Steven Kendus

Steven Kendus Email and Phone Number

Vice President for Communications and Marketing @ Immaculata University
Wilmington, DE, US
Steven Kendus's Location
Wilmington, Delaware, United States, United States
Steven Kendus's Contact Details
About Steven Kendus

Steven Kendus is a marketing and corporate communications specialist with 20+ years of marketing and technical writing experience and more than ten years of executive management experience. Mr. Kendus founded The Writer’s Block - GoodResume.com in 1993 and MyHouseSpecs.com in 2000, and he has assisted organizations in enhancing their productivity and identity through marketing, corporate communications, and employee education.He has authored the book Hunting The First State: A Guide to Delaware Hunting, has written various technical documents and newspaper articles, and has assisted large-scale companies and nonprofit organizations with their marketing and communications needs. Mr. Kendus is vice president for communications and marketing at Immaculata University. He served as director of marketing and communications for the University of Delaware’s Graduate College and Division of Professional and Continuing Studies; executive director for Electronic Payment Exchange; vice president of marketing for QED Financial Systems; manager of technical education and corporate communications for Integrated Software Solutions, Inc.; director of product communications for eCal Corporation; senior technical writer for EXE Technologies; and training program designer for The Bank of New York (Delaware).Mr. Kendus has a Master of Public Administration and a Bachelor of Arts in English – Business and Technical Writing from the University of Delaware and a certificate in Web design from the Delaware College of Art and Design. He is a member of various professional organizations, including the Society for Technical Communication (STC), the Public Relations Society of America (PRSA), the Delaware Press Association (DPA) and the Outdoor Writers Association of America (OWAA). Mr. Kendus also serves on the board of the Delaware State Sportsmen’s Association and was appointed by Delaware Governors Jack Markell and John Carney to serve on the Advisory Council on Wildlife and Freshwater Fish.Specialties: Product Marketing, Marketing Communications, Technical Communications, Corporate Leadership, Educational Design, Web Design, Email Marketing, Higher Education, Communications Consulting, Professional Author.

