⬥ Oversee design and development of websites and mobile apps.⬥ Create and assign work plans for web merchandising team.⬥ Ensure tasks and business objectives are met.⬥ Develop marketing strategies and review sales performance promptly.⬥ Building an e-commerce sales journey across all channels and in-person needs.⬥ Ensure effective web merchandising ⬥ Connect and collaborate with content creators to generate online traffic.⬥ Apply effective SEO/SEM techniques to maximize search engine traffic.⬥ Performs quality assurance reviews.⬥ Reviews all legal e-commerce marketing procedures.⬥ Prepare monthly performance reports.⬥ Monitor web analytics and internal data sources.⬥ Design and execute roadmaps.⬥ Incorporate best practices⬥ Budget effectively⬥ Monitor all activities and product development⬥ Work closely with web development and technical teams.⬥ Review security of checkout pages and payment processes.⬥ Gain insights into customer shopping trends to support assortment selection and identify gaps.⬥ Create promotional offers and check that they're uploaded correctly.⬥ Ensure good customer service by dealing with customer problems or comments and resolving them promptly.⬥ Work closely with the demand planning and inventory teams to ensure smooth order processing.⬥ Provide analysis and reporting on metrics such as weekly/monthly sales by department, new product sales, and quote code performance.⬥ Work with the GCEO, analyze business results and develop strategies for the company's various products and acquisitions.⬥ Drive marketing strategy and positioning for the company.⬥ Coordinate the execution of campaigns.⬥ Identify and continuously improve product positioning and key customer segments.⬥ Design innovative, customer-focused marketing campaigns.⬥ Solicits input and feedback from customers to constantly improve growth.⬥ Research current marketing trends and keep an eye on the competition.

Managing the Marketing in each country to support and execute lead generation activates such as conferences, road-shows, seminars, regional product launches. Responsible for support of tactics to help generate regional leads, funnel Marketing, visibility, and engagement. Work very closely with distributors and direct sales.

Co-managed all marketing strategies more than 8 brands, working closely with brand managers, Oversaw and guided the team members through training materials and workflow organization, ⬥ Determining the format and features of the website in order to maximize clarity and ease of navigation for customers. by liaising with the Web designers to develop and alter the website as needed.⬥ Keep abreast of new developments in the e-marketing world and also research for new core demographics and how to best reach them, in order to maximize search engine traffic and the effect of the company’s targeted ad buys.⬥ Lead annual budget planning and strategy plan for e-commerce, including delivering a daily forecast by month by supporting from GOS team.⬥ Managing digital campaigns by creating new ideas for the audience to goals, budget, and optimization to drive incremental sales growth⬥ Creating a new personalization platform to create unique user experiences for each visitor to the site.⬥ Work with the marketing team to create a comprehensive content calendar that factors in seasonal product launches, promotions, and omnichannel marketing campaigns.⬥ Build robust testing plans for new features and optimizations and execute those tests⬥ Merchandising strategies that to help you increase category sales⬥ Analyzing profit and loss statements and monthly closing and cost accounting reports.⬥ Understand the nuance of what is selling in stores vs online and adjust plans accordingly. Provide product hindsight to Op's and Product innovation team to inform next season’s buys.⬥ Maintaining the social media presence across all digital channels, by generating more traffic and conversion to the website.⬥ Keep abreast of new developments in the e-marketing world and also research for new core demographics and how to best reach them, in order to maximize search engine traffic and the effect of the company’s targeted ad buys.

Developed a broad range of marketing materials including articles, brochures, press releases, newsletters, announcements, and presentations. Established and managed social media presence after identifying opportunity and volunteering to take on extra work.- Assisted with the design of the company’s first website, helping to translate newly defined brand guidelines into a compelling and engaging web presence; wrote draft content. - Enhanced media exposure and brand recognition through blog and newsletter that earned rave reviews from clients.- Established Twitter and Facebook presence and recommended a series of YouTube videos that were created at a later date.- Grow traffic's brands by evaluating and improving SEO.- Manage the overall budgetary and financial responsibilities and activities of the department.- Design and execute audience/traffic generation programs in support of business objectives- Establishes strategic goals by gathering pertinent business, service and operations information; identifying and evaluating trends and options; choosing a course of action; defining objectives.- Digital media planning and buying professional across multiple business verticals.

Hired as an intern and quickly promoted to full-time position. Scope of projects included web content, SEO, blog content, web articles, PR, Marketing supporter - Managed annual advertising budgets.- Maintaining the social media platform as per business requirement.- Update information on promotional campaigns, day to day marketing activities such as online promotions, articles, press releases, etc. on Social Network sites, community websites, relevant blogs and answer product related online queries.- Develop Social media idea for campaigns.- Develop and integrate intranet enabled system using appropriate web tools, database, and web language to provide functional design and integrate across multiple platforms, servers and data stores.