Steven Kendus Email & Phone Number

Wilmington, DE, US

Immaculata, PA, US

• Directly influenced marketing and recruitment efforts resulting in freshman enrollments increasing 37% and transfer enrollments increasing 47% within first two years.
• Successfully restructured team to focus on primary functions of media relations, external marcomm, internal marcomm, web and digital experiences, social and digital media, and creative direction.
• Analyzed and upgraded existing marketing and communications processes, approach, and culture by implementing a project management system, creating standard operating procedures, and refocusing team members to consider.
• Ensure shared vision and direction by building, strengthening, and leveraging connections and collaborations between marcomm team and other internal and external stakeholders (including faculty leaders and.
• Created, implemented, and shared clear brand, editorial, and social media standards and guidelines.
• Established clear promotional paths by researching, building, gaining consensus for, and implementing comprehensive strategic marketing plans focused on shared goals.

• Build, implement, and manage marketing and public relations campaigns and their associated assets, including print collateral, web and social media ads, signage, press releases, print and email communications.
• Design, build, create content for, manage, and promote web sites using WordPress, Dreamweaver, and other tools. See http://writersblockservices.com/web-design-and-creation for links to web sites.
• Create, implement, and manage comprehensive social media strategies focused on brand building, fundraising, product and service promotions, and information sharing.
• Write, layout, and produce various forms of documentation, including online help systems, technical manuals, intranet sites, employee manuals, brochures, newsletters, business plans, and letters.
• Build personal brands for clients by writing resumes, Linked In profiles, and corporate biographies.
• Ghostwrite, edit, proofread, and format books for publication.

Newark, DE, US

• Represented UD's Division of Professional and Continuing Studies on University-wide committee focused on diversity, equity, and inclusion.
• Conducted the division's first equity and inclusion quality assessment review and created a corresponding formal action plan to address identified topics.
• Established and led the division's first diversity, equity, and inclusion committee tasked with devising and implementing strategies for addressing actionable items from the equity and inclusion quality assessment..

Newark, DE, US

• Selected by executive leadership to direct the marketing and communications efforts for the newly established (2019) UD Graduate College
• Managed the personnel, budgets, projects, deliverables, and day-to-day operations of a full-service marketing and communications group tasked with promoting credit, noncredit, online, professional development, academic.
• Led a first-of-its-kind outsourced marketing initiative focused on generating enrollments in UD graduate programs; Worked with vendor (EAB) to set strategy, build/approve creative campaigns, review progress, and adjust.
• Provided senior-level marketing and communications oversight, strategic planning, and ongoing support to program managers, project managers, writers/editors, and creative specialists
• Oversaw design, development, production, approval, delivery, and maintenance of award-winning print and online materials, content, promotional messages, and various web properties.
• Set the Graduate College’s and UD PCS' overall social media strategy, including building campaigns, scheduling posts, creating ads, and monitoring ROI

Newark, DE, US

• Taught advanced-level professional editing (ENGL 414) and technical communications class on University of Delaware's main campus.
• Taught online information design and website creation class (ENGL 416) on University of Delaware's main campus.

New Castle, DE, US

• Wrote bi-weekly hunting, fishing, and outdoors column for The News Journal (Gannett), Delaware's premier daily newspaper.
• Featured contributor to The Bird Hunting Report and Upland Almanac magazines.

Wilmington, DE, US

• Worked directly with CEO and COO to set the strategic direction and manage the day-to-day operations of a full-service international payment processing organization targeting brick-and-mortar, ecommerce, and mail.
• Directed sales, marketing, communications, and client relations efforts, teams, and personnel.

