Reporting to the Head of CRM Support as part of a newly created technical function. I take the Marketo lead on driving customer experience and commercial performance for a portfolio of world-renowned brands via Marketing Automation. Involving people management of one employee.•Technical Architect for multiple areas of the instance (e.g.field mapping and documentation)•Collectively accountable for improvement in customer experience and commercial contribution via •Marketing Automation for a portfolio of brands •Accountable both jointly and individually for integrated and ad-hoc Marketing Automation initiatives e.g. on-boarding, email engagement, lead scoring, database health and maintenance •Accountable for the relationship with Ascential's MA delivery partner(s) •Accountable for delivering seamless integrated customer experiences via a data driven and innovative approach to Marketing Automation •Accountable for leading and mentoring a team of Marketing Automation SMEs to maximise their talent and development •Accountable for planning, prioritizing, and resourcing Marketing Automation activity for a portfolio of brands in line with commercial objectives •Accountable for delivering showcases on MA initiatives to senior stakeholders including but not limited to: new functionality rollout, initiative commercial performance, channel integrations, innovations, thought leadership etc. •Implementing an on-going enterprise MA program across a portfolio of brands with a detailed roadmap of prioritized enhancements •Accountable for delivering monthly and quarterly deep dives into performance for senior leaders in the business •Point of escalation for brand Marketing Directors and Managing Directors. •Accountable for data compliance including GDPR, data cleanliness, tracking governance and adoption of Marketo instance specific to Ascential’s organisational needs. •Marketing Automation thought leader in the business. Trusted by brands.

Responsible for the build, execution, performance and optimisations of global B2B Marketing Marketo programs. Working closely with a top-tier Marketo agency to develop and learn best practices and continually increase my expertise.• Daily tasks include creating new programs and campaigns in Marketo, email designing, landing page and form assets, webinar platform integration, building event registration pages• Driving forward Marketing Operations strategy• Working closely with a top-tier Marketo agency to develop and continually increase expertise• Extreme requirement for detail orientation, result presentation, global internal and external collaboration, and process and operations driven to set up and launch campaigns• Develop a rigorous QA process for all marketing assets and marketing automation workflow• Identifying, tracking, assessing and resolving issues• Ensuring compliance with global data and privacy laws (GDPR, CCPA, CASL, CAN-SPAM)• Develop and improve Marketo best practices continually• Ensure deliverables are met on-time and error-free email sends and lead syncs. Proactively driving problem resolution at the project level.• Review and audit CRM; target audience lists, logic, and ensuring suppressions rules • Provide regular and detailed updates to wider Sales/Marketing teams, and organisational interlocks

To support and manage client deliverables for GoTo Marketers Inc.• Marketo/Sharpspring management and configuration support services• Campaign planning• Campaign execution• Landing page and email creation support• Any other Marketo related requests from client

Supporting in the implementation of Marketo for the new website launch, whilst improving and auditing the current Marketo instance.• Build, segment lists, upload images, test, QA, localise, deploy email campaigns, coding and editing HTML, verifying copy, layout, links and dynamic content within pre-defined SLAs• Integrate Marketo Forms to an Amplience hosted website. Data still being collected in Marketo.• Present data findings and best practices to the team as needed to help develop our email and nurture programs.• Working closely with the Digital Marketing and Website Development team to ensure succinct integration across the Customer Journey.• Marketo Super-User for organisation, training others to carry out daily tasks.• Support EMEA Sales Team with their requirements from Marketo integration.

Reporting to Head of Marketing EMEA. Managing the integration of marketing components for Global Enterprise and Services. Responsible and inquisitive for ensuring a smooth customer data journey, particularly from prospect to customer, and through the event marketing stages (pre, during and post). Managed and heavily contributed in all responsibilities.• Campaign management/event management for UK, Continental Europe (D.A.C.H, France, Benelux, Scandinavia) and South Africa markets. Ensuring localised content promotion, and prompt lead follow-up.• Managing MarTech (digital and online) components of all campaigns i.e. customer interaction paths; event mobile app, registrations and RSVPs, follow up comms, ensuring effective Sales Assignment, ROI and ROMI. • Responsible for target setting, monitoring and reporting into SFDC and Marketo; MQL, SQL, Closed sales and revenue, Conversion velocity and %, NPS and ROMI. • Finance/Budget Management, with acknowledgement for movement of team into Telstra CMO and effect on reporting • B2B Market knowledge specialism: Global Enterprise and Services (pre-dominantly Finance, Professional Media, Media Broadcast and Manufacturing), Global Wholesale (Data, Voice and Network Capabilities), Cyber Security, Satellite, and Channel Marketing. • Management of merchandise, collateral, EMEA memberships and event in a box branding.• Also supporting in busy periods with content and collateral development, and media and analyst activities.

Digital and operational marketing focus, supporting the global virtual teams to ensure effective campaign strategy and execution for both new and existing b2b customers. • Identified Marketo and SFDC 'super-user' for EMEA and Americas• Designed and Implemented local, regional and international mobile application usage for event enhancement• Designed and launched mobile app for enhancing b2b event experience; from branding to integration• Introduced app check-in functionality for all scale events (registering and label printing)• Daily tasks include creating new programs and campaigns in Marketo, email designing, landing page and form assets, webinar platform integration, building event registration pages• Driving forward Marketing Operations strategy• Working closely with a top-tier Marketo agency to develop and continually increase expertise• Supporting field marketing team with digitising campaigns through automated nurture programmes, data/CRM activities, social media and online marketing• Database management and running regular cleansing activities to improve quality level• Provide marketing support to the Head of Global Marketing and regional marketing managers in Asia, Australia and the US as required • Conduit between Sales and Marketing, ensuring lead follow-up in a timely manner from Inside Sales team• Managing logistical elements of campaign tactics; email marketing, direct marketing, social media, webinars, telemarketing and event management• Content development and distribution; monthly newsletters• Internal Marketing management; events, kick-off's, employee newswires and intranet when required• Accountable for campaign reporting and analysis

Experience and exposure in all facets of field marketing, working with local, regional and international teams. - Provide overall administrative support for the Marketing team- Support Marketing operations with campaign and database management- Project Management of local and global events- Support sales with the design of selected customer proposals and presentations- Support the Head of Marketing EMEA with the corporate Social Sharing program- Present competitor and industry reports and analysis to management- Assist with producing business reports on marketing initiatives and PR activity

Freelance copy and proof-reading projects organised through Panther Interactive Marketing Ltd.