Skeeter Buckley, Mba Innovation Leadership Email & Phone Number

Consult with companies to ensure data, analytics, and marteck support business goals.

Fredericton

Development of accounts specific to analytics, data, and marketing technology.

Saint John, Nb

• Outsourced business development to FICO (formerly Fair Isaac Corporation).• Deliver sales presentations via webex to best position the FICO Decision Management Platform and Solution Stack of market leading software.• Promoted to lead of AGS / FICO business development team in support of field sales eastern seaboard North America.

Saint John, Nb

• Awarded “Recognition of Exhibiting AGS Core Values for Results” 2014.• Delivering B2B services to drive sales growth for our clients.

Saint John, Nb.

• Consulted with hundreds of Fortune 1000 businesses in the development of social branding, monitoring, measurement and engagement.• Developed and delivered social strategies.• Managed all aspects of negotiation, sale, contract development, product delivery and on boarding process.

Saint John, Nb.

• Sold office equipment and software solutions to businesses, state and federal governments in Wisconsin and Michigan.• Prepared tender offers and presentations for state, local, and municipal governments.• Focus efforts on health care, education, and manufacturing sectors. Dealing daily with governmental procurement contracts, cooperative buying group contracts for health care providers in Michigan and Wisconsin.

Saint John, Nb.

• Sold office furniture and technology solutions to businesses, provincial and federal government offices in Southern NB.• Managed all aspects of order, delivery and installation schedules.• Manager implementation of solutions (cubicles) working with company representatives, architects and other stakeholders to achieve installation and construction schedules.

• Achieve client goals through consultation and development of a comprehensive financial plan.• Manage hundreds of accounts. Facilitate quarterly reviews. Prepare quarterly updates including fund performance reviews. Achieve investment objectives scientific portfolio composition.• Develop and grow client base by implementing a fully integrated marketing plan for the practice. Delivery of the advertising plan includes copy writing for direct mail, media buying, facilitation of a… Show more • Achieve client goals through consultation and development of a comprehensive financial plan.• Manage hundreds of accounts. Facilitate quarterly reviews. Prepare quarterly updates including fund performance reviews. Achieve investment objectives scientific portfolio composition.• Develop and grow client base by implementing a fully integrated marketing plan for the practice. Delivery of the advertising plan includes copy writing for direct mail, media buying, facilitation of a seminar series, and internet advertising. Developed back-end systems for ad measurement.• Performed training for new recruits through the “field development plan”. I have trained five new recruits over the past year. Training consists of seven day region office training followed by ten days at Investors Group Institute at head office in Montreal and then a six week “field development plan” where the trainer accompanies the new representative for thirty appointments with clients and prospects.• Offered and accepted entrance into the “Division Director Discovery” training program which is a precursor to appointment to management as a Division Director. This program requires extra study and the completion of performance requirements as compulsory before appointment to a management position. At present I am in good standing in the program. Show less

Moncton, Nb.

Junk Away is a junk/garbage removal business that is positioned as a service based business model. The value proposition is convenience, professionalism, and responsiveness. Specifically, two man crews remove junk for a fee from residential, commercial, construction sites and industrial locations.• Responsible for the creation of the corporation, development of the Junk Away brand, management of the franchise system, and daily management of the business and employees.• Developed a… Show more Junk Away is a junk/garbage removal business that is positioned as a service based business model. The value proposition is convenience, professionalism, and responsiveness. Specifically, two man crews remove junk for a fee from residential, commercial, construction sites and industrial locations.• Responsible for the creation of the corporation, development of the Junk Away brand, management of the franchise system, and daily management of the business and employees.• Developed a brand and business system that generated a twelve month rolling revenue of $100,000.00 after eighteen months from inception.• Created the “Junk Away Way” Franchise manual and presentation.• Sold the primary location (Moncton, NB) in October 2006.• Created the marketing plan and advertising flight schedule. The media plan included yellow pages, newspaper, radio, door hangers, direct mail, pole signs, and truck signage. • Managed sales group activity (business to customer, business to business, and telephone sales).• Developed all back end information systems. The advertising / client conversion system measures the effectiveness of each media in number of calls, realized revenue, and client / prospect conversion rate. The job metrics information system provided job pricing and profitability results that allowed the job estimators to increase profit per job by ten percent over a three month period. Show less

Saint John, Nb.

