• Managing and optimizing trade spends• Drive New Product Development (NPD) landing as well as National Activation across the market• Responsible for Point of Buying (POB) implementation to ensure brand communication within Retail Environment • Cooperating with an external partner of Point of Buying production as per requirements in Quantity & Quality• Cooperating with Sales, Marketing & Agencies• Producing POS materials for product launches and promotions • Responsible for execution at retail ( distribution, shelving, merchandising) for all promotions, events and New Product Development (NPD) launches

• Responsible for sales strategy implementation in assigned retail accounts ( Small Buying Groups) & exceeding volume/revenue goals for Cheese & Grocery categories +36%• Managed customer relations and trained Wholesalers’ sales representatives in Sales and Merchandising Techniques in order to push product at the Point of Sale, which led to increase of accounts’ sales by 20% vs. Year ago• Achieved Excellent execution at point of purchase by increasing visibility through shelf restructuring, gain of secondary placement and out of plan displays• Screening of new sales representative and mentoring

• Responsible for sales strategy implementation on Future Consumption Channel's financial target • Ensuring full implementation of the “perfect store” execution model in line with company vision and values• Controlling expenses to meet budget guidelines• Directing a team of merchandisers

• Responsible for implementation of sales strategy in the Instant Consumption Channel of 4 Municipalities (including the 2biggest municipalities) in Attica and Samos and Ikaria current financial target at 1M Euros.• Gained better placement on shelf by capitalizing on the emphasis of impulse purchases which was key throughout the category in the particular channel and by educating the retailers, which led to 85% growth vs. Year Ago.• Successful implementation of all accounts development strategies that enhanced growth (45% in direct sales).