Steven Kendus's Current Company Details
Immaculata University

Immaculata University

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Vice President for Communications and Marketing
Wilmington, DE, US
Steven Kendus Work Experience Details
  • Immaculata University
    Vice President For Communications And Marketing
    Immaculata University
    Wilmington, De, Us
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  • Immaculata University
    Vice President For Communications And Marketing
    Immaculata University Sep 2022 - Present
    Immaculata, Pa, Us
    • Directly influenced marketing and recruitment efforts resulting in freshman enrollments increasing 37% and transfer enrollments increasing 47% within first two years.• Successfully restructured team to focus on primary functions of media relations, external marcomm, internal marcomm, web and digital experiences, social and digital media, and creative direction.• Analyzed and upgraded existing marketing and communications processes, approach, and culture by implementing a project management system, creating standard operating procedures, and refocusing team members to consider marketing and recruitment in everything they do.• Ensure shared vision and direction by building, strengthening, and leveraging connections and collaborations between marcomm team and other internal and external stakeholders (including faculty leaders and undergraduate and graduate admissions teams) and by building holistic awareness and outreach campaigns that address enrollment management and summer melt. • Created, implemented, and shared clear brand, editorial, and social media standards and guidelines.• Established clear promotional paths by researching, building, gaining consensus for, and implementing comprehensive strategic marketing plans focused on shared goals.• Enhanced prospective student journeys by analyzing website effectiveness and leading redesign efforts resulting in a new, research-backed and outcome-oriented site developed and launched within four months.• Successfully transitioned the production of the bi-annual alumni magazine to a web-based format.• Create brand awareness, illustrate career outcomes, and prove education ROI by implementing a culture of intriguing storytelling that influences news releases, articles, videos, social posts, and promotional copy. • Advise the president and other key administrators regarding effective communications strategies on matters of importance to the University.
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  • The Writer'S Block - Goodresume.Com
    Owner / Executive Communications Consultant
    The Writer'S Block - Goodresume.Com May 1993 - Present
    • Build, implement, and manage marketing and public relations campaigns and their associated assets, including print collateral, web and social media ads, signage, press releases, print and email communications, presentations, and more.• Design, build, create content for, manage, and promote web sites using WordPress, Dreamweaver, and other tools. See http://writersblockservices.com/web-design-and-creation for links to web sites.• Create, implement, and manage comprehensive social media strategies focused on brand building, fundraising, product and service promotions, and information sharing.• Write, layout, and produce various forms of documentation, including online help systems, technical manuals, intranet sites, employee manuals, brochures, newsletters, business plans, and letters.• Build personal brands for clients by writing resumes, Linked In profiles, and corporate biographies.• Ghostwrite, edit, proofread, and format books for publication.
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  • University Of Delaware
    Chief Diversity Advocate
    University Of Delaware Sep 2017 - Sep 2022
    Newark, De, Us
    • Represented UD's Division of Professional and Continuing Studies on University-wide committee focused on diversity, equity, and inclusion.• Conducted the division's first equity and inclusion quality assessment review and created a corresponding formal action plan to address identified topics.• Established and led the division's first diversity, equity, and inclusion committee tasked with devising and implementing strategies for addressing actionable items from the equity and inclusion quality assessment. Efforts focused on staff training, instructor training, recruiting and hiring, course development, and other initiatives.
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  • University Of Delaware
    Director, Communications And Marketing - Graduate College And Professional & Continuing Studies
    University Of Delaware Sep 2016 - Sep 2022
    Newark, De, Us
    • Selected by executive leadership to direct the marketing and communications efforts for the newly established (2019) UD Graduate College• Managed the personnel, budgets, projects, deliverables, and day-to-day operations of a full-service marketing and communications group tasked with promoting credit, noncredit, online, professional development, academic advisement, and Osher Lifelong Learning Institute programs to prospective graduate students and non-traditional learners• Led a first-of-its-kind outsourced marketing initiative focused on generating enrollments in UD graduate programs; Worked with vendor (EAB) to set strategy, build/approve creative campaigns, review progress, and adjust campaigns• Provided senior-level marketing and communications oversight, strategic planning, and ongoing support to program managers, project managers, writers/editors, and creative specialists• Oversaw design, development, production, approval, delivery, and maintenance of award-winning print and online materials, content, promotional messages, and various web properties.• Set the Graduate College’s and UD PCS' overall social media strategy, including building campaigns, scheduling posts, creating ads, and monitoring ROI• Provided strategic and tactical marketing and promotions support to other UD units• Co-founded and co-led the Grad College market research initiative in which UD grad students conducted in-depth market research studies to determine market demand for new and existing programs• Analyzed/reported on ROI and adjusted strategy and spending as necessary• Implemented the division's first succession planning initiative, including functional cross-training and documenting standard operating procedures• Directed the successful customization, configuration, and launch of the public view areas of the Destiny One customer lifecycle management system.• Established the division's first formal project management system by researching and implementing SmartSheet.com.
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  • University Of Delaware
    Adjunct Professor - Department Of English
    University Of Delaware Aug 2014 - Sep 2022
    Newark, De, Us
    • Taught advanced-level professional editing (ENGL 414) and technical communications class on University of Delaware's main campus.• Taught online information design and website creation class (ENGL 416) on University of Delaware's main campus.
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  • The News Journal
    Freelance Outdoors Columnist
    The News Journal Nov 2008 - Mar 2018
    New Castle, De, Us
    • Wrote bi-weekly hunting, fishing, and outdoors column for The News Journal (Gannett), Delaware's premier daily newspaper.• Featured contributor to The Bird Hunting Report and Upland Almanac magazines.
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  • Electronic Payment Exchange
    Executive Director
    Electronic Payment Exchange Jul 2012 - Jun 2013
    Wilmington, De, Us
    • Worked directly with CEO and COO to set the strategic direction and manage the day-to-day operations of a full-service international payment processing organization targeting brick-and-mortar, ecommerce, and mail order/telephone order merchants.• Directed sales, marketing, communications, and client relations efforts, teams, and personnel.
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  • Electronic Payment Exchange
    Marketing Director
    Electronic Payment Exchange Jul 2009 - Jun 2013
    Wilmington, De, Us