Wilmington, DE, US

• Directed all marketing and PR efforts.
• Increased EPX brand awareness by researching, creating, implementing, monitoring, and adjusting all corporate marketing campaigns and strategies, including pricing, web advertising, social medial strategies, print.
• Managed 8 national sales executives and 3 national account relationship managers; Recruited, interviewed, and hired national account reps; Monitored performance; Assisted with lead generation, proposal preparation, and.
• Directed the software rollout and conversion of more than 800 locations for the company’s largest client; Facilitated weekly project meetings with client stakeholders and internal resources; prepared project plans and.
• Proposed, built, maintained, and optimized (SEO) web properties in English and Spanish.
• Designed, built, and wrote copy for sales and marketing collateral pieces.

• Researched, wrote, and produced 170-page book that provides an in-depth look at hunting in Delaware and the surrounding region.
• Personally performed all page layout and cover design.
• Personally handle all marketing, including press releases, news media interviews, Internet coverage, public speaking opportunities, book signings, and print and radio advertising.
• Gained exposure through news articles in The News Journal, The Dover Post, and the Cape Gazette.
• Negotiated sales with national and local booksellers and local hunting supply stores.
• Write a bi-monthly hunting column for The News Journal, a Gannet newspaper.

• Assisted with increasing revenues by more than $3 million per year through effective marketing campaigns.
• Researched, planned, implemented, tracked, and reviewed all corporate marketing campaigns, including direct mail, email, print advertising, web advertising, trade shows, press releases, and surveys for various.
• Wrote all copy for sales and marketing collateral pieces, including brochures, sell sheets, white papers, Flashbased demos, Web site, case studies, and direct mail and email letters.
• Successfully re-branded corporate identity; Changed company name from QED Information Systems to QED Financial Systems and designed new logo, Web site, print collateral, and other marketing materials.
• Prepared comprehensive annual marketing plans and budgets; Met with venture capital representatives to discuss corporate funding initiatives.
• Strategically recruited and hired vice president of sales; worked closely with sales VP to research and generate leads, track campaign ROI, plan strategies, prepare RFI/RFP responses, and ensure product literature and.

Hyderabad, AP, IN

• Recruited by CEO to develop technical documentation, build training programs and materials, and establish company’s identity through marketing literature
• Managed documentation, training, and marketing staffs, while assuming ultimate responsibility for all product UI copy, online help, training sessions, and marketing materials
• Established, built, and conducted engaging Web-based training programs, product demos, and customer user group meetings
• Managed graphic design consultant to coordinate graphical elements of corporate Web site redesign and design of user interfaces and marketing materials
• Designed and wrote copy for all product and service sell sheets, brochures, and client letters
• Planned new Web site structure, wrote Web copy, and made all site modifications

• Built top-notch documentation department for Internet start-up company
• Assisted in company-wide business model transition
• Strategically recruited, interviewed, and hired top-level professionals
• Developed, standardized, and enforced all documentation styles and policies
• Monitored employee performance, administered evaluations, and tracked productivity
• Accountable for timely delivery of accurate online and paper-based documents, including help systems, user’s guides, installation guides, administration guides, and developer Web sites

US

• Researched, designed, wrote, edited, and produced paper-based training manuals for EXE University-sponsored client and employee training classes
• Implemented Web-based training program in conjunction; Responsible for design and production of WBT training materials, including Web-based slide shows and accompanying manuals.
• Designed prototype CBT course using Macromedia Authorware.
• Assessed usability of EXceed software and all accompanying documentation; recommended enhancements based upon results.
• Maintained EXE University Library database on Lotus Notes (used for storing electronic copies of manuals).
• Implemented Technical Writer internship program; conducted on-campus interviews, supervised interns.

New York, NY, US

· Conducted in-depth needs assessments and recommended new training programs and program enhancements.· Interacted with all levels of management and staff to create classroom curricula and training aids, including trainers’ notes, outlines, transparencies, and slide shows. · Member of GUI PC workstation design/development team. Assisted with Visual Basic.

Master Of Public Administration - Mpa, Public Administration At The Joseph R. Biden, Jr. School Of Public Policy And Administration

Ba, English - Business And Tech Writing

Web Design And Production