As a passionate, results-driven Insights & Strategy leader, I believe in the power of human and cultural insight as the foundation for transforming brands, business, and society. I have a powerful strategic aptitude and ability to triangulate business and market knowledge, human insight, and intuition to drive business, brand, innovation, and communication strategy. I’m known as an empathic, inclusive, and collaborative people leader and team player who empowers others and values the contributions of all. I thrive in team-oriented, collaborative environments. INSIGHTS LEADERSHIPDrive consumer and market insight thought leadership, business and brand strategy development, and organization capability building. Build strategic, proactive, and collaborative teams who are valued business partners and are invited to the table to drive business and brand decision-making and transform the business through insight.BUSINESS AND PORTFOLIO STRATEGYHighly skilled at utilizing demand opportunity identification initiatives as the foundation for multi-year Strategic and Commercial Plans and the driver for maximizing reach and revenue opportunity with multi-brand portfolios.BRAND STRATEGYChampion deep understanding of and immersion in market dynamics, consumer behavior, and human insight to steer portfolio, brand, innovation, design, and communication strategy. Experienced at developing and driving brand strategy for CPG brands ranging from <$50M to $1B in size.INNOVATIONLead brand expansion initiatives, identifying opportunities for growth through entry into adjacencies. Build pipelines grounded in market structures, need states, and jobs to be done frameworks to ensure offerings align with consumer demand.COLLABORATIONRecognized for driving strong cross-functional partnerships across marketing, creative, R&D, sales, finance – up, down, and across the organization – to deliver more holistic business solutions. Establish strong partnerships with external agencies as a source of competitive advantage.