Sharon Kim Email & Phone Number

Oversee and manage a Canada-wide team of Content Specialists and Marketing SpecialistIn addition:-Provide brand alignment & direction on digital platforms-Own digital marketing strategy on web, email and social platforms-Create and refine customer journey on digital touch points -Provide results and analytic driven best practices-Develop content direction.

Toronto, Canada Area

Toronto, Canada Area

• Oversee and manage digital agency relationships including scope of work, projectbudgets, project timelines and production.
• Work collectively with marketing and onsite team to execute in-centre events todrive traffic and create experiential moments.
• Determine opportunities for digital growth and create strategies for optimal ROI.
• Community manage social channels with customer-first service.
• Monitor and manage online performance analytics including but not limited to:Website Google Analytics, Social Media, Programmatic Ads, Campaign Reporting,Email Marketing Metrics and Aislelabs Customer.
• Asissted in the planning and grand opening of Market & Co., Canada’s firstfood market to enter a premium retail shopping centre, by:-Launching shopmarketandco.com, Market & Co.’s responsive website with fullE-commerce.

Greater New York City Area

• Design and develop creative assets aligned with digital marketing goals of KIND.Direct monthly photoshoots with content producers to build campaign-ready content.
• Propose and execute digital optimization of email campaigns, website content,advertisements on channels such as Amazon, YouTube and Jet.com.
• Ensure KIND’s digital portfolio is competitive online with industry’s leading brands.
• Support the E-Commerce and Development team throughout the re-launchof KIND’s website, as well as ongoing management and performance monitoring.Accomplishments:
• Art directed ‘Raise the Bar’ contest, an experiment for fans to vote on the next flavour. Successful metrics initiated the ‘Sweet Pretzel Crunch’ flavour into production for sales.
• Assisted in the launch of KIND’s ‘Sugar Dump’ campaign in Times Square, New York.The campaign drew coverage from Fast Company, Business Insider, Bloomberg and more.

Greater New York City Area

• Proposed concepts for branding of China’s new boutique hotel in Dali, Shan Sui Lang, after clientele and industry research
• Created an identity system to unify the hotel experience: logo, hotel signage, spatial graphics, apparel, editorial books, hotel packaging.

Greater New York City Area

• Copywrite key messages and taglines for online marketing collaterals distributed in advertisements, banners, website and social.
• Provide design assistance and research insights during the re-branding periodwhile supporting ongoing marketing initiatives.

Greater New York City Area

Greater New York City Area

• Led a brand launch of a food delivery service in New York City by:Gathering market research to support the direction of branding, delivering clientproposals and user testing of the app for launch.
• Deliver wireframes and prototypes of designs to optimize user experience.Clients assisted with include:
• BluePrint Cleanse
• CrossdalePaul
• Dwell Well
• GreenShoots

Toronto, Canada Area

• Generated sales while developing customer relationships and loyalty
• Collaborated and communicated openly for efficient service and to meet daily target goals.
• Styled for incoming customers.

Greater New York City Area

• Curated online imagery content for beauty/lifestyle brands such as Tacori, Ban.do.
• Researched competitors in market to gather inspirations and trends for future content.
• Developed pitches and copy for client presentations and social media promotions.