Salim Kassam

Salim Kassam Email and Phone Number

Vancouver, BC, CA
Salim Kassam's Location
Greater Vancouver Metropolitan Area, Canada, Canada
Salim Kassam's Contact Details
About Salim Kassam

Strategic, customer obsessed executive specializing in operational excellence, propelling and innovating organizations, and providing inspirational leadership.I am a third-generation developer, hotelier, retailer and restauranteur; I began my career at age 11 working in the kitchen of the Station Hotel Ayrshire which was a hotel in Scotland that my father operated under the Stakis Hotels Brand that later became Hilton Hotels. I have worked in construction, operations, sales, and marketing as I went through school in the UK and Canada, and then University in Vancouver. I have worked in every aspect of the hospitality & development business in progressive roles in the UK, Europe, the US, and Canada culminating in senior leadership roles with Northland and then my role as Principal of a consulting practice. In my career I have been involved in the development or acquisition of 42 hotels, 61 restaurants, 20 residential/commercial buildings, 10 retail business, 2 ski resorts and thousands of student housing units.My consulting work has taken me across Europe, China, the US and Canada in the Development, Hospitality, Retail, Student Housing, Corporate Housing, Gym and Spa, Banking/Fintech/PropTech and Real Estate Verticals.I enjoy leading an organization to pivot and scale strategically. Engagements include Go-To-Market, Strategic Plans, Scale-Ups, Tech Roadmaps, Restructures, Implementations and Refinancing.

Salim Kassam's Current Company Details
Group Kadence Consulting/The Kadence Group