    • Directed all marketing and PR efforts.• Increased EPX brand awareness by researching, creating, implementing, monitoring, and adjusting all corporate marketing campaigns and strategies, including pricing, web advertising, social medial strategies, print advertising, email, direct mail, trade shows, and media relations.• Managed 8 national sales executives and 3 national account relationship managers; Recruited, interviewed, and hired national account reps; Monitored performance; Assisted with lead generation, proposal preparation, and strategy planning. • Directed the software rollout and conversion of more than 800 locations for the company’s largest client; Facilitated weekly project meetings with client stakeholders and internal resources; prepared project plans and reports.• Proposed, built, maintained, and optimized (SEO) web properties in English and Spanish.• Designed, built, and wrote copy for sales and marketing collateral pieces.• Created promotional and educational videos for web distribution, tradeshow use, and sales presentations by researching topics, writing scripts, hiring voiceover talent, and producing videos. • Prepared comprehensive sales presentations, analyst/investor presentations, marketing plans, and budgets.• Managed relationships with Gartner analysts to stay abreast of latest trends, gain competitive knowledge, and ensure corporate initiatives, products, and services are well-represented to prospects and researchers.• Represented marketing, sales, technical communications, and corporate communications functions on the senior management team.• Created and implemented the company's first comprehensive training program and associated materials; Oversaw all training initiatives.• Managed all technical communication personnel and efforts.• Administered Salesforce.com CRM solution for managing marketing campaigns, sales workflow, ROI reporting, and sales pipeline tracking.
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  • Hunting The First State
    Author
    Hunting The First State Sep 2007 - Sep 2011
    • Researched, wrote, and produced 170-page book that provides an in-depth look at hunting in Delaware and the surrounding region. • Personally performed all page layout and cover design.• Personally handle all marketing, including press releases, news media interviews, Internet coverage, public speaking opportunities, book signings, and print and radio advertising.• Gained exposure through news articles in The News Journal, The Dover Post, and the Cape Gazette. • Negotiated sales with national and local booksellers and local hunting supply stores.• Write a bi-monthly hunting column for The News Journal, a Gannet newspaper.• Hosted a hunting-related, call-in show for Versus Television, interviewing nationally known guests, including Tred Barta and David Morris• Interviewed on Sirius XM Patriot Channel's Cam & Company program.• Host Hunting The First State podcast, available on iTunes.
  • Qed Financial Systems, Inc.
    Vice President Of Marketing
    Qed Financial Systems, Inc. Oct 2003 - Oct 2008
    • Assisted with increasing revenues by more than $3 million per year through effective marketing campaigns.• Researched, planned, implemented, tracked, and reviewed all corporate marketing campaigns, including direct mail, email, print advertising, web advertising, trade shows, press releases, and surveys for various financial markets.• Wrote all copy for sales and marketing collateral pieces, including brochures, sell sheets, white papers, Flashbased demos, Web site, case studies, and direct mail and email letters.• Successfully re-branded corporate identity; Changed company name from QED Information Systems to QED Financial Systems and designed new logo, Web site, print collateral, and other marketing materials.• Prepared comprehensive annual marketing plans and budgets; Met with venture capital representatives to discuss corporate funding initiatives.• Strategically recruited and hired vice president of sales; worked closely with sales VP to research and generate leads, track campaign ROI, plan strategies, prepare RFI/RFP responses, and ensure product literature and advertising meet sales needs.• Actively supported Sales department by responding to RFPs and creating detailed proposals, answering inbound sales telephone calls, and participating in meetings, presentations, and demonstrations to prospects.• Managed three writers; worked with freelance artists for graphic design and pre-press material preparation.• Initiated use of Salesforce.com CRM solution for managing marketing campaigns and sales workflow; installed, customized, and administered Salesforce.com.• Researched and implemented a company-wide knowledge base wiki using Clearspace from Jive Software.• Met with customers and strategic partners to enhance relationships and determine product needs.• Implemented, wrote, prepared layout, and produced quarterly newsletter and e-briefings.• Negotiated printing contracts with local print shops.
  • Integrated Software Solutions
    Director Of Corporate Communications
    Integrated Software Solutions Aug 2002 - Oct 2003
    Hyderabad, Ap, In
    • Recruited by CEO to develop technical documentation, build training programs and materials, and establish company’s identity through marketing literature• Managed documentation, training, and marketing staffs, while assuming ultimate responsibility for all product UI copy, online help, training sessions, and marketing materials• Established, built, and conducted engaging Web-based training programs, product demos, and customer user group meetings• Managed graphic design consultant to coordinate graphical elements of corporate Web site redesign and design of user interfaces and marketing materials• Designed and wrote copy for all product and service sell sheets, brochures, and client letters• Planned new Web site structure, wrote Web copy, and made all site modifications• Met regularly with executive team to propose and implement strategies, budgets, and business plan.• Handled press inquiries and wrote and submitted press releases and industry-specific articles
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  • Ecal Corp.
    Director Of Technical Documentation
    Ecal Corp. 1999 - 2001
    • Built top-notch documentation department for Internet start-up company• Assisted in company-wide business model transition• Strategically recruited, interviewed, and hired top-level professionals• Developed, standardized, and enforced all documentation styles and policies• Monitored employee performance, administered evaluations, and tracked productivity• Accountable for timely delivery of accurate online and paper-based documents, including help systems, user’s guides, installation guides, administration guides, and developer Web sites• Researched, prepared, and presented proposal to executive management detailing methods to enhance profitability by reusing, manipulating, and repackaging existing technical documentation for customer training• Built interactive CBT application to enhance knowledge levels of product resellers.• Designed and built product’s first online help system • Assisted with ghostwriting confidential documents
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  • Exe Technologies, Inc.
    Senior Technical Writer
    Exe Technologies, Inc. Jan 1998 - Aug 1999
    Us
    • Researched, designed, wrote, edited, and produced paper-based training manuals for EXE University-sponsored client and employee training classes• Implemented Web-based training program in conjunction; Responsible for design and production of WBT training materials, including Web-based slide shows and accompanying manuals.• Designed prototype CBT course using Macromedia Authorware.• Assessed usability of EXceed software and all accompanying documentation; recommended enhancements based upon results.• Maintained EXE University Library database on Lotus Notes (used for storing electronic copies of manuals).• Implemented Technical Writer internship program; conducted on-campus interviews, supervised interns.• Managed EXE University documentation unit – Managed all projects and deadlines, interacted with SMEs, ensured dissemination of current documentation to training staff.• Regularly worked from corporate headquarters in Dallas, Texas to interact with EXE University staff.
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  • The Bank Of New York (Delaware)
    Training Program Designer/Senior Technical Writer
    The Bank Of New York (Delaware) Jan 1994 - Jan 1998
    New York, Ny, Us
    · Conducted in-depth needs assessments and recommended new training programs and program enhancements.· Interacted with all levels of management and staff to create classroom curricula and training aids, including trainers’ notes, outlines, transparencies, and slide shows. · Member of GUI PC workstation design/development team. Assisted with Visual Basic screen design and led team in areas of online help system and intranet web page design using Microsoft FrontPage.· Researched, wrote, edited, and designed newsletters, training manuals, departmental memos, equipment purchase justifications, and monthly progress reports while adhering to strict deadlines.· Instrumental in computer system conversion (from KRCP to FDR) – responsible for conversion of existing computer documentation and creation of new documentation.· Implemented technical writer internship program; interviewed candidates and supervised interns.
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Steven Kendus Skills

