Steven leads the Client Services team at AUDIENCEX, deploying data driven targeting for superior brand performance.

Oversee all programmatic strategy, planning and buying on the west coast for OMD, deploying industry leading data-driven marketing solutions for superior brand and campaign performance. Clients serviced are in an array of different verticals including automotive, entertainment, tourism/hospitality, gaming/consumer electronics, retail and others.

Oversee all digital and programmatic strategy, planning and buying on the west coast for OMD, deploying industry leading data-driven marketing solutions for superior brand and campaign performance. Clients serviced are in an array of different verticals including automotive, entertainment, tourism/hospitality, gaming/consumer electronics, retail and others.

Responsible for representing a full suite of programmatic capabilities focusing on helping new and existing clients navigate the evolving media landscape using data to reach specific targets across platforms. Categories serviced include automotive, entertainment, QSR, CPG, consumer electronics and others.

Responsible for all media and analytics activity including paid search, online display, online video, programmatic media, retargeting, reporting, insights and website analytics

Led digital, direct response and broadcast media with a focus towards driving actionable business outcomes for all integrated media initiatives• Launched and managed agency trading desk growing revenue from zero to over $1million• Successfully oversaw a reorganization leading to the integration of digital and traditional agency teams• Pitched and won new business including Petsmart, Toshiba, Hard Rock Hotel, First Tennessee Bank resulting in revenue growth of over $5 million• Pioneered new ways of buying media including shifting television and radio budgets to online video and audio• Managed close to $600 million in media expenditures instituting process and procedures to ensure all media buys posted and budgets were maintained

Hired to build and grow a direct response media capability including interactive, DRTV, print and other channels. Additional responsibilities included leading the DirecTV account as well as managing US and global initiatives for Dell• Tested all forms of acquisition based digital marketing including paid search, display, email, affiliate and programmatic media to meet monthly subscriber goals for DirecTV• Planned and negotiated online advertising plans for Dell computers resulting in year over year savings• Built foundation for full service direct response media capability in partnership with international offices

Tasked with leading account services focused on creating, developing and expanding agency partnerships• Oversaw full list of programmatic media client accounts mining cross sell and up sell opportunities• Participated in the development of technology platform features and functionality• Helped develop sales materials, pricing and go to market strategies to position Mediamath as the industry leader• Successfully answered numerous agency RFPs resulting in new revenue

Responsible for regional planning and growth including hiring, budgeting and forecasting for 50+ person department. • Built agency search engine marketing practice growing spend from less than $5 million to over $70 million• Executed digital industry first upfront negotiations across select digital media partners• Actively involved in new business development and pitch team presentations leading to significant agency growth • Built industry leading online media programs for clients including American Express, Kraft, Mars, Delta and others• Agency representative with Google, Yahoo! and Microsoft agency advisor boards