David Skelton

David Skelton Email and Phone Number

UX Designer | Brand Builder | Generative AI @ Arloa
David Skelton's Location
Columbus, Ohio, United States, United States
David Skelton's Contact Details
About David Skelton

Product Designer with expertise in Healthcare, Finance, Education, Nonprofit, and Generative AI. Skilled in crafting impactful AI products, building brands, and developing growth strategies all while integrating AI into workflows to maximize output and efficiency.

David Skelton's Current Company Details
Arloa

Arloa

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UX Designer | Brand Builder | Generative AI
David Skelton Work Experience Details
  • Arloa
    Product And Brand Designer
    Arloa Mar 2024 - Present
    As the lead for Brand and UX development of a GenAI-powered education product, I focused on creating an exceptional user experience and driving engagement. I built the brand from the ground up and utilized A/B testing to quickly validate ideas and optimize performance through a data-driven approach, helping an early-stage education startup achieve rapid growth.Other responsibilities• Led brand development and UX design, shaping the overall product and website experience.• Collaborated with a small, remote team to bring new products to life through cross-functional coordination.• Conducted in-depth research to gather user insights and informed strategic design decisions.• Designed wireframes, prototypes, and high-fidelity visuals, ensuring alignment with both user needs and business objectives.• Maintained and optimized React-based UI components, using Git for version control to deliver consistent, scalable interfaces, enhancing both accessibility and user satisfaction.• Leveraged Generative AI tools for copywriting and brand building, enabling rapid iteration and accelerated brand growth.
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  • Skelton Media
    Freelance Designer
    Skelton Media 2007 - Present
    Helping diverse clients effectively communicate with their audiences through innovative and impactful brand design solutions.Services:- Web design- Content strategy- Graphic design- Email design - Logo and Branding - SEO
  • Mantium
    Product Designer
    Mantium Oct 2021 - Dec 2023
    New Albany, Ohio, Us
    As the Product Designer for an enterprise SaaS generative AI product, I was responsible for end-to-end product design, from gathering requirements through to delivering high-fidelity designs. My focus was on a user-centric approach, optimizing growth and usability for a security focused data platform. This involved close collaboration with stakeholders to ensure the design aligned with business goals and enhanced the overall user experience.Other responsibilities:- Fostered cross team collaboration within a growing international team of 25+ to facilitate and execute end to end designs and technical handoffs.- Managed a number of design projects in GitLab, Slack, Loom, and Figma on a daily and weekly basis to ensure requirements were discovered, documented, and vetted with technical teams, all ensuring tight deadlines were met for weekly releases.- Thrived in a fast paced startup environment and AI Industry.
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  • Huntington National Bank
    User Experience Designer
    Huntington National Bank Sep 2020 - Oct 2021
    Columbus, Ohio, Us
    Responsible for exploring and optimizing the customer acquisition experience as well as supporting and further developing the brand's visual identity across audiences and channels.Other Responsibilities:- Responsible for optimizing the customer acquisition experience on huntington.com.Collaborate within an Agile Dev environment to develop new web components and features that optimize the shopping experience.- Research, prioritize, design, and A/B test creative to gradually optimize and increase account applications. Apply those learnings elsewhere.- Provide design and delivery of high fidelity mockups, prototypes, and supporting creative assets.
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  • Huntington National Bank
    Web Producer
    Huntington National Bank Feb 2019 - Sep 2020
    Columbus, Ohio, Us
    Responsible for producing and publishing web content on huntington.com including Salesforce email design and execution.Other Responsibilities:- Responsible for day to day web operations across huntington.com and mobile app (Sitecore CMS).- Partner with digital stakeholders to discover and convert new customers through a variety of targeted eCommerce tactics including SEO, coupon, and automated email messaging.- Production of targeted digital marketing campaigns including Salesforce Marketing Cloud, Journey Builder, and A/B testing.- Provide reporting and analysis on campaigns and site usage to help influence strategy (Adobe Analytics).
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  • Cardinal Health
    Senior Web Producer
    Cardinal Health Nov 2013 - Feb 2019
    Dublin, Oh, Us
    Responsible for design, production, deployment and instrumentation of web content across the eCommerce B2B ordering platform Order Express.Other Responsibilities:- Digital design, brand management, and creative direction- HMTL email design, list management, and optimization (Salesforce)- Implementation of data analytics tracking at content and campaign level - Responsible for managing and building campaign segmentation in order to deliver relevant and personalized experiences to customers based on a number of marketing attributes - A/B testing (Adobe Target) and optimization of campaigns based on engagement metrics and KPI- Management of web CMS system (Adobe AEM), creative assets (DAM), process guidelines, and supporting publishing tools (Adobe Target)
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  • Huntington National Bank
    Contract Web Producer
    Huntington National Bank Oct 2012 - Nov 2013
    Columbus, Ohio, Us
    Responsible for web production, HTML email production, search engine optimization, web maintenance, graphic design, and project management.Other Responsibilities:- Production of Digital Marketing campaigns including banners and landing pages on Huntington.com - Email production and list management (Salesforce)- Completed site maintenance working alongside product owners and agencies to craft digital campaigns - Operated within confines of compliance and regulatory requirements - Project manager for traditional direct mail and mixed marketing campaigns
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  • Mountview Christian Church
    Media Director
    Mountview Christian Church 2008 - Oct 2012
    Responsible for the design, production, and delivery of marketing materials. During my time as Media Director I helped build the first digital presence as we focused on a growing preschool program and developed new ways to share the church mission and story digitally online and through video production.Other Responsibilities:- Designed unique A/V experiences for live performances, equipment maintenance, and lighting design- Creative director and lead designer for all in house marketing and visual material including video production- Producer of weekly podcasts and digital distribution of music and other media across multiple channels- Web designer and web production including implementation of website, analytics, and managing the web experience
  • Rivet Digital
    Motion Graphics Intern
    Rivet Digital 2005 - 2007
    Responsible for designing motion graphics for Retail displays and other in store displays. Worked with a team of designers and engineers to implement custom arrays of screen and hardware solutions. Gained experience in working with clients such as Wendy’s, Donatos, Toys R Us, Walgreens, and The Anderson’s

David Skelton Skills

Graphic Design Digital Marketing Adobe Creative Suite Seo Video Email Marketing Creative Direction Motion Graphics E Commerce Web Design Advertising Project Management Web Content Management User Experience B2b Marketing Web Content Online Advertising Branding Creative Strategy Css Html Photoshop Illustrator Collaborative Problem Solving Team Leadership Web Content Creation Target Marketing Adobe Test And Target Adobe Experience Manager Exacttarget Aem B2c Marketing Web Architecture A/b Testing

David Skelton Education Details

  • Bowling Green State University
    Bowling Green State University
    Visual Communications Technology

Frequently Asked Questions about David Skelton

What company does David Skelton work for?

David Skelton works for Arloa

What is David Skelton's role at the current company?

David Skelton's current role is UX Designer | Brand Builder | Generative AI.

What is David Skelton's email address?

David Skelton's email address is da****@****ton.com

What is David Skelton's direct phone number?

David Skelton's direct phone number is +161475*****

What schools did David Skelton attend?

David Skelton attended Bowling Green State University.

What skills is David Skelton known for?

David Skelton has skills like Graphic Design, Digital Marketing, Adobe Creative Suite, Seo, Video, Email Marketing, Creative Direction, Motion Graphics, E Commerce, Web Design, Advertising, Project Management.

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