Mark Skinner

Mark Skinner Email and Phone Number

Digital Marketing Enthusiast & Leader | Strategist | Storyteller | Technologist @ ARCO Design/Build
Mark Skinner's Location
Atlanta, Georgia, United States, United States
Mark Skinner's Contact Details
About Mark Skinner

Curious, dynamic, results-oriented digital marketing leader with over 12 years' experience developing and executing innovative marketing programs, digital tools, and strategies to improve customer experiences, engagements and brand awareness.

Mark Skinner's Current Company Details
ARCO Design/Build

Arco Design/Build

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Digital Marketing Enthusiast & Leader | Strategist | Storyteller | Technologist
Mark Skinner Work Experience Details
  • Arco Design/Build
    Sr. Manager, Digital - Central Marketing
    Arco Design/Build Oct 2024 - Present
    Atlanta, Georgia, Us
    [ARCO Design/Build is the leading design-build construction company in the United States. With national reach and local expertise, we've simplified the industrial building process. With our design-build approach to construction, you have one budget, one contact, one source of accountability, and one cohesive turnkey project delivery.]
  • Oldcastle Infrastructure
    Senior Manager, Digital Marketing
    Oldcastle Infrastructure May 2021 - Mar 2023
    Atlanta, Ga, Us
  • Valvoline Inc.
    Manager, Digital Marketing, Quick Lubes | U.S. & Canada
    Valvoline Inc. Jan 2019 - Jan 2020
    Lexington, Kentucky, Us
  • Azek Building Products
    Marketing Manager - Digital | Azek & Timbertech
    Azek Building Products May 2015 - Dec 2018
    Chicago, Illinois, Us
    [AZEK® Building Products is a manufacturer of market-leading brands of highly engineered building materials for residential and commercial markets designed to replace wood, metal and other traditional materials in a variety of building applications.]
  • The Azek Company
    Marketing Manager - Digital | Azek Building Products
    The Azek Company May 2015 - Dec 2018
    Chicago, Illinois, Us
  • Timbertech
    Marketing Manager - Digital
    Timbertech May 2015 - Dec 2018
    Chicago, Illinois, Us
  • Home Helpers Home Care
    Manager Of Digital Marketing
    Home Helpers Home Care Mar 2013 - Mar 2015
    Blue Ash, Oh, Us
    [Home Helpers is an award winning in home care franchise providing outstanding medical and non-medical personal in-home care for seniors, new moms, those recuperating from illness or injury and those facing lifelong challenges so they may live comfortably and independently wherever they call home.]Responsibilities Include:• Create, define, drive and execute digital marketing strategies to increase leads and drive ROI.• Create and develop the structure, systems and metrics to improve the digital marketing department.• Create and develop social media strategies.• Develop and manage digital marketing budgets.• Manage multiple marketing projects.• Manage vendor relationships.• Educate and expand team knowledge on industry tools and trends.
  • Strategic Franchising Systems
    Manager Of Digital Marketing | Home Helpers & Direct Link
    Strategic Franchising Systems Mar 2013 - Mar 2015
    Cincinnati, Ohio, Us
  • Empower Mediamarketing
    Specialist, Digital Media
    Empower Mediamarketing Jun 2012 - Jan 2013
    Chicago, Illinois, Us
    [Empower MediaMarketing is a full-service media agency helping clients communicate to and with consumers through online and offline media channels.]Clients included: Mederma, TOTES and Cincinnati USA RTN• Planned, purchased, managed, trafficked, reported, and optimized high-impact digital marketing campaigns using DoubleClick, site-served, and other online products to meet client goals and objectives.
  • Empower Mediamarketing
    Specialist, Search Marketing
    Empower Mediamarketing Nov 2011 - Jan 2013
    Chicago, Illinois, Us
    [Empower MediaMarketing is a full-service media agency helping clients communicate to and with consumers through online and offline media channels.]Clients included: Hoover, Mederma, Wendy’s and Rust-Oleum• Designed, developed, and managed PPC campaigns using Kenshoo Enterprise including account set up, campaign creation, keyword research, ad copywriting, bid strategies and management, optimization and reporting.• Leveraged comScore, eMarketer, SEMrush and other tools to provide insights, competitive analysis and research to identify search strategies. • Managed and optimized a eCommerce paid search account with a multi-million dollar budget that increased return on ad spend by 160% and increased share-of-voice by 10%.• Expanded team knowledge on industry trends and tools.
  • Focus/Fgw
    Account Executive
    Focus/Fgw Mar 2011 - Nov 2011
    [Focus/FGW is a full service advertising agency that evolved from the merger of FocusMark Group, (a digital agency providing website development, digital strategy and data mining) and Freedman, Gibson & White (a marketing communication agency providing television commercials, radio spots, outdoor billboards, print ads, and point-of-purchase materials for retail outlets and business-to-business companies).]Clients included: Omnicare, Citizens Bank and Potterhill Homes• Executed media plans across local television, radio, print and paid search that increased brand awareness by 15%.• Designed, developed, and managed Google AdWords and Microsoft AdCenter campaigns including account set up, campaign creation, keyword research, ad copywriting, bid strategies, optimization and reporting.• Planned, organized and managed resources to bring about the successful launch of clients websites.• Developed and managed budgets and timelines for media campaigns to meet client goals and objectives.• Streamlined billing and traffic processes ensuring accurate details and timely delivery.
  • Tellus Web
    Account Manager
    Tellus Web Mar 2010 - Mar 2011
    [TELLUS Web is a full service eCommerce firm and website platform provider. Services include web strategy, online marketing, design & usability, technical development and system integration,. Small to mid-sized niche-leading consumer brands, catalog businesses and retail companies rely upon TELLUS Web as their online solution for transaction-intensive web operations and the integration of the 3C’s: content, community and commerce.]Clients included: Bigelow Tea, Dean’s Cards, Sleepy’s and Muralistick● Planned, managed and allocated resources to bring about the launch of eCommerce websites for small to mid-sized online retailers.● Collaborated with a team of developers and designers to manage ongoing services with existing clients which led to a 25% increase in page visits.● Expanded and strengthened the company’s social media presence on Facebook and Twitter with a 55% lift in fan base and 25% lift in user-generated comments.● Trained clients on website management including content creation and editing using Umbraco CMS.● Participated in the weekly project planning and resource allocation process.
  • Yipi!
    Web Content Manager
    Yipi! Mar 2010 - Mar 2011
    [Yipi! is a online marketplace that connects consumers with the "best of the best" in healthy and eco-friendly living by providing content, community, and commerce in one online destination.]● Leveraged digital platforms including website management, online advertising and social media strategy to bring about the successful launch of www.Yipi.me.● Managed and set up social media campaigns including a Facebook campaign that acquired more than 10,000 fans in the first six months.● Added more than 1,000 products to www.Yipi.me using Magento eCommerce software and Joomla CMS.● Edited graphics and images using Adobe Photoshop to upload to www.Yipi.me. ● Produced and uploaded content using JomSocial community software for Joomla CMS.
  • Molloy'S On The Green
    Event Planner
    Molloy'S On The Green Jun 2004 - Oct 2010
    [Molloy's on the Green is a private banquet facility located in the heart of Greenhills, Ohio.]● Met with clients to plan & schedule events, and to discuss contracts & pricing for more than 100 events.● Designed and developed floor plans for more than 250 events and directed anywhere from six to ten employees on how to set up the facility to meet the client’s needs.● Hired, trained, scheduled and supervised new employees in banquet facility operations.● Managed, stocked, and operated the bar for the banquet facility.
  • Dewey'S Pizza
    Kitchen Manager
    Dewey'S Pizza Apr 2008 - Mar 2010
    Cincinnati, Ohio, Us
    [Dewey's Pizza is a hip, inviting neighborhood pizza place focused on making great pizza, offering great beer and providing a fun atmosphere with great music.]● Managed anywhere from two to eight employees in a fast-paced pizza kitchen environment.● Responsible for managing all all aspects of kitchen operations.● Hired, trained, scheduled and managed employees.
  • Dewey'S Pizza
    Server
    Dewey'S Pizza Feb 2007 - Mar 2010
    Cincinnati, Ohio, Us
    [Dewey's Pizza is a hip, inviting neighborhood pizza place focused on making great pizza, offering great beer and providing a fun atmosphere with great music.]● Provided outstanding customer service for Dewey's Pizza customers.● Leveraged a strong understanding of craft beers and wine.
  • Dewey'S Pizza
    Line Cook
    Dewey'S Pizza Aug 2006 - Mar 2010
    Cincinnati, Ohio, Us
    [Dewey's Pizza is a hip, inviting neighborhood pizza place focused on making great pizza, offering great beer and providing a fun atmosphere with great music.]● Took pizza to the next level by becoming a expert in pizza tossing. Google Image search "pizza tossing" if you don't believe me.
  • Frisch'S Restaurants, Inc.
    Server
    Frisch'S Restaurants, Inc. Dec 2002 - Jan 2006
    Cincinnati, Ohio, Us
    [Frisch's Restaurants, Inc. is a regional company that operates full service family-style restaurants under the name "Frisch’s Big Boy."]• Provided outstanding customer service for Frisch's customers.