Accountable for interacting with owner managers and key decision makers in over 1500 business accounts each year throughout Atlantic Canada to influence advertising & marketing purchase decisions. • Sold print advertising (White Page listings, Yellow Page ads) and web-based advertising to companies throughout Atlantic Canada. Cross-sold advertising solutions in telephone directories throughout North America. Communicated with prospective clients. Assessed existing advertising strategies… Show more Accountable for interacting with owner managers and key decision makers in over 1500 business accounts each year throughout Atlantic Canada to influence advertising & marketing purchase decisions. • Sold print advertising (White Page listings, Yellow Page ads) and web-based advertising to companies throughout Atlantic Canada. Cross-sold advertising solutions in telephone directories throughout North America. Communicated with prospective clients. Assessed existing advertising strategies and provided marketing/advertising advice and recommendations to improve return on advertising investment. • Serviced existing accounts and new clients within the small to medium enterprise channel.• Coordinated placement of ads for large companies with multiple locations, services, and products.• Realized sales goals each year and achieved numerous recognition for top performance. Top Performer, Sales New Brunswick, 2002; Top Performer, Internet Sales Atlantic Canada, 2002• Developed and implemented a plan to speed up the adaptation of a new product (Internet Directory Advertising) into the sales stream. Process reduced learning curve by 3 months. • Designed and created ads as required, in consultation with the customer using Adobe Illustrator. Worked in unison with Edit and Art Production Groups to ensure ads met customer specifications. Show less

Saint John, Nb.

Provided advertising consultation and marketing plan creation for over seventy-five clients in a cross section of industries. • Managed an account base of $200,000.00 in annual billed revenues. • Planned and implemented sponsorship events such as ‘Irving / Romero House Promotion, Country 700 Turkey Drop, Garth Brooks Concert Draws, etc. Worked advertising agencies and media buyers. • Consulted with clients to design and produce broadcast advertising. Sold airtime packages… Show more Provided advertising consultation and marketing plan creation for over seventy-five clients in a cross section of industries. • Managed an account base of $200,000.00 in annual billed revenues. • Planned and implemented sponsorship events such as ‘Irving / Romero House Promotion, Country 700 Turkey Drop, Garth Brooks Concert Draws, etc. Worked advertising agencies and media buyers. • Consulted with clients to design and produce broadcast advertising. Sold airtime packages, facilitated creative copy writing and coordinated airing schedules and deadlines.• Member of sales team that achieved annual sales goal which had not been achieved in ten years.• Analyzed BBM (Bureau of Broadcast Measurement) reports and provided market segmentation analysis to support decision-making and strategy development. Show less

Saint John, Nb.

Supervised three managers and Twenty employees in the operation of all food and beverage services. Managed retail services generating $20,000.00 in revenue nightly.• Scheduled work shifts, set standards, monitored individual and team performance. Provided services to crowds of up to 6000 in 15 minute time frames.• Oversaw product presentation at all retail counters; supervised hospitality suites and season ticket holder services; and coordinated daily accounting closeout.

Saint John, Nb.

Assist Sales & Marketing Representatives and assumed increasing responsibilities in the role. Implemented marketing initiatives in Southern New Brunswick Market. Supported the development of Sales/Marketing programs for both retail and all licensee locations.• Planned and implemented more than one hundred special events, sporting event sponsorships, press release announcements, and retail/licensee marketing initiatives each of five years. (ie. Labatt 24 Hour Relay, Bud M.A.S.C.A.R stock… Show more Assist Sales & Marketing Representatives and assumed increasing responsibilities in the role. Implemented marketing initiatives in Southern New Brunswick Market. Supported the development of Sales/Marketing programs for both retail and all licensee locations.• Planned and implemented more than one hundred special events, sporting event sponsorships, press release announcements, and retail/licensee marketing initiatives each of five years. (ie. Labatt 24 Hour Relay, Bud M.A.S.C.A.R stock car racing series, etc)• Enhanced retail-merchandising strategies by applying knowledge of marketing concepts and consumer purchasing behavior. Worked with displays, POS signage print collateral, prizes, media, and in-store promotional activities to align brand and marketing strategies. • Participated in product launches, mall intercept studies, campus programs, trade show displays, brand development strategies, press releases & announcements,.• Participated with ad agencies in Media Planning and Buying Strategies and in the development of ad creative, copy writing, and flight schedules. Show less

Mba, Innovation Leadership

Bba, Marketing