Stuart Cameron Email & Phone Number

Auckland, Nz

Auckland, Nz

Auckland

With Fisher & Paykel Finance/Flexi Cards I was a member of the executive team, reporting to the CEO and responsible for driving business growth through increased sales of payment products through partner and digital channels. I was responsible for the customer and ensuring that the organisation is customer-centric by leveraging insights to better understand their needs, developing products and services that meet those needs and developing integrated marketing campaigns to reach and engage them. I led and motivated the marketing, product, sales and insight teams with over 30 staff.Key achievements include:• Developed and implemented a customer-focused growth strategy, annual marketing & sales plans, and product roadmap with a focus on innovation and differentiation that resulted in double-digit business growth every year.• Led a major capital investment project which was the linchpin to transform the business and deliver growth. Secured Board support, led the project to develop a platform to enable the global issuance of payment products and delivered inaugural product on time and on budget.• Using agile methodology, led the development and launch of digital payment products & customer service capabilities for Fisher & Paykel Finance, including: mobile apps and the development of a new digital “buy now pay later” instalment product Oxipay.• Created the consumer value proposition for the Flight Centre Mastercard, developed and launched it within budget and timeline.• Led the Flexi Cards marketing team to develop the brand and marketing campaigns for core products and services, leveraging digital and partner channels to drive their launch and growth phases, including: Q Mastercard, Flight Centre Mastercard & Oxipay• Developed a multi-channel (text messaging, email and telephony) platform to drive activation of customers acquired via partner channels. Established core metrics and drove performance improvements by testing different platform parameters.

Singapore

In my role as VP for Regional Marketing, I led B2B and B2C marketing efforts and developed marketing strategy to build engagement and drive sales volume with customers (banks & merchants) and key consumer segments across the Asia Pacific, Middle East and Africa. I was responsible for managing a multi-million dollar budget and providing thought leadership, coaching and best practice to local market teams throughout the region. I negotiated and managed partnerships with properties including Rugby World Cup, Singapore Indoor Stadium & Mumbai Indians IPL team. A core focus was on transforming the business and increasing customer engagement by developing platforms that were data-driven and could be consistently implemented across multiple markets within the region.In this role I was able to achieve significant spend and market share gains by:• Developing and implementing MasterCard’s Rugby World Cup 2011 marketing and communications strategy that included an innovative digital platform allowing fans to vote for the man of the match; a highly engaging fan zone; a ticket incentive programme that significantly increased sales; joint marketing programmes with issuers across the globe and a PR programme that secured 430 media clips in 24 countries. • Improving MasterCard’s profile and engagement with mass affluent women throughout Asia through the development of an integrated marketing programme that leveraged physical and digital access to premier regional fashion events & influencers, that resulted in the development and launch of 16 marketing programmes in 6 countries and a significant increase in the target segment’s propensity to use MasterCard.• Generating up to 43% spend lift across 5 Asian countries by developing a pan-regional multi-channel integrated campaign leveraging UEFA Champions League with a leading regional bank.

New York

Moving to the entertainment marketing side of the business I led an internal and dedicated agency team, providing overall strategic direction for entertainment marketing globally and managing a multi-million dollar US budget. I collaborated with key stakeholders globally to develop integrated product activation and sales programmes in over 25 countries worldwide and managed global partnerships with Universal Studios and Universal Music Group to support brand, customer and partner-business building objectives. My key achievement included:• Developed and launched a 3-year entertainment strategy for MasterCard, including identification of core business unit needs; detailed industry assessment; creation of appropriate positioning platform; and negotiation of terms with selected partners.• Grew product awareness of new RFID ‘tap & go’ payment products by 22% by leveraging entertainment content and emerging media channels to target the youth segment.• Gained a nine-point increase in market share while saving 25% of capital cost by understanding the consumers’ experience of Universal Studios theme park and spearheading the introduction of a new consumer engagement platform.

New York

In this role, I was responsible for identifying high yield opportunities, brand building and driving revenue in key emerging markets. I developed and executed an integrated merchant strategy to build affinity with key merchants and enhance consumer engagement across those merchant environments. My key achievement included:• Generating a sizable increase in revenue by developing a detailed financial and economic analysis of the entire Caribbean region, implementing an integrated marketing campaign and building alliances with key partners.• I created and launched an integrated travel product that incorporated a comprehensive online portal with destination content and over 400 travel incentives.• I secured an exclusive partnership with major US national retailer Bed, Bath & Beyond and increasing spend by 18% year-on-year as a result.

New York

Promoted into the VP Global Marketing position I led the development and implementation of MasterCard’s national promotions, with a $20m budget, direct reports and dedicated promotions agency team. I supported international markets with promotional platforms, partners and best practice, and served as the in-house travel industry expert, developing and maintaining the travel partner network.In this role, I was able to achieve a number of successes including:• Created compelling national platform ‘MasterCard Getaways’ targeting travellers during peak planning and booking periods that delivered a 60% ROI and significantly increased MasterCard market share with key retail travel partners Liberty Travel and Travelocity.• Delivered 80% ROI and generated a significant percentage of total annual spend volume by managing and implementing “Priceless Holiday Gifts”, MasterCard’s first promotion to launch simultaneously in multiple markets.

New York

As Director of Global T&E Marketing I managed and executed travel and entertainment programmes, including the development of key partnerships, global marketing platforms and co-branding initiatives. I developed and launched the “Platinum MasterCard Collection” targeting affluent cardholders with 42 banks in 24 countries by securing compelling partner offers, creating engaging consumer materials and building a global electronic fulfilment system. I was instrumental in winning co-brand credit card partnerships with global luxury hotel group Relais & Chateaux and Cathay Pacific Airways through development and presentation of financial models for strategic pitches.

Dallas/Fort Worth

Forecasted Canadian Airlines short-term revenue and performance metrics across all international routes, reporting findings to their Operations Board on a monthly basis.

Wellington

Managed all facets of product marketing for company's long distance passenger train network including the annual budget, media advertising campaigns, pricing, trade/consumer promotions, and POS materials.

Master Of Business Administration (Mba)

Activities and Societies: Rotary Ambassadorial Scholar

Bachelor Of Commerce (Bcom)

Activities and Societies: AIESEC - Local Committee Director