet med cirka 500 aktiva barn och ungdomar.

Innovative and sustainable products for the retail, magazine, packaging and book publishing market. The company is a part of Holmen Group (Nasdaq Stockholm).• Led the company's MarCom division incl marketing, branding,internal and external communications, lead generation, inhouse production,budget, external partners, PR, sustainability, CSR and business strategy.• Responsible for the company’s annual business plan, incl objectives, changemanagement, segment… Show more Innovative and sustainable products for the retail, magazine, packaging and book publishing market. The company is a part of Holmen Group (Nasdaq Stockholm).• Led the company's MarCom division incl marketing, branding,internal and external communications, lead generation, inhouse production,budget, external partners, PR, sustainability, CSR and business strategy.• Responsible for the company’s annual business plan, incl objectives, changemanagement, segment strategies and board material.• The team contributed to increase the company turnover by +55% andprofit by over +842% (!) between 2017-2022.• Successfully driving and implementing a complete rebranding for HolmenGroup (incl visual identity, platform, etc).• Via eg content marketing and automations the team increased online leadgeneration by +200% and social media follower base by +250%.• Identified as a Successful manager within the company.• Appointed as Head of Group mgmt for Communication and Sustainability.• The team was recognized in a numerous high-profile awards, eg SvenskaDesignpriset, Swedish Content Awards and Svenska Publishingpriset. Show less

Global leader in medical technology and private-pay healthcare, with over 630employees throughout Nordic and Benelux countries. Together with the subsidiarycompanies Rehband, Aktiv and Respecta the region included 30+ sites (incl retailshops).• Built and led a global marketing and communications team (4 offices in 3countries) responsible for B2B and B2C in Northern Europe. The role includedbusiness strategy, e-commerce, retail and private pay (incl P&L)… Show more Global leader in medical technology and private-pay healthcare, with over 630employees throughout Nordic and Benelux countries. Together with the subsidiarycompanies Rehband, Aktiv and Respecta the region included 30+ sites (incl retailshops).• Built and led a global marketing and communications team (4 offices in 3countries) responsible for B2B and B2C in Northern Europe. The role includedbusiness strategy, e-commerce, retail and private pay (incl P&L), marketing,branding, public affairs, internal and external communications, sponsorship,inhouse and external partnerships.• Contributed to increasing turnover by +11% and EBIDTA by +14%.• Established a platform for the group's core values and leadership program incollaboration with the HR manager.• Managed two large-scale acquisitions (incl due diligence), integration (16companies, 30 physical locations, 5 countries), change management andprocurement.• Appointed regional brand manager for WEUR, board member of the branchorganization and nominated for Employee of the Year. Show less

Retail brand for sports protection and support, operating across 30 countriesworldwide. Subsidiary of Ottobock.• Recruited to develop the company's global marketing, product portfolio andreach profitability. Responsible for all parts within sales & marketing,branding, e-commerce, PR, sponsoring and external partnerships. Managedthe company's P&L, sourcing, distribution and business development.• Achieved a complete turnaround in terms of revenue (+27%), profitability… Show more Retail brand for sports protection and support, operating across 30 countriesworldwide. Subsidiary of Ottobock.• Recruited to develop the company's global marketing, product portfolio andreach profitability. Responsible for all parts within sales & marketing,branding, e-commerce, PR, sponsoring and external partnerships. Managedthe company's P&L, sourcing, distribution and business development.• Achieved a complete turnaround in terms of revenue (+27%), profitability andbrand perception – eg through new blockbuster segments, new brandplatform, organization and sales strategy.• Developed and implemented global retail concepts incl shop-in-shops,partnerships and e-commerce.• Promoted to marketing director for Rehband's parent company Ottobock.• Responsible for sourcing and negotiations with suppliers and manufacturersin Europe and Asia. Show less

Leading Scandinavian communications agency, serving international brands includingSiemens, IFS, Schneider Electric, and Toyota. Later acquired by Nordic Morning.• Led the development of the agency's business strategy and value proposition.Responsible for communication, digital marketing, brand development andmedia planning for global clients.• Managed a 10-person team in project management and accountmanagement, with a focus on sales, customer acquisition and… Show more Leading Scandinavian communications agency, serving international brands includingSiemens, IFS, Schneider Electric, and Toyota. Later acquired by Nordic Morning.• Led the development of the agency's business strategy and value proposition.Responsible for communication, digital marketing, brand development andmedia planning for global clients.• Managed a 10-person team in project management and accountmanagement, with a focus on sales, customer acquisition and businessdevelopment - together we increased turnover by +32% and improvedprofitability by +33%.• Secured several large global accounts including Siemens, Scania, SSAB and IFS.• We received several awards such as Agency of the Year, 100-wattaren andMarketer of the Year for innovative campaigns and successful customer relations.• Nominated by the board as deputy CEO and successor to the CEO. Show less

One of Northern Europe’s largest sports retail chain with over 180 storesin Sweden, Denmark and Finland.• Recruited to introduce and drive digital marketing and e-commerce in theNordics. Responsible for marketing budgets, brand and content strategies,inhouse resources in graphic design, production managers and editors as wellas external partners including advertising and media agencies.• Increased the number of customers (+100%) and drove an annual increase… Show more One of Northern Europe’s largest sports retail chain with over 180 storesin Sweden, Denmark and Finland.• Recruited to introduce and drive digital marketing and e-commerce in theNordics. Responsible for marketing budgets, brand and content strategies,inhouse resources in graphic design, production managers and editors as wellas external partners including advertising and media agencies.• Increased the number of customers (+100%) and drove an annual increase insales (+50%) via online channels, eg through campaigns, influencer marketingand content marketing.• Launched an e-commerce platform, CRM, flagship stores and new brands.• The team was recognized through numerous awards like E-commerceCompany of the Year, Svenska Designpriset, Resumé - Campaign of the Month,Webby Awards, FWA, Internetworld - Sweden’s 100 best sites. Show less

Delivered expert consultation to retail, FMCG and startup clients, with focus on digitalmedia, brand development, project management, communications strategies andproduct development.