Ideating creative ways for brands to authentically connect to their consumer.Events, social media and PR worthy engagements.

Develop and execute strategic, results driven marketing campaigns as entrepreneurial small agency and freelance marketing consultant.Client Roster: Belk, The Harlem Globetrotters, Carolinas Fertility Institute, Selenite Beauty, Boardroom Styling Lounge, Amazon Kindle, iHeartRadio Festival, American Idol, Cartoon Network, Adult Swim, Coke Zero, Kaiser Permanente, A3C Hip Hop Festival and Blackberry.

Lead a team of professionals to strategize and execute experiential and non-traditional marketing campaigns integrated with community engagement for Belk department stores. Drive an increase in retails sales, boost marketing reach, build community partnerships and generate PR buzz by ideating multi-channel creative concepts.Cultivate relationships with brands like Under Armour, French Connection, Jessica Simpson, Betsey Johnson, and more to collaboratively build events with brand reach. Deploy social media strategies, influencers, and new technologies to amplify and promote campaigns.

Lead Event Marketing group supporting Animation, Young Adults and Kids Media brands for Turner Broadcasting. Developed and executed promotions that support multi-platform brand priorities.•Spearheaded creation of events group to develop and execute strategic consumer, PR, and trade programs, tours and events for Adult Swim and Cartoon Network brands.• Developed marketing strategies for the Cartoon Network and Adult Swim brands through events and experiential marketing. Directed cross-functional teams and outside agencies to implement and execute. Integrated sponsor messaging within events for advertisers, e.g. T-Mobile, EA, Capcom, Bandai.• Conceived and executed events with partners such as Atlantis Resort, NFL, NBA, and Lucas Film.• Expanded network of agency and vendor relationships by researching, interviewing and managing new resources to execute programs on an ongoing basis.• Optimized expenses by increasing process efficiency and developing vendor relationships. • Developed and executed multi-platform promotions for advertiser brands, e.g. Hasbro, Walmart, Lego.• Acted as liaison between creative and sales to develop on-brand concepts for advertisers and networks.

Responsible for the strategic planning, development and execution of trade marketing initiatives targeted to media buyers and planners, and advertising executives. • Developed marketing strategy and managed execution for sales multimedia presentation by collaborating with sales team, creative team and other internal resources. • Developed branding and executed logistics for Cartoon Network and Adult Swim Upfront events. Scope of work included marketing, creative design, contracts, budgets, and event logistics.• Concepted and executed various client events to support network initiatives. Worked cross departmentally by managing sales’ needs, the creative group as well as an outside agency.• Managed creation of online media kit for Kids and Adult Swim brands. • Managed online trade campaign including creation of website that acted as an interactive advertisement for clients.

Responsible for the development, management and support of trade marketing materials and events. • Developed and organized execution of sales marketing materials, including trade ads, yearly media kits, show launch mailers, client programs /events, and on-going Multimedia presentation. Coordinated with creative teams and sales to direct messaging and organize all marketing elements and timelines. • Responsible for simplifying multimedia presentation and implementing a new communication system from network to sales.• Collaborated with team to plan and execute annual Upfront events for both Cartoon Network and Adult Swim.• Developed and managed multi-media presentation for Cartoon Network consumer products and licensing group.

Responsible for planning on-air network promotion and packaging and overseeing network calendar.