The Customer Marketing Alliance exists to provide those in customer marketing positions with the resources and information they need to fulfil their potential.

Key responsibilities: - Creating and telling the story of our products determine our product’s positioning in the market.- Defining the buyers for our product and enabling sales to sell to them effectively.- Ensure the product meets the needs of our target audience.They are creating and executing a strategic product-centric marketing plan. As a product marketer, I need to- Consider the steps people will take to purchase our product, then build and execute strategies and campaigns to achieve these goals.- Keep our product relevant over time.

Managing Sales & Marketing Department:- Sales Engineers- Digital Marketing & Content Team- Market ResearchersWork on:- Lead generation and follow them to turn into opportunity and sale- Making a brand- Our market difference from competitors- understand the marketplace from the perspective of the customer looking back towards the company and helping lead the company where it should be in the future- Direct the organization toward the segments or groups of customers and channels where the company can profitably compete- Find new ones and extract more value from current ones- Figure out where new customers “live” and find a way to reach them