Plan and conduct design research and create experience strategies to define design principles, content, and features for products and services. Create information architectures and interaction designs for web and mobile-based applications.Adjunct design instructor at Segal Design Institute, Northwestern UniversityCoach for Design for America Summer Studio, 2010-2011Sample clients: Microsoft, Equity Residential, National Association of Realtors, gravitytank, Acquity Group, Critical Mass, Razorfish

Responsible for managing the UX practice for the Central Region, which included hiring, staffing, and career management for 12 people; overseeing delivery quality for all projects with UX staff; standardization of UX deliverables such as user research reports, experience briefs, and workflows and wireframes; developing business proposals; and writing POVs for clients and analysts.Led cross-functional design teams through all phases of a user-centered design process, primarily for data-driven, transactional websites and software applications. Created experience strategies and high-level concepts, conducted user research, and created user experience architectures and interaction designs.Sample clients: Discover Card, SBC, JCPenney, Motorola, Follett Higher Education

Led design teams during all phases of a user-centered design process, including user research, strategy, interaction design, content strategy, visual design, and prototyping for eBusiness initiatives and web-based interfaces.Sample clients: Johnson Wax Professional, Servicemaster

Planned, managed, and conducted ethnographic research studies that explored consumer experience as the basis of new product and business opportunities. Collected and analyzed data through a variety of techniques, including ethnographic interviews, observation, and self-documentation. Developed experience frameworks (e.g., processes, audience segmentations, behavior models, etc.), strategies, and concepts for brands, products, services, and environments.Sample clients: Steelcase, Ford Motor Company, Jansport