Group Kadence Consulting/The Kadence Group

View
Principal
Vancouver, BC, CA
Website:
groupkadence.com
Salim Kassam Work Experience Details
  • Group Kadence Consulting/The Kadence Group
    Principal
    Group Kadence Consulting/The Kadence Group
    Vancouver, Bc, Ca
  • Canada Snowboard
    Board Of Directors
    Canada Snowboard Sep 2023 - Present
    Vancouver, Bc, Ca
    At Canada Snowboard, we believe that embracing the culture of snowboarding combined with a commitment to excellence is the foundation of who we are. Performance at the highest level comes from an athlete-focused approach to training, programs and coaching. Our athletes are amongst the best in the world, and our goal is to continue to provide them the means to achieve their goals. Our members are our Provincial and Territorial Associations. They are the backbone of the competitive snowboard pathway. From a young rider’s first event, to joining a club, to progressing to the national team, our Provinces and Territories are key to developing our future high performance athletes. Our goal is to support our members to work together to provide the best possible system for competitive snowboarding on the planet. From coaches to officials, judges to events, sport development to high performance, creating strong alignment from coast to coast will allow us to offer the best possible experience to each participant from park to podium.
  • 4Stay
    Senior Strategic Advisor
    4Stay Dec 2024 - Present
    Mclean, Virginia, Us
    Real Estate Advisory Services for M&A, Operations, Marketing and Sales, Scale Up and Strategic Partnerships provided to the CEO and Senior Leadership Team.
  • 4Stay
    Senior Vice President, Real Estate
    4Stay Aug 2023 - Present
    Mclean, Virginia, Us
    Responsible for the Real Estate Portfolio and the Real Estate team, creating a partnership structure for large institutional investors, securing long term leases and equity partnerships with developers and landlords and providing housing and experiences to students from leading universities and educational institutions across North America, the UK, Ireland and Australia. 4stay is a SaaS-enabled online marketplace that provides comprehensive off-campus housing solutions for more than 300 institutions and manages over 2000 accommodation units globally. We partner with educational institutions, receptives, accommodation providers, developers, investment funds and property management companies to create a winning ecosystem for sustainable & considered housing and experiences.
  • Group Kadence Consulting/The Kadence Group
    Principal
    Group Kadence Consulting/The Kadence Group Sep 2014 - Present
    The Kadence Group- A boutique consulting firm providing strategy and implementation services to organizations in the Hospitality, Food Delivery, Tourism, Property Development, Tech(SaaS), Gym & Spa, Retail and CPG Verticals. Recent projects include Go-To-Market, Strategic Plans, Tech Roadmaps, Restructures, Implementations and Refinancing.
  • Lowkl Customer Care
    Co-Founder
    Lowkl Customer Care May 2020 - Jun 2022
    Lowkl is more than just a contact centre. We provide a complete customer care experience by creating specialized hubs - each serving local businesses and employing local professionals for the utmost in customer care. Our services include call care, e-mail and social channel management. Lowkl provides an opportunity for businesses to support their local economy while providing a decentralized work from home model for our team members.
  • Fitbench Canada
    Co-Founder
    Fitbench Canada Jul 2020 - May 2021
    FITBENCH Canada- In bringing this innovative piece of equipment to the Canadian Market, we established a manufacturing and supply chain, sales channels and partnerships with influencers, boutiques and SaaS platforms to position, promote and sell the FITBENCH line to consumers, gyms and resellers. We created a stable business and an exit within 12 months of launch in the middle of a Pandemic. www.fitbench.ca
  • Ufc Gyms Bc, Snfc, Crunch Bc, Bcpti
    Vice President, Marketing & It
    Ufc Gyms Bc, Snfc, Crunch Bc, Bcpti Aug 2018 - Jan 2020
    Executive leadership for all marketing activities, loyalty, contact centre, revenue, and IT infrastructure . Directly reporting to the CEO and Board, led teams comprising 30+ people with responsibility for marketing, operations, e-commerce, event management, revenue management, customer service and management information systems as the company was restructured.
  • Northland Properties
    Vice President And Cmo
    Northland Properties Jun 2003 - Aug 2018
    Northland Properties Corporation is the parent company of multiple hotel chains, restaurants, sports teams, ski resorts, and the Northland Asset Management Company. As the CMO and VP I was responsible for executive leadership for all marketing activities, IT, loyalty, contract centre, revenue management and the Central Services department. Directly reporting to the Northland CEO, Divisional Presidents, and the Board, I led a group of teams comprising 200+ people with responsibility for operations, sales, marketing, e-commerce, event management, revenue management, customer service, management information systems.
  • Jbc Clothiers
    Co-Owner
    Jbc Clothiers Jun 2003 - Oct 2008
    Retail Clothing boutiques featuring premium brands and a personal shopping experience located in Greater Vancouver.
  • Macdonald Hotels & Resorts
    Director Of Sales And Marketing
    Macdonald Hotels & Resorts Sep 2001 - Jun 2003
    Bathgate, West Lothian, Gb
    Led Marketing and Sales for the Macdonald Hotel and Macdonald Resorts brands across Scotland, England, Wales and Spain. Member of the integration and acquisition team for the purchase of Heritage Hotels from the Forte group which included iconic properties like the Bath Spa and the Compleat Angler (yes that spelling is correct).
  • Heritage Hotels, Sandman Hotels, Macdonald Hotels, Barratt Construction, Northland Construction
    The Hotel, Restaurant And Development Business- Operations, Construction, Sales, Marketing.
    Heritage Hotels, Sandman Hotels, Macdonald Hotels, Barratt Construction, Northland Construction Jan 1991 - Sep 1999
    I grew up in the Hotel business, starting as a carrot peeler at the age of 11 to a bellman at the age of 14. At 15 I added construction to my experience and helped to build a number of Hotels and Restaurants, as well as condominium developments on the weekends and over the summers while at school. I also worked within the seafood space on commercial opens and at the iconic Salmon Shop on Granville Island. Through University I continued to work in operations, sales and marketing of hotels and restaurants. Upon graduation from UBC I moved to Scotland to work at the Forest Hills Resort as a part of their management team. This led to progressive roles in Canada, the US and the UK in Operations, Marketing, IT and Sales.

Salim Kassam Skills

Marketing Marketing Strategy Online Marketing Hotels Marketing Communications Budgets Business Development Customer Service Event Management Event Planning Hospitality Industry Hotel Management Leadership Management Public Relations Sales Social Media Marketing Strategic Planning Trade Shows Hospitality Management Tourism Business Strategy Revenue Analysis Advertising Sales Management Team Leadership Software As A Service Agile Project Management Customer Relationship Management Dmp Marketing Automation Digital Transformation Revenue Management Food And Beverage Yield Management Strategic Partnerships Strategy Data Analysis

Salim Kassam Education Details

  • The University Of British Columbia
    The University Of British Columbia
    Genetics
  • British Columbia Institute Of Technology
    British Columbia Institute Of Technology
    Business

Frequently Asked Questions about Salim Kassam

What company does Salim Kassam work for?

Salim Kassam works for Group Kadence Consulting/the Kadence Group

What is Salim Kassam's role at the current company?

Salim Kassam's current role is Principal.

What is Salim Kassam's email address?

Salim Kassam's email address is sk****@****dman.ca

What schools did Salim Kassam attend?

Salim Kassam attended The University Of British Columbia, British Columbia Institute Of Technology.

What skills is Salim Kassam known for?

Salim Kassam has skills like Marketing, Marketing Strategy, Online Marketing, Hotels, Marketing Communications, Budgets, Business Development, Customer Service, Event Management, Event Planning, Hospitality Industry, Hotel Management.

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