Account Executive
Focus/Fgw
[Focus/FGW is a full service advertising agency that evolved from the merger of FocusMark Group, (a digital agency providing website development, digital strategy and data mining) and Freedman, Gibson & White (a marketing communication agency providing television commercials, radio spots, outdoor billboards, print ads, and point-of-purchase materials for retail outlets and business-to-business companies).]Clients included: Omnicare, Citizens Bank and Potterhill Homes• Executed media plans across local television, radio, print and paid search that increased brand awareness by 15%.• Designed, developed, and managed Google AdWords and Microsoft AdCenter campaigns including account set up, campaign creation, keyword research, ad copywriting, bid strategies, optimization and reporting.• Planned, organized and managed resources to bring about the successful launch of clients websites.• Developed and managed budgets and timelines for media campaigns to meet client goals and objectives.• Streamlined billing and traffic processes ensuring accurate details and timely delivery.