I believe my coaching sits at the intersection of performance and fulfillment. It starts with a commitment to learning and development of others so that the human AND business can experience tangible results, growth and impact. As we venture into the work, I bring a focus on the individual, their unique experience and needs. My supportive approach, crafted by over 10 years leading global marketing teams, gets to the heart of change needed to unblock the limitations.Typical ways the work comes together: ✭ Leadership coaching, assessment, and training✭ Team assessment and development✭ Career development coaching✭ Organizational development assessment and strategy✭ Performance management design and consulting✭ Leadership succession planning and talent capabilities assessment

Hired by CMOs, CEOs, Founders and Executive Directors in startup and build stage to connect, build and enable high-performing teams and build marketing machines that generate results. What the work looks like: ・Founding member of DEI Council for 15,000-person organization. Partner with senior leaders to create excellence across DEI initiatives, focused on financial equity and belonging. ・Directed the build out of new leadership training programs for 6 organizations, enhancing overall team performance, retention and satisfaction scores. ・Created framework that puts data front and center for people development.・Demonstrate excellent facilitation skills while navigating team dynamics by establishing clear objectives and goals, engaging and enabling effective communication across teams, encouraging decision-making and issue resolution, and leading from behind. ・Scaled SocialflyNY agency business by improving process around delivery, execution and reporting for paid media team. ・Designed and facilitated first-of-its-kind Leadership Development program for 3 organizations, including skill upleveling, succession planning, creating visibility for rising leaders, and setting framework for individual success. ・Implemented strategic initiatives focused on improving team performance and professional development. Key Accomplishments:・Boosted employee performance within 30 days by introducing the OKR and KPI framework to four organizations. ・Increased process alignment and performance across marketing organization, totaling $1million in net gain. ・Increased employee satisfaction scores by 25% and 15% improvement in org-wide collaboration. ・Contributed to the promotion and advancement of 15 individuals.

Leadership | Confidence | Career | Business | Transition

・Joined Board of Directors for local Austin nonprofit, focused on providing scholarships, networking and mentorship for underserved women pursuing their undergraduate degree. ・Provide strategic leadership on relationship management and collaboration across scholarship participants and mentors, building vision and strategy for inclusive programs serving a diverse community. ・Create and oversee partnerships focused on enhancing offerings to underserved women within the EWL program.・Participate in fundraising by leading online philanthropy strategy for corporate and individual donors.Key Accomplishments:・Increased funding for the program by over 200% in second year, resulting in 5 scholarships awarded.

Blending my breadth in marketing and leadership coaching, I joined GrowthMentor to empower individuals and businesses with the knowledge they need to succeed.book time with me: https://app.growthmentor.com/mentors/sarah-keffer

・Hired to build out growth marketing functions for B2B software company, expected to scale organization from 3 to 12 (SME managers and individuals) across Performance Marketing, Lead Generation, Integrated Marketing and Website. ・Led $10M marketing budget, ensuring optimal allocation of funds across teams and channels to maximize efficiency and impact. ・Uncovered deficiencies in martech systems and reporting, building new path forward to improve accurate data capture and usability. Key Accomplishments:・Owned go-to-market strategy to generate leads and convert them into loyal customers, increasing lead volume by 10% within the first 30 days. ・Initiated integrated, data-driven marketing efforts, focused on customer subsets, resulting in 10% lift to audience engagement across the largest target audience.

・Leader of six teams (22 headcount) owning global marketing strategy and execution of $220M B2B revenue generating software marketplace. ・Owned P&L execution for 4 global software brands, allocating $100M in annual spend across Paid Search, Paid Social, Affiliate, Brand Campaigns and Integrated Marketing, ensuring budget allocation drove maximum impact across revenue and gross profit. ・Led strategic vision for social media, paid media and brand strategy and holistic approach to expanding global footprint. ・Established key performance indicators (KPIs) and OKR metrics to measure org effectiveness; created a new department to overhaul reporting and performance monitoring, ensuring consistency and accuracy in delivering results. ・Directed integration of the Martech ecosystem through coordinating with vendor and internal partners, creating alignment on goals org wide, and owned communication to executive leadership. ・Spearheaded transition and launch of multi-language, multi-country native language campaigns to improve relationship and engagement with international target audience. ・Implemented effective methods for Allocating Resources to improve performance and profitability across multiple business units.Key Achievements:・Scaled 120% Revenue growth (YoY) and 128% Gross Profit (YoY) growth ($90m to $215m+) in under 5 years for 4 global software B2B brands. ・Improved brand awareness and global market share up to 15 points by launching multi-country native language brand campaigns. ・Selected by Executive Operating Committee for Accelerator leadership program in 2019 & 2021.・Drove 35% revenue increase via reset and relaunch of paid channel marketing strategy. ・Earned 3 promotions by demonstrating consistent growth and recognition for exceptional performance throughout tenure.・Helped over 20 individuals get promoted through consistent mentorship and training (Co-founder of Mentorship Program) and custom Leadership Development within my broader organization.

