My goal is to give the best product at the lowest price. With the economy at its low, its important that children have name brand clothing like their friends and with one or both parents out of work its impossible. I've received several letters over the years how grateful people are that my store has been there. That makes all the work worthwhile. A lot of families are raising grandchildren and shop for them as well. If I don't have something, I send them down the street to another resale shop that might help them out. It's all about "people".