Responsible for building out and managing major marketing and development projects for the Bluetooth Special Interest Group. Strategic direction and product management of the bluetooth.com website with a focus on engagement and customer experience. Collaborated closely with development and design to align user experience goals and roadmaps to continually launch new features and functionality using SCRUM methodology.Additionally, responsibilities included email development, web production, QA, and deployment.

R2i delivers on the new promise of marketing integration today. With our diverse expertise and a hands-on approach, we guide companies through a complex marketing landscape and build integrated solutions that accelerate success. Our unique alignment between brand expression, demand generation, and marketing technology results in compelling creative campaigns and digital experiences--and deeper customer connections.SpecialtiesDigital Marketing Strategy, Website Design & Digital Technology, Social Media, Open-Source Content Management Systems, Search Marketing, Marketing Automation & Cloud Technology, Content Marketing, Customer Experience Marketing, Relationship Marketing

• Oversight of the automation, content marketing, case studies, and collateral materials. • Customer segmentation and channel strategies/tactics on a national and global basis.• Lead the staff and virtual team with planning, monitoring, and appraising activity while managing performance.• Maintain research database by identifying and assembling marketing information.• Develop the company’s brand character and identity, ensure a unified message and feel across all channels.• Manage company communications, including PR, website content, email newsletters, social media channels, etc.• Thought-leadership activities and industry event participation.

• Head up the development and execution of successful marketing strategies, user experiences and designs for all communications and media channels.• Strengthen brand awareness and grow revenue, creating interaction models to meet customer needs.• Partner with IT and product management to align user experience with product development strategy, target audience needs, brand positioning, revenue goals, and team resources.• Achieve revenue goals, leveraging marketing channels, including SEM, display advertising, re-targeting, content marketing, and social media to ensure comprehensive marketing strategy execution.• Maximize marketing efficiencies by delivering insights on information architecture, interaction design, visual design, user experience best practices, user research, and online user behavior.• Promote branding initiatives by ensuring design and usability are aligned with product decisions.• Drive and implement marketing activities to ensure on-brand positioning and awareness across marketing mix, inbound and outbound, including brand management, lead generation, content marketing, sales enablement, public relations, partner and channel marketing, digital marketing, creative services, customer communications, event marketing/trade shows and social media.• Analyze marketing and competitive research segment and define target markets, refine and improve the product value proposition and implement the best market-penetration strategy.

Founded company to design, develop and maintain small-medium level clients. In addition to design and programming, we offered monthly maintenance of sites as well as full-service hosting.Selected Accomplishments:- Preferred vendor to all NHL franchises and responsible for initial development and hosting of the New York Rangers, Minnesota Wild and Boston Bruins web sites. - Handled all web services for K2, Inc. This included more than 25 brands with multiple languages and platforms including ASP, PHP and Ruby on Rails and developed an XML-based portal system that tied directly into K2 retail outlets online properties to allow for direct sales off K2 sites without jeopardizing the relationship with their vendors.- Provided both online and offline broadcast production services for the Boston Bruins and New York Rangers. This included both editing and creation of original programming including video and podcast systems.

• Supported Fortune 1000 clients, including Oberto, Darigold, Homestreet Bank, and Coinstar on full-cycle marketing efforts.• Enhanced customer digital experience through effective design, technology, and operational efficiencies.• Drove traffic to client web properties through optimal marketing strategy development, including PPC, SEO, and partnership activities.• Improve demand generation and enrich customer brand experience by executing efficient content strategies.• Developed web analytics and reporting function to drive testing and innovation efforts, and quantify ROI channel production.

• Supervised online marketing operations, including overall positioning and promotion of products and services to C+F clients.• Boosted revenue by 35% within 1 year.• Reduced process lags, managing developers to ensure optimal productivity.• Controlled all client resources to support the design, development and maintenance of web sites.• Increased quality lead conversions by managing all web efforts, including organic search, paid search, and social media marketing.• Led open source CMS utilization initiative, resulting in lower costs, reduced speed-to-market, and large-scale economy capabilities.• Aided senior leadership on market trends, technologies, and new product online potential.

• Mitigated financial risks, supervising a $2.3 budget for 2 offices.• Diminished workflow discrepancies, managing a team of specialists, developers, and vendors to support the creation, execution and marketing of web sites.• Enhanced staff aptitude, delivering training and support to internal and external team members on best practices and protocol.• Ensured design specifications met customer requirements for optimal navigation, content, look and feel, ad pages and site traffic pathways.• Optimized and enhanced web traffic, ensuring superior copy, content, and graphic designs.

Developed systems to create the first on-demand sports highlights system that allowed users to select their favorite teams and leagues to receive a daily, personalized sports highlights package.Selected Accomplishments:- Served as primary developer and lead for the technology behind the software development.- Responsible for user experience of the Web front-end as well as backend data structure.- Worked with other Executive Team members to acquire financing from banks and venture capital firms.