Mark Skinner Skills

Digital Marketing Social Media Marketing Sem Digital Strategy Online Marketing Google Analytics Marketing Ppc Google Adwords Advertising Marketing Communications Marketing Strategy Digital Media Email Marketing Web Analytics Seo Facebook Microsoft Office Brand Development Digital Marketing Software Search Engine Marketing Magento Copywriting Local Seo Franchising Online User Experience Msn Adcenter Content Development Joomla Website Development Content Management Kenshoo Umbraco Cms

Mark Skinner Education Details

  • University Of Cincinnati
    University Of Cincinnati
    Marketing | Dual Minors In International Business & Asian Studies
  • Stephen T. Badin High Scool
    Stephen T. Badin High Scool
    High School/Secondary Diplomas And Certificates

Frequently Asked Questions about Mark Skinner

What company does Mark Skinner work for?

Mark Skinner works for Arco Design/build

What is Mark Skinner's role at the current company?

Mark Skinner's current role is Digital Marketing Enthusiast & Leader | Strategist | Storyteller | Technologist.

What is Mark Skinner's email address?

Mark Skinner's email address is ms****@****int.com

What is Mark Skinner's direct phone number?

Mark Skinner's direct phone number is +184762*****

What schools did Mark Skinner attend?

Mark Skinner attended University Of Cincinnati, Stephen T. Badin High Scool.

What are some of Mark Skinner's interests?

Mark Skinner has interest in Children, Cooking, Caving, Outdoors, Traveling, Cycling, Hiking, Running.

What skills is Mark Skinner known for?

Mark Skinner has skills like Digital Marketing, Social Media Marketing, Sem, Digital Strategy, Online Marketing, Google Analytics, Marketing, Ppc, Google Adwords, Advertising, Marketing Communications, Marketing Strategy.

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