I have a passion to train & develop sales professionals to reach their growth potential. With 30 years plus of experience in pharmaceutical & medical devices selling, sales training & sales coaching I train freshers & tenured sales professionals to achieve organization goals & grow their careers as sales professionals.

Having a diverse experience in sales & sales training in pharma , medical devices over a 3 decade period, I have started Skill & Will sales training consultancy to enable sales professionals harness their potential & grow in this cherished career path. REAP is the Selling Methodology I have formulated for Success in any Selling Career.REAP stands for Reach Empathy Accountability Performance.My first full course of Virtual Sales Training due to the New Normal as a Training Consultant was for the world’s No 1 medical devices company, Medtronic in October 2020. The training was for India Medtronic Energy Team’ launch of breakthrough Energy device . Over a 2 week period the energy team was trained on the value creation of this product & competitive differentiation, with customer’s pain points & requirements at the center. Kudos to the team & leadership for the commitment in the times of New Normal . All the Best to them!My first F2F Sales Training program for 2021 was for the India Sales Team of the French wound healing products major URGO. The meeting was at scenic Goa on 2nd Feb 2021 following the rules of the new normal. The 31/2 hrs session on REAP was a very interactive with all 40 plus URGO India family participating enthusiastically. A big thanks to the URGO India leadership team for setting the tone for a successful 2021 by including the REAP Sales Training program. Wishing the team all the Best!In October 2021, I designed 7 surgical modules based on specialties for Convatec Thailand sales team that will enable them have impactful discussions with surgeons & other stakeholders. All the Best to the Thailand Team & thanks to Mr.Badhri Iyengar for providing this opportunity.I also designed & delivered a Sales training program for Terumo Wellesta India Team on Interventional cardiology.

Responsible for implementing sales training program, process to elevate the sales team efficiency, efficacy in the areas of product ,procedure knowledge, selling skills objection handling & above all be trusted resource to the surgeon in providing the desired surgical outcome for patients.. Be a sales coach & develop sales professional to realize their potential & grow, thereby contribute to enterprise growth. Uphold the highest ethical standards by facilitating compliance and the organization’s underlying values.

Cordis, A division of Johnson & Johnson medical India was a leader in interventional cardiology products & I was National Sales Training Manager imparting Procedure, Product & Selling Skills for the Interventional Cardiology Sales Force with sales training programs, joint working & coaching. I built collaborative relationships with senior leaders, cross-functional partners to drive sales excellence. I spearheaded the organization's learning initiatives, to drive performance through consistent development & delivery of effective sales training. I created a high performing diverse team with customer centricity and collaborative culture with exceptional returns. I trained India, Sri Lanka & ASEAN sales teams in interventional cardiology procedure, products & sales capability building.

Developed and implemented overall interventional cardiology product/channel strategies into various market segments of the southern region. Facilitated market analysis to investigate gaps in sales and marketing techniques and formulated strategies to increase penetration & market share of cordis products especially coronary stents. Represented business leadership to help ensure alignment with cross - functional and regional leads for priorities with new product initiatives / introductions. Drove the direction for new processes or operational plans to ensure the team satisfied customer expectations for product / channel expectations.

Managed & Coached Cordis TN, Kerala, KTK sales teams in strategic account planning, overall relationship management, new & existing accounts, developed a comprehensive sales plan , full portfolio of solutions, products. proactively developed large project opportunities encompassing a wide range of products & services with particular focus on next generation technology & platforms. Developed strong ,trusted advisor relationships with key decision makers & influencers within operations & sales departments to understand & deliver impactful solutions. The team has consistent high market shares of over 35% in stents, balloons, guide catheters with net realization among highest in the country.

Motivated and inspired the team while taking on competitors as the organization gains market share in enterprise markets. Guided the sales team to achieve quarterly and annual revenue and growth targets by establishing sales goals and monitoring their achievement. Maintained a close working relationship with other members of the regional leadership team and contributed to the strategic and tactical success of the organization’s core business of Cypher Drug Eluting Stents. Built customer relationships to help strengthen company’s value messaging and delivery, ensuring team and customer success.

Introduced the first Drug Eluting Stent Cypher, achieved topline & profit targets, implemented business strategies to enable the company gain market share & higher net realization, achieved sales targets. Developed, implemented & monitored sales strategies (including pricing implementation) & provided clear strategic direction to the BU. Maintained strategic long term business relationships with key customers.

I took over the territory of Tamil Nadu, Led and managed activities for lead generation, new business development, sales planning and operations, and key account management. Completed ownership of P&L in the organization with focus on increasing distribution and market share. Prepared business analytic reports, analyzed performance, opportunities, trends, threats, and incorporated well planned corrective business actions based on data to drive efficiencies across the business. Tracked market changes, conducted market research and analysis to map competition strategy. Executed a strategic role in building brand to drive business and sustain profitability.

• I took over the territory of TN & Kerala for Schneider range of interventional products Implemented sales activities to achieve budgeted sales and profitability goal for the assigned area / territory.• Promoted products to individual doctors & hospitals in assigned region.• Reached out to identify new business opportunities by means of retail, tender & government businesses.• Ensured efficient use of company's demo units in the territory.• Retained key accounts & explored new accounts to build on customer pool.• Identified, developed & managed different channels of business (distributors & direct sales) in the area.• Provided solutions to customers to meet their specifications on the basis of techno - commercial discussions• Provided service / technical support for installed units at existing customer sites.

• Assessed Physicians patient flow, needs & promoted suitable products.• Liaised with and persuaded targeted doctors to prescribe products utilizing effective selling skills and performing cost - benefit analysis.• Provided product information and delivered product samples.• Provided result oriented ideas, action plans in sales meetings, conference calls, training sessions and symposium circuits.• Worked with sales team to develop strategies and implemented brand strategies to ensure a consistent marketing message.• Built positive trust relationships with medical professionals to influence targeted group in the decision - making process for better patient outcomes.• Monitored and analyzed data and market conditions to identify competitive advantage.• Kept accurate records and documentation for reporting and feedback.• Pursued continuous learning and professional development, and stayed up - to - date with latest medical data.