Brought entrepreneurial spirit and agency experience to a new position within the organization. Grew direct online bookings by over 20% in the first year. Reinvigorated company marketing, public relations, and hotel branding propositions to drive a more upscale audience. Developed hotel by hotel marketing/public relations budgets for 12 hotels Reimagined business development to improve hotel contract acquisitionDeveloped integrated sales, marketing, and revenue management process to improve hotel performanceDeveloped team member training program based on subscription box model to enhance training frequency and delivery in a small team environmentManaged website development, search engine optimization, and online marketing

Managed internet marketing efforts for 75 hotels in the portfolio. Developed a company-wide internet marketing strategy by brand and hotel type, including vendor selection and management, property education, and managing brand relationships. Managed a team consisting of a Marketing Manager and Corporate Director of Marketing Communication.Accomplishments: + Grew online revenues 24% in 2015, from $109 million to $135 million+ Achieved 9.8x Return on Ad Spend (ROAS) for paid search and campaigns and 7.8x ROAS for digital display campaigns across the portfolio+ Member of Marriott’s Digital Franchise Committee+ Implementation of CRM solution for independent hotels

Managed daily operations and client strategy for an online marketing agency that specialized in hospitality. Direct oversight of account management, website design & development, online marketing, social media marketing, and mobile marketing. Partnered in growing the agency from 0 accounts with no revenue in 2010 to 56 accounts and over $2 million in revenue in 2014.Accomplishments: + Managed online advertising with a total ad spend over $1,250,000 achieving an ROI of 9x+ Grew organic search engine traffic in client websites by more than 20% annually+ Developed company protocols, processes, and tools for SEO, SEM, social media marketing, and website development+ Certified in Google AdWords and Google Analytics+ Won top agency recognition from Google Partners program in 2013

Directed internet marketing strategy for portfolio of up to 70 hotels nationwide via a stand alone websites and optimization of brand hotel site content utilizing third party vendors. Trained property level Executive Teams on internet marketing concepts and marketing opportunity recognition. Worked with online travel agencies (OTAs) to optimize hotel channel participation; maintained relationships with local and national level market managers to ensure participation and merchandising to take advantage of distribution opportunities to prevent trade down.Accomplishments: + Increased ROI of online marketing opportunities by 1500% from Jan. 2006 to Dec. 2008+ Managed annual department operations budgets of up to $2 million across 60 properties

Oversaw daily revenue management for 5 full service hotels in Utah. Responsibilities included daily revenue strategy, monthly forecasting and annual budgeting, managing of reservations systems for Marriott, Starwood and IHG brands, utilizing revenue management and forecasting tools to optimize revenue decisions for hotels, training of Area Revenue Managers and managing relationships with General Managers, Directors of Sales and Regional Vice Presidents. Assisted the Revenue Teams at hotels to develop pricing and mix strategies, promotion opportunities and IBT account strategy and pricing.

Over saw the reservations sales operations for a 362 room ocean front resort in Fort Lauderdale, FL. Managed a staff of 11 reservation sales agents and 3 group coordinators. Over saw the upgrading of the sales training and reservations process as the property went through a major renovation.

Managed reservations sales agents for both Marriott International and Ritz-Carlton Central reservations. Staff size ranged from 30 to 60 agents depending on season. Responsible for achieving profitability through quality control measures and training of staff.