Lead digital acquisition teams responsible for 55% of annual revenue for growing GDM businesses (Capterra, GetApp, and Software Advice). Focused impact around expanding global footprint, connecting quality software buyers to vendors, and setting stage for multitouch attribution planning. Most notable accomplishments include:- Building in-house CRO program for consistent site level testing and incremental CVR gains ($100k+ monthly gain within first 6 months of program implementation)- Drive financial performance for all of GDM; leader in dictating strategy and initiatives across channel- Leverage first-party data to predict and drive audience behavior through Paid Search- Proven track record for building high performing, collaborative, and motivated teams

Drive key initiatives for Gartner Digital Market brands paid search and CRO including process improvements, technology implementations, while scaling growth and revenue. Manage resource allocation, forecasting, performance reporting to executive leadership and cross-functional brand initiatives.

In partnership with Trilogy Education, selected to lead Digital Marketing Bootcamps through the University of Denver. Includes lecture, concept based digital practices, student activities & developing new/emerging expertise in the digital space. Course includes:- Brand Marketing- Customer Journey- Marketing Analytics- Performance Marketing/ Paid Media- SEO- Content Marketing

Department director responsible for leading multiple digital product lines, including Social Advertising, Search Advertising/SEM, SEO, and Social Media and Content Marketing. Oversee operation department and revenue management for local, regional and national scale business partnerships. Pioneer in social brand representation and transitioning business strategy to a digital first approach. Notable Accomplishments:- Gained Agency Badged Google Partnership within first quarter of taking position- Grew Google Partnership for agency to Premier Partnership status- Own status for agency Google Partnership and Facebook Business Partnership while driving team to meet benchmarks and scorecards provided by both relationships- Grew revenue and retention of business 35% in 2016 fiscal year- Keynote speaker on social media and trends at various digital business events- Strategy lead for campaign optimizations and growth around Search and Social - Manage team of 12 analysts and strategists activating campaigns

Supervised team of Account Managers responsible for top enterprise accounts at agency. Responsible for overall digital strategy and client retention. Focus on long-term account development by providing strategic guidance to clients on all digital marketing strategies. Oversee effective day-to-day implementation of digital strategy by managing client communication and relationships, project workflow, and outreach initiatives.Appointed by senior leadership to utilize my strength in process documentation to build and execute company-wide communication standardization practices and escalation protocol in order to improve client retention.

Responsible for managing and growing client relationship with strategic digital marketing campaigns, including SEO, content marketing, content promotion, social, paid search, outreach, lead generation and paid social campaigns. Additionally, within this role I manage, motivate and mentor account term in development and execution of client initiatives. Responsibilities include:- Provide ongoing management of account strategy.- Engage client on weekly/monthly basis to evaluate success of campaigns, plans for course correction if needed and drive account success.- Provide leadership, support and guidance to members of account team. Ensure ongoing, constructive communication between account team and client pertaining to strategic insights, project updates, metrics and ROI. - Collaborate with dev, design, outreach, content and paid teams to ensure all project elements were on time and on budget, including adjusting project scope and timelines as needed. - Maintain updated knowledge on industry trends and best practices.Member of team chosen by Facebook for ads pilot and case study.

Exude a passion for client service and deliver results to clients that are on time and on budget. Oversee account relationships, manage the daily communication with clients, and develop and maintain project schedules and approval process. Ultimately, I am responsible for maintaining a high level of brand consistency, overall campaign success and measurable results.

Driven PR was such a wonderful opportunity to learn and work for an established agency from New York. It was an honor to be trusted and responsible for pitching clients nationally, as well as the development of a major editorial project seen by publications across the country. The work at Driven fostered my talent and influenced the way I interact and work with brands today.