Lead Generation E Commerce Advertising Marketing Seo Newsletters Marketing Communications Public Relations Social Media Online Marketing Strategy Email Marketing Online Advertising Strategic Partnerships Editing Crm Social Media Marketing Corporate Communications Wordpress Blogging Press Releases Creative Direction Product Marketing Marketing Strategy Publishing Payment Card Processing Salesforce.com Sem Web Design Copywriting Marketing Management Web Analytics Digital Marketing Staff Supervision Graphic Design Photoshop Corporate Branding Content Management Online Help Technical Communication Electronic Payment Processing Resume Writing Hunting Direct Marketing User Interface Design Brand Development Fishing Payment Industry Salesforce.com Administration Destiny One Books

Steven Kendus Education Details

  • University Of Delaware
    University Of Delaware
    Jr. School Of Public Policy And Administration
  • University Of Delaware
    University Of Delaware
    English - Business And Tech Writing
  • Delaware College Of Art And Design
    Delaware College Of Art And Design
    Web Design And Production

Frequently Asked Questions about Steven Kendus

What company does Steven Kendus work for?

Steven Kendus works for Immaculata University

What is Steven Kendus's role at the current company?

Steven Kendus's current role is Vice President for Communications and Marketing.

What is Steven Kendus's email address?

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What is Steven Kendus's direct phone number?

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What schools did Steven Kendus attend?

Steven Kendus attended University Of Delaware, University Of Delaware, Delaware College Of Art And Design.

What are some of Steven Kendus's interests?

Steven Kendus has interest in Weightlifting, Writing, Exercise, Sweepstakes, Home Improvement, Reading, Shooting, Gourmet Cooking, Sports, Golf.

What skills is Steven Kendus known for?

Steven Kendus has skills like Lead Generation, E Commerce, Advertising, Marketing, Seo, Newsletters, Marketing Communications, Public Relations, Social Media, Online Marketing, Strategy, Email Marketing.

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